{"id":46512,"date":"2023-11-03T13:30:29","date_gmt":"2023-11-03T12:30:29","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=46512"},"modified":"2024-01-23T12:43:53","modified_gmt":"2024-01-23T11:43:53","slug":"ein-neues-dreigestirn-am-us-himmel","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/ein-neues-dreigestirn-am-us-himmel\/","title":{"rendered":"Transfer Magazin | Ein neues Dreigestirn am US Werbehimmel"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“20″][vc_single_image image=“46520″ img_size=“full“ alignment=“center“ style=“vc_box_shadow“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/advertisingweek.com\/youve-got-my-attention-now-what\/“][vc_empty_space height=“20″][vc_empty_space height=“30″][vc_column_text]<\/p>\n

Retail Media und die Differenzierung der digitalen Werbekan\u00e4le<\/strong><\/h2>\n

[\/vc_column_text][vc_empty_space height=“20″][vc_column_text]<\/p>\n

Zwischen 2014 und 2021 hatten Meta (ehemals Facebook) und Alphabet (Google\/YouTube) eine dominante Position bei den digitalen Werbeausgaben in den USA und machten mehr als die H\u00e4lfte des Marktanteils aus. Allerdings zeigen aktuelle Marktzahlen aus dem Jahr 2022 einen signifikanten R\u00fcckgang, wobei ihr kombinierter Anteil erstmals unter 50 Prozent liegt.<\/p>\n

Dieser Trend wird voraussichtlich in einem schnell wachsenden Markt weitergehen, der f\u00fcr 2022 einen Umsatz von \u00fcber 230 Milliarden US-Dollar erreichen soll. Die Entstehung neuer Werbekan\u00e4le, insbesondere Einzelhandelsmedienkan\u00e4le wie Amazon und Walmart, hat eine bedeutende Rolle bei dieser Ver\u00e4nderung gespielt.<\/p>\n

Da Werbekan\u00e4le immer fragmentierter werden, stehen Werbetreibende vor Herausforderungen und Chancen. Sie m\u00fcssen ein tieferes Verst\u00e4ndnis daf\u00fcr entwickeln, wie verschiedene Kan\u00e4le funktionieren und welche Arten von Werbestrategien in jedem Kanal effektiv sind. Dar\u00fcber hinaus hat die zunehmende F\u00fclle an Bildschirmreizen zu einem verst\u00e4rkten Fokus auf Wahrnehmung, bekannt als System 0, gef\u00fchrt.<\/p>\n

Um die Leistung genau zu messen, m\u00fcssen Werbetreibende ihre Kreationen in einer realistischen Medienumgebung testen und die Kontext und das gesamte Werbeerlebnis von Anfang bis Ende ber\u00fccksichtigen. Hier kommt Ad2Cart ins Spiel, das eine Plattform f\u00fcr realistische Tests und Bewertungen bietet.<\/p>\n

Mit der InContext Experience Research hat eye square die Marktforschung revolutioniert. Denn diese Methode hilft Unternehmen nicht nur, ihre Verkaufszahlen zu steigern, sondern auch den Benutzer bis ins kleinste Detail zu verstehen.<\/p>\n

Das Magazin „Transfer“ fasst in der Septemberausgabe zusammen, warum es f\u00fcr ein Unternehmen so wichtig ist, zu erkennen, ob Werbung \u00fcberhaupt von Kunden wahrgenommen wird und wie dies mithilfe der hochmodernen Technologien von eye square festgestellt werden kann.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_row_inner row_type=“row“ type=“full_width“ text_align=“center“ css_animation=““][vc_column_inner][vc_empty_space height=“30″]Transfer Artikel lesen!<\/a>[vc_empty_space height=“90″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“20″][vc_single_image image=“46520″ img_size=“full“ alignment=“center“ style=“vc_box_shadow“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/advertisingweek.com\/youve-got-my-attention-now-what\/“][vc_empty_space height=“20″][vc_empty_space height=“30″][vc_column_text] Retail Media und die Differenzierung der digitalen Werbekan\u00e4le [\/vc_column_text][vc_empty_space height=“20″][vc_column_text] Zwischen 2014 und 2021 hatten Meta (ehemals Facebook) und Alphabet (Google\/YouTube) eine dominante Position bei…<\/p>\n","protected":false},"author":21,"featured_media":46519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7823,204,1],"tags":[],"class_list":["post-46512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7823","category-article","category-news"],"yoast_head":"\nRetail Media US eye square<\/title>\n<meta name=\"description\" content=\"Da die Werbekan\u00e4le immer st\u00e4rker fragmentiert sind, m\u00fcssen Werbetreibende und Einzelh\u00e4ndler die Differenzierung von Werbekan\u00e4len kennen .\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/ein-neues-dreigestirn-am-us-himmel\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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