{"id":48008,"date":"2024-05-23T14:24:18","date_gmt":"2024-05-23T12:24:18","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=48008"},"modified":"2024-06-05T11:15:09","modified_gmt":"2024-06-05T09:15:09","slug":"screenforce-days-2024-zuerich-duesseldorf","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/screenforce-days-2024-zuerich-duesseldorf\/","title":{"rendered":"Screenforce Days in Z\u00fcrich und D\u00fcsseldorf"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“48028″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Besuchen Sie die Screenforce Days in Z\u00fcrich und D\u00fcsseldorf!<\/h1>\n

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Die Screenforce Days 2024 Deutschland<\/a> werden in diesem Jahr in einem neuen Format abgehalten: Am 13. Juni l\u00e4dt Screenforce Germany erstmals Werbetreibende und Mediaagenturen zum „Screenforce Festival“ nach D\u00fcsseldorf ein. Teil 2 der Screenforce Days findet auf der DMEXCO in K\u00f6ln statt, wo Sie Screenforce auf der „Future TV Stage“ mit eigenem Programm und Lounge-Bereich treffen k\u00f6nnen.<\/p>\n

Auf den Screenforce Days in der Schweiz<\/a> haben Sie die M\u00f6glichkeit, die neuesten Einblicke in das aktuelle Screenforce-Studienprojekt durch Senior Research Consultant Marvin Vogt zu erhalten, Au\u00dferdem k\u00f6nnen Sie Dr. Martin Andree, (AMP Digital Ventures) in einem Vortrag erleben, der auch im Rahmen der Memex 2022<\/a> als Mitglied unseres Business-Netzwerks einen Vortrag gehalten hat.<\/p>\n

Durch das Programm f\u00fchrt wie immer TV-Moderator Wolfram Kons. Freuen Sie sich auf hochkar\u00e4tige TV-Vortr\u00e4ge, gutes Essen und eine spannende Gesellschaft zum Netzwerken!<\/p>\n<\/div>\n<\/div>\n

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Erhalten Sie einen Einblick in die neue Screenforce-Studienkooperation und treffen Sie den eye square Media-Experten Marvin Vogt in Z\u00fcrich!<\/strong><\/h3>\n

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Into the Wild \u2013 Wie wirken Werbekontakte in der echten Welt?
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Kongresshaus Z\u00fcrich<\/span><\/strong><\/div>\n
Dienstag, 4. Juni 2024<\/span><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1714405617670{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 70px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column]Jetzt Anmelden!<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Es geht um Aufmerksamkeit – Screenforce Festival 2024 Deutschland<\/h1>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_column_text css=““]Am 13. Juni wird Stefan Sch\u00f6nherr, Vice President Brand & Media<\/a> Experience und Partner bei eye square, einen zweiten Vortrag zum Thema bei den Screenforce Days Germany halten.<\/p>\n

Das Event kombiniert aufwendige Programmvorf\u00fchrungen von TV-Vermarktern und Sendern mit einem begleitenden Kongressprogramm und in diesem Jahr pr\u00e4sentieren sich die Screenforce Days Deutschland in einem v\u00f6llig neuen Szenario!<\/p>\n

Die Screenforce Days lieben Forschungsthemen, was bereits ein guter Grund ist, das Screenforce Festival zu besuchen. Deshalb werden wir auch dort neue, wichtige Ergebnisse aus der\u00a0 aktuellen Studienkollaboration zwischen eye square und Screenforce<\/a> pr\u00e4sentieren. Erfahren Sie mehr \u00fcber „Into the Wild“ und wie Werbekontakte in der realen Welt funktionieren![\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1716388437017{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 70px !important;padding-left: 35px !important;}“][vc_column]Agenda!<\/a>[\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1714405530082{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Erhalten Sie detailreiche Insights in das Thema Werbekontakte und treffen Sie Brand & Media-Experten Stefan Sch\u00f6nherr in D\u00fcsseldorf!<\/strong><\/h3>\n

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Into the Wild \u2013 Wie wirken Werbekontakte in der echten Welt?
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TV Festival Plaza D\u00fcsseldorf<\/span><\/strong><\/div>\n
Donnerstag, 13. Juni 2024<\/span><\/strong><\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1714405617670{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 70px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column]Jetzt Anmelden!<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1712746699958{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}“][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_single_image image=“41809″ img_size=“medium“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/de\/julia-gurney\/“][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Marvin Vogt
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Marvin Vogt<\/a> arbeitet als Senior Research Consultant in der Brand and Media Experience Unit von eye square. Er hat einen Master of Science in Marketing und Consumer Psychology mit dem Schwerpunkt Kauf- und Konsumentenverhalten von der Universit\u00e4t Sussex, den er mit Auszeichnung abschloss. Bevor er zu eye square kam, gr\u00fcndete und entwickelte er erfolgreich eine neue medizinische Technologie-Marke in einem pharmazeutischen Unternehmen. Au\u00dferdem ist er ausgebildeter Bankkaufmann.<\/p>\n

Neben seiner T\u00e4tigkeit als Forschungsberater ist er Dozent an der Hochschule f\u00fcr Wirtschaft und Umwelt Nuertingen-Geislingen, wo er empirische Forschungsmethoden unterrichtet. Au\u00dferdem hat er einen Lehrauftrag im Bereich Marketing an der Berliner Hochschule f\u00fcr Wirtschaft und Recht.<\/p>\n<\/div>\n<\/div>\n

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Stefan Sch\u00f6nherr
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Stefan Sch\u00f6nherr<\/a> arbeitet seit 2007 als Marken- und Medienspezialist in der Unit Brand & Media Experience bei eye square, leitet diese seit 2013 und ist seit 2018 Partner bei eye square. Er ist Diplom-Psychologe mit den Schwerpunkten Medienberatung, Werbewirkung und Medienrezeption.<\/p>\n

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Stefan Sch\u00f6nherr betreut Werbetreibende und Vermarkter mit Studien zum Verst\u00e4ndnis von Mediengattungen, Werbeformaten und Kreationsleistungen. Neben der intensiven Auseinandersetzung mit Bewegtbildwerbung ist Stefan ist einer der f\u00fchrenden Experten im Bereich Verarbeitung und Wirkung von digitaler Kreation und Social Media Advertising.<\/p>\n

Stefan Sch\u00f6nherr hat 2021 die gr\u00f6\u00dfte Medienethnografie im deutschsprachigen Raum Track the Success f\u00fcr Screenforce durchgef\u00fchrt. Er\u00a0leitet international pr\u00e4mierte Studien wie \u201cPower of Creation<\/a>\u201d (IAB Research Award, 2016) und \u201cDisplay wirkt implizit\u201d (BVM Innovationspreis Nominierung, 2011).<\/p>\n<\/div>\n<\/div>\n

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[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“48028″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text css=““] Besuchen Sie die Screenforce Days in Z\u00fcrich und D\u00fcsseldorf! [\/vc_column_text][vc_empty_space height=“15″][vc_column_text css=““] Die Screenforce Days 2024 Deutschland…<\/p>\n","protected":false},"author":21,"featured_media":48134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7825,203,1],"tags":[],"class_list":["post-48008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7825","category-conference","category-news"],"yoast_head":"\nScreenforce Days 2024 in Z\u00fcrich and D\u00fcsseldorf<\/title>\n<meta name=\"description\" content=\"Die Screenforce Days Deutschland 2024 finden am 13. Juni statt. 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