{"id":45068,"date":"2023-08-28T12:57:13","date_gmt":"2023-08-28T10:57:13","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=45068"},"modified":"2023-08-29T08:38:57","modified_gmt":"2023-08-29T06:38:57","slug":"tiktok-vorteile-nutzen-werbung","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/tiktok-vorteile-nutzen-werbung\/","title":{"rendered":"Die Vorteile von TikTok in der Werbung nutzen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_single_image image=&#8220;45070&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_column_text]<\/p>\n<h1 style=\"text-transform: none;text-align: left\"><span class=\"headline headline_main\">TikTok \u00fcbernimmt \u2013 was Werbeverantwortliche wissen m\u00fcssen<\/span><\/h1>\n<div>\n<p style=\"text-transform: none\">\n<\/div>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<h4 style=\"text-transform: none;text-align: left\">Plattformen wie Facebook und Instagram haben Social Media Influencer eingef\u00fchrt, TikTok hat diesem Ansatz eine neue Bedeutung verliehen. Marken und Vermarkter sollten den Ideen der Nutzer folgen und neue Ans\u00e4tze in der TikTok-Werbung ausprobieren.<\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Die Werbelandschaft hat sich durch den Aufstieg von sozialen Medien und digitalen Plattformen wie Facebook, Instagram und YouTube ver\u00e4ndert. Marketer m\u00fcssen die unterschiedlichen Dynamiken der Plattformen verstehen und ihre Strategien optimieren.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;15px&#8220;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Die Social-Media-Plattform TikTok zieht vor allem ein j\u00fcngeres Publikum in seinen Bann. Eine Untersuchung von <a href=\"https:\/\/www.kantar.com\/\" target=\"_blank\" rel=\"noopener\">Kantar<\/a> zeigt, dass 67 % der TikTok-Nutzer Anzeigen in diesem Channel als aufmerksamkeitsstark empfinden.<\/p>\n<p>93 % der Nutzer werden nach dem Betrachten eines TikTok-Videos aktiv. Diese Fakten zeigen das Potenzial der Plattform f\u00fcr effektive Werbung. Diese Erfolgsquote wird auf die vorwiegend digital nativen Nutzer aus der Generation Z zur\u00fcckgef\u00fchrt, die gerne online einkaufen.[\/vc_column_text][vc_empty_space height=&#8220;15px&#8220;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Welche Strategien Sie als Marketer anwenden sollten, um auf dieser Plattform erfolgreich zu werben, k\u00f6nnen Sie in einem aktuellen Artikel von <a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\" target=\"_blank\" rel=\"noopener\">Jeff Bander<\/a> bei <a href=\"https:\/\/advertisingweek.com\/tiktok-taking-over\/?utm_content=261130082&amp;utm_medium=social&amp;utm_source=linkedin&amp;hss_channel=lcp-279566\" target=\"_blank\" rel=\"noopener\">Advertising Week<\/a> nachlesen. Entdecken Sie die Vorteile von TikTok als Werbeplattform, und erzielen Sie einen hohen ROI und langfristigen Erfolg in Ihrem Markenmanagement.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;15px&#8220;][vc_empty_space height=&#8220;30px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;50&#8243;]<a  itemprop=\"url\" href=\"https:\/\/advertisingweek.com\/tiktok-taking-over\/?utm_content=261130082&#038;utm_medium=social&#038;utm_source=linkedin&#038;hss_channel=lcp-279566\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Artikel lesen!<\/a>[vc_empty_space height=&#8220;30px&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_single_image image=&#8220;45070&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_column_text] TikTok \u00fcbernimmt \u2013 was Werbeverantwortliche wissen m\u00fcssen [\/vc_column_text][vc_column_text] Plattformen wie Facebook und&#8230;<\/p>\n","protected":false},"author":21,"featured_media":45071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7823,204,1],"tags":[],"class_list":["post-45068","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7823","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vorteile der aufstrebenden Plattform TikTok in der Werbung nutzen<\/title>\n<meta name=\"description\" content=\"Die Plattform TikTok hat einen hohen ROI, wenn man sie f\u00fcr Werbung benutzt. 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