{"id":46375,"date":"2023-11-20T13:43:02","date_gmt":"2023-11-20T12:43:02","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=46375"},"modified":"2024-01-23T12:36:04","modified_gmt":"2024-01-23T11:36:04","slug":"marketingstrategie-und-aufmerksamkeitsmetriken","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/marketingstrategie-und-aufmerksamkeitsmetriken\/","title":{"rendered":"Marketingstrategie Und Aufmerksamkeitsmetriken"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“46389″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text]<\/p>\n

Sind Aufmerksamkeitsmetriken die Zukunft in digitalen Werbemessung oder nur ein Weg der Ablenkung?<\/h1>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_column_text]Ein neuer und spannender Trend, die Aufmerksamkeitsmessung, wird derzeit von Werbetreibenden erforscht. Laut einer k\u00fcrzlich von Insider Intelligence durchgef\u00fchrten Studie haben Aufmerksamkeitsmetriken das Potenzial, die n\u00e4chste Level in der Messung des Erfolgs digitaler Werbung zu werden. Seit mehr als zehn Jahren ist der vom Media Rating Council (MRC) definierte Standard \u201eViewability ein vorherrschender Wert in der Branche. Evelyn Mitchell-Wolf, die Autorin der Studie, geht jedoch davon aus, dass \u201eAufmerksamkeit\u201c nun eine Vorrangstellung gegen\u00fcber der Messgr\u00f6\u00dfe \u201eViewability\u201c erh\u00e4lt.[\/vc_column_text][vc_empty_space height=“30″][vc_column_text]<\/p>\n

\u201cIf your advertising goes unnoticed, everything else is academic.\u201d<\/h4>\n

Bill Bernbach[\/vc_column_text][vc_empty_space height=“30px“][vc_column_text]Ist Aufmerksamkeit das n\u00e4chste gro\u00dfe Trend in der digitalen Werbemessung oder nur ein Ablenkungsman\u00f6ver? Folgen Sie der Debatte, in der wir die Entwicklung von Aufmerksamkeitsmetriken untersuchen und die Dominanz der gr\u00f6\u00dfe \u201eViewability\u201c in Frage stellen. Marketer \u00e4u\u00dfern sich zu der Tendenz nach aussagekr\u00e4ftiger Aufmerksamkeit und hinterfragen deren Wert in einer Welt, die vom ROI bestimmt wird. Welche H\u00fcrden gibt es aktuell, und welche Akteure sind mit im Spiel?<\/p>\n

Entdecken Sie die ver\u00e4nderte Dynamik in der digitalen Marketinglandschaft, und gehen Sie mit uns der Frage nach, ob Aufmerksamkeit das Potenzial hat, sich zu einer dominanten W\u00e4hrung in der Werbemessung zu entwickeln, oder ob sie lediglich eine ablenkende Gr\u00f6\u00dfe bei der Suche von Werbeformen mit Impact ist. Lesen Sie, was Jeff Bander, Pr\u00e4sident von eye square, in der Online-Ausgabe von\u00a0The Current<\/strong><\/a>\u00a0zu der Debatte sagt.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“50″]Artikel lesen!<\/a>[vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“46389″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text] Sind Aufmerksamkeitsmetriken die Zukunft in digitalen Werbemessung oder nur ein Weg der…<\/p>\n","protected":false},"author":111,"featured_media":46391,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7823,204,1],"tags":[],"class_list":["post-46375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7823","category-article","category-news"],"yoast_head":"\nMarketingstrategie und Aufmerksamkeitsmetriken<\/title>\n<meta name=\"description\" content=\"Ein neuer und spannender Trend, die Aufmerksamkeitsmessung, wird derzeit von Werbetreibenden erforscht.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/marketingstrategie-und-aufmerksamkeitsmetriken\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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