{"id":45257,"date":"2023-09-29T14:35:00","date_gmt":"2023-09-29T12:35:00","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=45257"},"modified":"2024-01-09T14:41:14","modified_gmt":"2024-01-09T13:41:14","slug":"real-impact-award-screenforce-kollaboration-mapping-the-impact","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/","title":{"rendered":"Real Impact Award f\u00fcr eye square & Screenforce-Studienkollaboration „Mapping the Impact“"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“45305″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text]<\/p>\n

Screenforce und eye square gewinnen den 1. Platz bei der Verleihung des Horizont Werbewirkungsawards 2023
\n<\/span><\/h1>\n
\n

\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text]Wir gratulieren uns und unserem Studien-Kooperationspartner Screenforce, der Allianz hinter unserer gemeinsam durchgef\u00fchrten, renommierten Studie \u201eMapping the Impact\u201c zum HORIZONT THE REAL IMPACT<\/a> Award!<\/p>\n

Die Zusammenarbeit zwischen eye square und Screenforce<\/a> f\u00fcr die \u201eMapping the Impact\u201c-Studie hat sich in diesem Jahr besonders hervorgetan und wurde daher am 26. September im Rahmen des HORIZONT Werbewirkungsgipfel<\/a> in Frankfurt mit der begehrten Auszeichnung gek\u00fchrt.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/2″][vc_single_image image=“45307″ img_size=“full“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_column_text]<\/p>\n

Gute Laune und viel Freude bei der Preisverleihung hatten Marvin Vogt, Florian Passlick und Stefan Sch\u00f6nherr aus dem Brand & Media Team<\/h5>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text]<\/p>\n

Der HORIZONT THE REAL IMPACT Award w\u00fcrdigt Initiativen, die ma\u00dfgeblich dazu beigetragen haben, das Verst\u00e4ndnis von Werbewirkung in Deutschland zu verbessern. Bereits zum 2. Mal verlieh Horizont im Rahmen des Werbewirkungsgipfels in Frankfurt den renommierten Preis. In der namenhaft besetzte Jury befand sich auch unser Kooperationspartner Dirk Engel<\/a>, ein unabh\u00e4ngiger Markt- und Medienforscher.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″]Mehr \u00fcber die Preisverleihung!<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text]<\/p>\n

In einem Videointerview<\/a> auf dem HORIZONT Werbewirkungsgipfel in Frankfurt, pr\u00e4sentierte Stefan Sch\u00f6nherr die faszinierenden Ergebnisse der ausgezeichneten Studie mit dem Titel \u201eMapping The Impact\u201c.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_video link=“https:\/\/youtu.be\/zMXK3AbrysE“][vc_empty_space height=“30″][vc_empty_space height=“30″][vc_column_text]<\/p>\n

Um Werbetreibenden einen praktischen Nutzen zu bieten, haben unsere eye square-Teams und Screenforce ein Tool entwickelt, mit dem Unternehmen ermitteln k\u00f6nnen, in welchem Szenario ihre Werbung die gr\u00f6\u00dfte Wirkung entfaltet. Laut Stefan Sch\u00f6nherr ist dies mit nur 15 Klicks m\u00f6glich. Kreativteams k\u00f6nnen dieses Tool w\u00e4hrend der Anzeigenerstellung nutzen, um die Wirksamkeit ihrer Spots vorherzusagen.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″]Artikel bei Horizont lesen!<\/a>[vc_empty_space height=“30″][vc_column_text]<\/p>\n

F\u00fcr die ausgezeichnete Studie und \u201eMedienethnografie\u201c beobachteten Stefan Sch\u00f6nherr <\/a>und sein Brand & Media-Team das Fernsehverhalten von 285 Teilnehmern und analysierten 855 Stunden Medienkonsum. In der Studie wurden vier verschiedene Szenarien identifiziert: Busy Day (Nachmittag), Quality Time (Prime Time), Work is done (fr\u00fcher Abend) und Dreaming Away (sp\u00e4ter Abend).<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_single_image image=“45380″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][vc_empty_space height=“30″][vc_column_text]Die Untersuchung befasst sich mit den Faktoren, die die Wirkung eines Werbespots optimieren, und identifiziert die am besten geeigneten Kontexte f\u00fcr die Ausstrahlung von Werbung.<\/p>\n

\u201eMapping the Impact\u201c ist weit mehr als nur ein weiteres Forschungsprojekt. Die Studie ist eine Fundgrube an umsetzbaren Erkenntnissen f\u00fcr Werbetreibende und Mediaagenturen.<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″]Screenforce-Studie<\/a>[vc_empty_space height=“30″][vc_column_text]Das eye square Research Team<\/a> hat schlie\u00dflich, mit ihren Partnern, alle drei pr\u00e4mierten Studien von Platz 1 bis Platz 3 gewonnen. Neben der Siegerstudie von eye square und Screenforce Deutschland gewannen wir auch mit der Seven.One Entertainment Group mit einer Studie zur mentalen Erreichbarkeit den 2. Platz und mit der Attention Score Studie f\u00fcr die REWE Group gewann eye square zusammen mit OMD Deutschland und Ad Alliance den 3 Platz.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text]<\/p>\n

Recap Insights 2023
\n<\/span><\/h1>\n
\n

\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“15″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_video link=“https:\/\/youtu.be\/piJbbEt2DkY“][vc_empty_space height=“15″][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“30″][vc_column_text]Wir waren in diesem Jahr nicht nur beim Horizont Werbewirkungsgipfel dabei, sondern auch bei den \u00fcber 200 Unternehmensmarktforschern und Gesch\u00e4ftsf\u00fchrern der planning&analysis Insights 2023, die unter dem Motto \u201eInsights im Rampenlicht\u201c standen.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text]<\/p>\n

Zu den Keynote-Speakern z\u00e4hlten Prof. Jenni Romaniuk von der University of South Australia, Stephan Gr\u00fcndewald vom rheingold Institut, Dr. Robert Kecskes von der GfK und Rosa Strube von CSCP. Hier k\u00f6nnen Sie sich von der diesj\u00e4hrigen Veranstaltung<\/a> ein Bild machen!<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″]Recap Insights 2023<\/a>[vc_empty_space height=“70px“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“45305″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text] Screenforce und eye square gewinnen den 1. Platz bei der Verleihung des Horizont Werbewirkungsawards 2023 [\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“…<\/p>\n","protected":false},"author":21,"featured_media":45502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174],"tags":[],"class_list":["post-45257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-award"],"yoast_head":"\nHorizont Werbewirkungsauszeichnung Real Impact Award<\/title>\n<meta name=\"description\" content=\"F\u00fcr die gemeinsame Studie "Mapping the Impact" haben Screenforce und eye square in diesem Jahr den renommierten "Real Impact Award" erhalten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Impact Award f\u00fcr eye square & Screenforce-Studienkollaboration "Mapping the Impact"\" \/>\n<meta property=\"og:description\" content=\"F\u00fcr die gemeinsame Studie "Mapping the Impact" haben Screenforce und eye square in diesem Jahr den renommierten "Real Impact Award" erhalten.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-29T12:35:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T13:41:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/09\/14.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"7\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"Real Impact Award f\u00fcr eye square & Screenforce-Studienkollaboration „Mapping the Impact“\",\"datePublished\":\"2023-09-29T12:35:00+00:00\",\"dateModified\":\"2024-01-09T13:41:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/\"},\"wordCount\":1332,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/09\\\/14.png\",\"articleSection\":[\"Award\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2023\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/\",\"name\":\"Horizont Werbewirkungsauszeichnung Real Impact Award\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/09\\\/14.png\",\"datePublished\":\"2023-09-29T12:35:00+00:00\",\"dateModified\":\"2024-01-09T13:41:14+00:00\",\"description\":\"F\u00fcr die gemeinsame Studie \\\"Mapping the Impact\\\" haben Screenforce und eye square in diesem Jahr den renommierten \\\"Real Impact Award\\\" erhalten.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/09\\\/14.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/09\\\/14.png\",\"width\":600,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/real-impact-award-screenforce-kollaboration-mapping-the-impact\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Real Impact Award f\u00fcr eye square & Screenforce-Studienkollaboration „Mapping the Impact“\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\",\"name\":\"Astrid Aumayer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"caption\":\"Astrid Aumayer\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/aumayer\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Horizont Werbewirkungsauszeichnung Real Impact Award","description":"F\u00fcr die gemeinsame Studie \"Mapping the Impact\" haben Screenforce und eye square in diesem Jahr den renommierten \"Real Impact Award\" erhalten.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/","og_locale":"de_DE","og_type":"article","og_title":"Real Impact Award f\u00fcr eye square & Screenforce-Studienkollaboration \"Mapping the Impact\"","og_description":"F\u00fcr die gemeinsame Studie \"Mapping the Impact\" haben Screenforce und eye square in diesem Jahr den renommierten \"Real Impact Award\" erhalten.","og_url":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/","og_site_name":"eye square","article_published_time":"2023-09-29T12:35:00+00:00","article_modified_time":"2024-01-09T13:41:14+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/09\/14.png","type":"image\/png"}],"author":"Astrid Aumayer","twitter_card":"summary_large_image","twitter_creator":"@aumayer","twitter_misc":{"Verfasst von":"Astrid Aumayer","Gesch\u00e4tzte Lesezeit":"7\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/"},"author":{"name":"Astrid Aumayer","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d"},"headline":"Real Impact Award f\u00fcr eye square & Screenforce-Studienkollaboration „Mapping the Impact“","datePublished":"2023-09-29T12:35:00+00:00","dateModified":"2024-01-09T13:41:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/"},"wordCount":1332,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/09\/14.png","articleSection":["Award"],"inLanguage":"de","copyrightYear":"2023","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/","url":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/","name":"Horizont Werbewirkungsauszeichnung Real Impact Award","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/09\/14.png","datePublished":"2023-09-29T12:35:00+00:00","dateModified":"2024-01-09T13:41:14+00:00","description":"F\u00fcr die gemeinsame Studie \"Mapping the Impact\" haben Screenforce und eye square in diesem Jahr den renommierten \"Real Impact Award\" erhalten.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/09\/14.png","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/09\/14.png","width":600,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/real-impact-award-screenforce-kollaboration-mapping-the-impact\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"Real Impact Award f\u00fcr eye square & Screenforce-Studienkollaboration „Mapping the Impact“"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d","name":"Astrid Aumayer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","caption":"Astrid Aumayer"},"sameAs":["https:\/\/x.com\/aumayer"]}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/45257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=45257"}],"version-history":[{"count":9,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/45257\/revisions"}],"predecessor-version":[{"id":45505,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/45257\/revisions\/45505"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/45502"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=45257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=45257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=45257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}