{"id":44971,"date":"2023-08-15T13:11:45","date_gmt":"2023-08-15T11:11:45","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=44971"},"modified":"2023-08-28T12:16:32","modified_gmt":"2023-08-28T10:16:32","slug":"pricing-studie-wahre-preise-penny-aktion","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/pricing-studie-wahre-preise-penny-aktion\/","title":{"rendered":"Pricing-Studie untersucht „Wahre Preise“-Aktion von Penny"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“45002″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text]<\/p>\n

Studienergebnisse zur Wirksamkeit der Aktion \u201eWahre Preise\u201c von Penny
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eye square und Supra.tools untersuchen die Preiswahrnehmung der k\u00fcrzlich durchgef\u00fchrten Aktion des Discounters Penny<\/h4>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_column_text]Eine aktuelle Studienkollaboration von eye square und dem Pricing-Tool-Spezialisten Supra.tools<\/a> untersucht die Wirksamkeit des Kompensationskonzepts „Wahre Preise“ von Penny<\/a>. Die Aktion wurde gestartet, um Verbrauchern die tats\u00e4chlichen \u00f6kologischen und sozialen Auswirkungen und Umweltkosten ausgew\u00e4hlter Produkte des Discounters bewusst zu machen.[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Das Setting der Studie umfasste 500 Preistests, die \u00fcber Online-Umfragen durchgef\u00fchrt wurden. Ein Ergebnis zeigt, dass die Zahlungsbereitschaft von Verbrauchern durch ein Kompensationslabel zwar um 1,59 Euro (+33 %) gegen\u00fcber dem urspr\u00fcnglichen Preis von 1,19 Euro ansteigt.[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]Als Untergruppe untersuchte die Studie auch diejenigen, die bereit sind, f\u00fcr die Kompensation einen Aufpreis zu zahlen, \u00e4hnlich wie bei den Flugkompensationsgeb\u00fchren. Die Studienkollaboration von eye square und Supra.tools zeigt, dass die Preise der Kampagne nicht durchsetzbar sind.[\/vc_column_text][vc_empty_space height=“15px“][vc_column_text]eye square nutzte zur Analyse der \u201eWahren Preise\u201c-Aktion eine neue Marktforschungsmethode namens \u201eImplicit Price Intelligence\u201c der Plattform www.supra.tools. Hier werden neurowissenschaftliche Methoden und maschinelles Lernen einbezogen, um unbewusste Einstellungen aufzudecken, und psychologische Verzerrungen bei Umfrageantworten ber\u00fccksichtigt.[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“50″]Mehr Details!<\/a>[vc_empty_space height=“30px“][vc_column_text]Diese Pressemitteilung wurde ebenfalls bei marktforschung.de<\/a> ver\u00f6ffentlicht[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“30″][vc_single_image image=“45002″ img_size=“full“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text] Studienergebnisse zur Wirksamkeit der Aktion \u201eWahre Preise\u201c von Penny [\/vc_column_text][vc_column_text] eye square…<\/p>\n","protected":false},"author":21,"featured_media":45003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7823,204,1],"tags":[],"class_list":["post-44971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7823","category-article","category-news"],"yoast_head":"\nPricing Studie Wahre Preise Penny Aktion<\/title>\n<meta name=\"description\" content=\"In Kollaboration mit Supra-Tools untersucht eye square die Wirksamkeit der aktuellen Aktion "Wahre Preise" des Diskounters Penny im Handel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/pricing-studie-wahre-preise-penny-aktion\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta 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