{"id":47843,"date":"2024-04-30T17:09:19","date_gmt":"2024-04-30T15:09:19","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=47843"},"modified":"2024-05-07T12:06:45","modified_gmt":"2024-05-07T10:06:45","slug":"arf-attention-2024","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/arf-attention-2024\/","title":{"rendered":"ARF Attention 2024 Event in New York"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“47850″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

ARF Attention 2024<\/h1>\n

[\/vc_column_text][vc_column_text css=““]<\/p>\n

Treffen Sie auf Experten aus der Attention Economy, tauschen Sie sich \u00fcber spannende Fallstudien aus, und diskutieren Sie \u00fcber Aufmerksamkeitsmessung und Werbewirkung!<\/strong><\/h4>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text css=““]The ARF Attention<\/a><\/strong> pr\u00e4sentiert die neuesten Forschungsergebnisse \u00fcber den Einfluss von Aufmerksamkeit<\/strong> in der Werbung und Markenentwicklung,<\/strong> die von ARF-Mitgliedern und eingeladenen Wissenschaftlern vorgestellt werden.<\/p>\n

Die Veranstaltung bietet Werbetreibenden<\/strong> die M\u00f6glichkeit, die eigene Kommunikation<\/strong> durch das Verst\u00e4ndnis von Aufmerksamkeit effizienter zu gestalten, <\/strong>denn Aufmerksamkeitsmetriken<\/strong> werden mittlerweile zur Bewertung von Werbekreativit\u00e4t und Medienkontext<\/strong> auf dem Markt eingesetzt.<\/p>\n

Die ARF (Advertising Research Foundation)<\/strong> stellt auch die aktuellen Erkenntnisse aus ihrer eigenen Initiative vor. Das Projekt vergleicht die Analysen von 12 Unternehmen im Bereich von Werbekreation<\/strong> und gibt Einblick in Phase III, die sich mit Aufmerksamkeitsmetriken f\u00fcr die Medienbewertung<\/strong> befasst, und einem Leitfaden zur Aufmerksamkeit, Emotion, Persuasion und dem „Ged\u00e4chtnis“ in der Werbung.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column css=“.vc_custom_1714484022789{border-color: #dfe1f2 !important;}“][vc_empty_space height=“30″][vc_single_image image=“45343″ img_size=“50×50″ css=““ qode_css_animation=““][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

ARF Attention 2024<\/strong><\/h5>\n

[\/vc_column_text][vc_column_text css=““]Dienstag, 14.Mai 2024<\/strong>
\nJay Conference Midtown East\u00a0<\/strong>
\n515 Madison Avenue, 10th Floor<\/strong>
\nNew York City\u00a0 <\/strong><\/p>\n

Livestream von 10am \u2013 4:30pm ET\u00a0Agenda!<\/a>[vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1714405530082{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Gewinnen sie wertvolle Insights bei unserem Talk bei der ARF Attention 2024!<\/h3>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_column_text css=““]Als Mitglied der Advertising Research Foundation (ARF)<\/a> sind wir sehr stolz darauf, die aktuellen Ergebnisse aus dem ATLAS (American Thought Leadership in Attention Study)<\/strong> Projekt vorzustellen, und das Bewusstsein in der Branche f\u00fcr die Bedeutung von Aufmerksamkeitsmessung<\/strong> zu sch\u00e4rfen und die Zukunft von effektiver Werbung voranzutreiben.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1714481678502{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column][vc_column_text css=““]Dienstag, 14. Mai 2024<\/strong>
\n

ATLAS \u2013 How Attention on Vertical Video Ads Triggers Purchase<\/strong><\/h3>\n

[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1714405530082{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column width=“1\/2″][vc_single_image image=“42608″ css=““ qode_css_animation=““][vc_empty_space height=“15″][vc_column_text css=““]<\/p>\n

Jeff Bander<\/h6>\n

President and Chief Revenue Officer, eye square inc.<\/span>
\n<\/span>[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_single_image image=“36188″ css=““ qode_css_animation=““][vc_empty_space height=“15″][vc_column_text css=““]<\/p>\n

Nuria Sichalla<\/h6>\n

Senior Research Consultant, eye square<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1714405530082{padding-top: 35px !important;padding-right: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column][vc_empty_space height=“20″][vc_column_text css=““]ATLAS untersucht den Einfluss von kreativer und medialer Aufmerksamkeit auf das Kaufverhalten<\/strong> und beleuchtet die unterschiedlichen Auswirkungen der Markenexposition auf verschiedenen Social-Media-Plattformen mit vertikalen Full-Screen-Videoanzeigen.<\/p>\n

Aktive und passive Aufmerksamkeit<\/strong> spielen eine entscheidende Rolle bei der Bestimmung der Wirksamkeit von Markenbotschaften,<\/strong> wobei die Exposition von Markenmomenten unterschiedliche Ergebnisse f\u00fcr kleine und gro\u00dfe Marken auf den vorgestellten Plattformen liefert.<\/p>\n

Die Studie zielt darauf ab, den optimalen Grad und die Art der Aufmerksamkeit zu ermitteln,<\/strong> die erforderlich ist, um in einer authentischen Online-Shopping-Umgebung greifbare Kaufergebnisse zu erzielen. <\/strong>Werbetreibende erhalten Anhaltspunkte f\u00fcr die strategische Platzierung kreativer Elemente und das Timing f\u00fcr die Persuasion von Verbrauchern und k\u00f6nnen mit diesem Wissen die Effizienz von Aufmerksamkeit und die Gesamtwirkung der Kreation verbessern.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1714991006538{padding-top: 0px !important;padding-right: 35px !important;padding-bottom: 70px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column]Ticket buchen!<\/a>[\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1712746699958{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}“][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_single_image image=“42608″ img_size=“medium“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/“]

Jeff Ephraim Bander<\/a> verantwortet aus New York als President von eye square Inc den Vertrieb unserer Produkte in den USA.<\/p>\n

\n
\n

Er hat einen MBA und verf\u00fcgt \u00fcber 25 Jahre Sales-Erfahrung in verschiedenen Unternehmen. Zuletzt war er in der Position als President f\u00fcr North America bei Sticky, einem Anbieter von Online-Eye-Tracking-Studien, t\u00e4tig und wurde dort auch mit einem Award\u00a0<\/a> ausgezeichnet.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1712746699958{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;border-radius: 5px !important;}“][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_column_text css=““]<\/p>\n

Nuria Sichalla
\n<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text css=““]<\/p>\n

\n
\n

Nuria Sichalla<\/a> arbeitet als Senior Research Consultant in der Brand and Media Experience Unit von eye square. Ihren Bachelor in Wirtschaftspsychologie (mit den Schwerpunkten Markt-, Werbe- und Medienpschologie) absolvierte sie in Hamburg und ihren Master (Marketing) in L\u00fcneburg. Die Erforschung impliziter und expliziter Einstellungen in ihrer Wirkung auf Verhalten bzw. speziell dem Konsumentenverhalten waren schon in ihrem Studium und ihren ersten Berufsjahre ein roter Faden und sind es auch jetzt in ihrer aktuellen Position bei eye square.<\/p>\n

<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_single_image image=“36188″ img_size=“medium“ onclick=“custom_link“ css=““ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/nuria-sichalla\/“]

Infos downloaden!<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“47850″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ css=““ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text css=““] ARF Attention 2024 [\/vc_column_text][vc_column_text css=““] Treffen Sie auf Experten aus der Attention Economy, tauschen Sie sich \u00fcber…<\/p>\n","protected":false},"author":21,"featured_media":47861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7825,203,1],"tags":[],"class_list":["post-47843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7825","category-conference","category-news"],"yoast_head":"\nARF Attention 2024 Event in New York | eye square<\/title>\n<meta name=\"description\" content=\"Treffen Sie Experten f\u00fcr Attention Economy und engagieren sich in Diskussionen zur Aufmerksamkeitsmessung und Werbewirkung!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/arf-attention-2024\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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