{"id":47397,"date":"2024-03-20T18:11:49","date_gmt":"2024-03-20T17:11:49","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=47397"},"modified":"2024-03-22T10:56:11","modified_gmt":"2024-03-22T09:56:11","slug":"mediapost-kommentar-mapping-the-impact","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/mediapost-kommentar-mapping-the-impact\/","title":{"rendered":"Die US Online-Plattform MediaPost kommentiert die \u201cMapping the Impact\u201d-Studie"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“47402″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text]<\/p>\n

Where Your Advertising Work Comes To Life: It’s That Time Of Day<\/h1>\n
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Gestern ver\u00f6ffentlichte das Online-Magazin MediaPost<\/a>,<\/strong> eine Plattform, die eine umfassende Palette von Wissen f\u00fcr Fachleute in den Bereichen Medien, Marketing und Werbung bietet, einen Kommentar zu der gemeinsamen Studie „Mapping the Impact“, die wir mit Screenforce durchgef\u00fchrt haben.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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Wayne Friedman, gibt in seinem Kommentar wertvolle Einblicke an Experten weiter, die aktiv in der Welt der TV-Werbung unterwegs sind. Er kommentierte die neuesten Forschungsergebnisse der Studie „Mapping the Impact“<\/a> <\/strong>und reflektierte die Effektivit\u00e4t von Fernsehwerbung zu verschiedenen Tageszeiten. Die Studie von eye square in Zusammenarbeit mit Screenforce<\/a> <\/strong>legt nahe, dass die Anpassung von Werbespots an bestimmte Timeslots im Laufe des Tages und das Eingehen auf die Situation, in der Zuschauer die Werbespots konsumieren, deren Wirkung maximieren kann.<\/p>\n

Zeitfenster fr\u00fcher am Tag eignen sich f\u00fcr starke Markenbotschaften besser, w\u00e4hrend nach Feierabend Werbespots darauf abzielen sollten, eine gute Stimmung und eine Geschichte zu vermitteln. Trotz der allgemeinen Vorliebe f\u00fcr Werbung fr\u00fcher am Tag zu platzieren, betonte die Studie auch, dass die Erinnerung an Werbung sp\u00e4ter am Tag tendenziell h\u00f6her ist, was die Bedeutung des strategischen Timings unterstreicht.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“15px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“50″]Kommentar lesen!<\/a>[vc_empty_space height=“60px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1711099460870{padding-top: 55px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column][vc_column_text]<\/p>\n

Lernen Sie mehr \u00fcber die Ergebnisse der neuesten Medienwirkungsstudie und nehmen Sie an unserer Pr\u00e4sentation auf der ARF in New York teil!<\/h1>\n

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Live Presentation bei der ARF AUDIENCExSCIENCE<\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mittwoch, 20. M\u00e4rz | 12.00 -12.20 Uhr<\/strong><\/h4>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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Mapping the Impact: When, How and Why TV Commercials Work Best<\/strong><\/h3>\n<\/div>\n<\/div>\n
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Erforschen Sie gemeinsam mit unseren Experten Jeff Bander, Marvin Vogt und unserer Kollegin Sandra Sch\u00fcmann, bei dem ARF-Event in New York, das Zusammenspiel vom kreativen Stil\u00a0 eines Werbespots, der Nutzungssituation und der Werbewirkung.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1710936481718{background-color: #dfe1f2 !important;}“][vc_column]Ticket sichern!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1710936489776{padding-top: 35px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #dfe1f2 !important;}“][vc_column][vc_single_image image=“25464″ img_size=“60×60″ style=“vc_box_circle_2″ qode_css_animation=““][vc_empty_space height=“10″][vc_column_text]<\/p>\n

\u201cThe results of this study offer real, actionable insights for marketers, allowing them to more effectively pair ad characteristics with optimal time and viewing situation. You can and should tailor your ad to each TV spot\u201d.
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_Jeff Bander
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[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“47402″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text] Where Your Advertising Work Comes To Life: It’s That Time Of Day…<\/p>\n","protected":false},"author":21,"featured_media":47409,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7825,1,7826],"tags":[],"class_list":["post-47397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7825","category-news","category-ux-research"],"yoast_head":"\nKommentar des Magazins Mediapost zu "Mapping the Impact"<\/title>\n<meta name=\"description\" content=\"MediaPost, die Online-Plattform f\u00fcr Medienprofis, Marketer und Werber kommentiert die Screenforce Studie "Mapping the Impact".\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/mediapost-kommentar-mapping-the-impact\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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