{"id":48893,"date":"2024-07-16T15:35:01","date_gmt":"2024-07-16T13:35:01","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=48893"},"modified":"2024-07-31T17:22:56","modified_gmt":"2024-07-31T15:22:56","slug":"mk_interview_mit_dr_matthias_rothensee","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/mk_interview_mit_dr_matthias_rothensee\/","title":{"rendered":"M&amp;K Interview mit Dr. Matthias Rothensee"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_single_image image=&#8220;48905&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; css=&#8220;&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text css=&#8220;&#8220;]<\/p>\n<h3 style=\"text-transform: none\"><span data-contrast=\"none\">&#8222;Zur\u00fcck zum Goldfisch?&#8220; <\/span><strong><br \/>\n<\/strong><\/h3>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;25px&#8220;][vc_column_text css=&#8220;&#8220;]In der sich immer weiterentwickelnden und sich ausbreitenden <strong>Medienlandschaft<\/strong> wird es immer schwerer die vollkommene<strong> Aufmerksamkeit<\/strong> des Publikums f\u00fcr sich zu gewinnen. Vor allem bei j\u00fcngeren Zuschauern geht man, aufgrund des Gebrauchs von sozialen Medien, davon aus, dass die Aufmerksamkeitsspanne immer k\u00fcrzer wird. Diesem Problem widmet sich <strong><a href=\"https:\/\/www.linkedin.com\/in\/julia-gundelach-64128817b\/\">Julia Gundelach<\/a><\/strong> in ihrem<strong> m&amp;k Artikel<\/strong> <strong>&#8222;Zur\u00fcck zum Goldfisch?\u201c<\/strong> indem sie versucht die neue und verk\u00fcrzte Aufmerksamkeit in der Werbewelt zu verstehen und zu erkl\u00e4ren.<\/p>\n<p>Wird es eine Gegenbewegung zum Trend geben? Wie viele verschiedene Arten von Aufmerksamkeit existieren? Diese und weitere Fragen werden in dem Artikel gekl\u00e4rt!<\/p>\n<p>Auch unser <strong>eye square Experte <a href=\"https:\/\/www.eye-square.com\/de\/dr-matthias-rothensee-2\/\">Dr. Matthias Rothensee<\/a><\/strong> bereichert den Artikel mit interessanten Ans\u00e4tzen und Erkenntnissen und gibt preis was sich in den letzten<strong> 25 Jahren<\/strong> rund um das Thema<strong> Aufmerksamkeit ge\u00e4ndert<\/strong> hat.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;40px&#8220;][vc_empty_space height=&#8220;25px&#8220;]<a  itemprop=\"url\" href=\"https:\/\/download.eye-square.com\/web\/m\/Artikel_Aufmerksamkeit_m_und_k_Magazin_Matthias_Rothensee_2024.pdf\" target=\"_self\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">m&amp;k Artikel<\/a>[vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;48069&#8243; css=&#8220;&#8220; qode_css_animation=&#8220;&#8220;]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/matthias-rothensee\/?originalSubdomain=de' target='_blank'><span class='fa-stack fa-3x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;3\/4&#8243;][vc_empty_space height=&#8220;15&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: left\"><strong>Dr. Matthias Rothensee<\/strong><\/p>\n<p style=\"text-align: left\"><span class=\"ILfuVd\"><span class=\"hgKElc\">CHIEF SCIENTIFIC OFFICER<\/span><\/span>\u00a0&amp; PARTNER<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;15&#8243;][vc_column_text css=&#8220;&#8220;]<\/p>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p style=\"text-align: left\"><strong>Dr. Matthias Rothensee<\/strong> ist f\u00fcr die Methoden- und Innovationsentwicklung bei eye square zust\u00e4ndig. Seine Forschungsschwerpunkte sind die implizite Wirkung von Werbung, Emotionen und visuelle Wahrnehmung. Er ist Experte f\u00fcr Medienforschung und multivariate Statistik und entwickelt die Media Benchmarks von eye square. Zudem besch\u00e4ftigt er sich mit der Rolle von KI und ist federf\u00fchrend bei der Entwicklung von automatisierten Testplattformen (SPARK) und Dashboards.<\/p>\n<\/div>\n<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_single_image image=&#8220;48905&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; css=&#8220;&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text css=&#8220;&#8220;] &#8222;Zur\u00fcck zum Goldfisch?&#8220; [\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space&#8230;<\/p>\n","protected":false},"author":130,"featured_media":48906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7825,7827,1],"tags":[],"class_list":["post-48893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7825","category-brand-and-media-research","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>m&amp;k Interview mit Dr. Matthias Rothensee<\/title>\n<meta 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