{"id":47622,"date":"2024-04-03T12:15:57","date_gmt":"2024-04-03T10:15:57","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=47622"},"modified":"2024-04-10T16:45:56","modified_gmt":"2024-04-10T14:45:56","slug":"audiencexscience-konferenz-2024-recap","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/audiencexscience-konferenz-2024-recap\/","title":{"rendered":"AUDIENCExSCIENCE Konferenz 2024 Recap"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“47091″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text]<\/p>\n

AUDIENCExSCIENCE 2024 Recap<\/h1>\n

[\/vc_column_text][vc_empty_space height=“15″][vc_column_text]<\/p>\n

Sie haben die diesj\u00e4hrige ARF verpasst? Keine Sorge hier ist eine kleine Zusammenfassung!<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=“15″][vc_empty_space height=“15″][vc_column_text]<\/p>\n

Vom 20. bis 21. M\u00e4rz. 2023<\/strong> trafen sich viele interessierte Teilnehmer und Experten auf der j\u00e4hrlichen ARF-Konferenz AUDIENCExSCIENCE 2024.<\/a><\/p>\n

Experten der ganzen Welt haben durch Keynotes, Panels, Debatten und streng begutachtete Forschungspr\u00e4sentationen, den Besuchern neue und etablierte Branchenthemen n\u00e4her gebracht. Au\u00dferdem teilten sie ihre Ansichten \u00fcber die Zukunft der Werbeforschung und -messung und erkl\u00e4rten, wie sich die Technologien und Datentrends der Zukunft auf die zuk\u00fcnftige Werbewelt auswirken werden.<\/p>\n

Auch unsere eye-square Experten waren bei der diesj\u00e4hrigen ARF-Konferenz dabei und haben interessante Vortr\u00e4ge und Paper vorgestellt.<\/p>\n

Gemeinsam mit Sandra Sch\u00fcmann<\/strong> stellten unsere Kollegen Jeff Bander<\/a><\/strong> und Marvin Vogt<\/a> <\/strong>das Siegerpapier „Mapping the Impact“<\/strong> vor und lieferten den Besuchern wertvolle Einblicke in die Werbewirkung. Das Siegerpaper wurde in Zusammenarbeit mit Screenforce Deutschland, den f\u00fchrenden TV- und Digitalvideo-Vermarktern in Deutschland, \u00d6sterreich und der Schweiz, aufgestellt und von Advertising Research Foundation ausgew\u00e4hlt.<\/p>\n

Dr. Matthias Rothensee und Stefan Sch\u00f6nherr betonten die Bedeutung menschlicher Erkenntnisse bei der Entwicklung von KI-Forschungstechnologien f\u00fcr ein besseres Targeting, mehr Effizienz und eine gr\u00f6\u00dfere Reichweite von Werbestrategien.<\/p>\n

Au\u00dferdem hielten unsere eye-square Experten Dr. Matthias Rothensee<\/a> und Stefan Sch\u00f6nherr einen Vortrag zum Thema „Human Experience – Why Attention AI Needs Human Input“.<\/strong> In dem Vortrag wurde deutlich, wieso menschliche Erkenntnisse bei der Entwicklung von KI-Forschungstechnologien f\u00fcr besseres Targeting, mehr Effizienz und eine gr\u00f6\u00dfere Reichweite\u00a0 von Werbestrategien so wichtig ist.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_column_text]<\/p>\n

Die Vortr\u00e4ge in voller L\u00e4nger hier anschauen:\u00a0<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_single_image image=“47753″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15″][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_single_image image=“47756″ img_size=“medium“ qode_css_animation=““][vc_empty_space height=“15″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/2″]Human Experience<\/a>[\/vc_column][vc_column width=“1\/2″]Mapping The Impact<\/a>[\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“40px“][vc_empty_space height=“40px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text]<\/p>\n

Erfahren Sie mehr \u00fcber unsere Experten
\n<\/strong><\/h2>\n

[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_separator type=“normal“ thickness=“2″ up=“12″ down=“12″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_empty_space height=“20px“][vc_single_image image=“41809″ qode_css_animation=““][vc_empty_space height=“10px“][vc_column_text]<\/p>\n

Marvin Vogt<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=“5px“][vc_column_text]Senior Research Consultant UX
\n<\/strong>[\/vc_column_text][vc_empty_space height=“5px“]

Jeff Bander<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=“5px“][vc_column_text]President eye square INC
\n<\/strong>[\/vc_column_text][vc_empty_space height=“5px“]

Dr. Matthias Rothensee<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=“5px“][vc_column_text]CSO & Partner
\n<\/strong>[\/vc_column_text][vc_empty_space height=“5px“]

Stefan Sch\u00f6nherr<\/a><\/h3>\n

[\/vc_column_text][vc_empty_space height=“5px“][vc_column_text]Vice President Brand & Media Experience and Partner
\n<\/strong>[\/vc_column_text][vc_empty_space height=“5px“]

Mapping The Impact<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“47091″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/marktforschung\/a\/erfuellen-sie-schon-jetzt-die-neuen-standards-des-europaeischen-barrierefreiheitsstaerkungsgesetzes\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text] AUDIENCExSCIENCE 2024 Recap [\/vc_column_text][vc_empty_space height=“15″][vc_column_text] Sie haben die diesj\u00e4hrige ARF verpasst? Keine Sorge hier ist eine kleine Zusammenfassung! [\/vc_column_text][vc_empty_space…<\/p>\n","protected":false},"author":130,"featured_media":47095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7823,1,7819],"tags":[],"class_list":["post-47622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7823","category-news","category-newsletter"],"yoast_head":"\nAUDIENCExSCIENCE Konferenz 2024 Recap<\/title>\n<meta name=\"description\" content=\"Haben Sie die ARF verpasst? 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