{"id":44156,"date":"2023-02-23T12:57:42","date_gmt":"2023-02-23T11:57:42","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=44156"},"modified":"2023-06-13T13:04:20","modified_gmt":"2023-06-13T11:04:20","slug":"der-nutzen-von-smartphone-eye-tracking-fuer-marken","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/der-nutzen-von-smartphone-eye-tracking-fuer-marken\/","title":{"rendered":"Wie Smartphone-Eye-Tracking-Software Marken n\u00fctzt"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44158&#8243; img_size=&#8220;full&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;http:\/\/businessnewsthisweek.com\/business\/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><strong><span lang=\"de\">\u201cThe case study presents us with the opportunity to highlight several benefits of mobile eye-tracking software to brands and how it can enable them to grow without breaching any privacy concern of the customers. <\/span><\/strong><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><strong><span lang=\"de\">Further, it sets the right tone for the brands present in India and how they can use the expertise of eye square and get insights into what the customers see, think, feel and do and what makes the difference.\u201d\u00a0<\/span><\/strong><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><span lang=\"de\">_Volga Benjamin, Director India, eye square<\/span><\/p>\n<p>K\u00fcrzlich haben wir mit unserem Partner Oculid eine Umfrage durchgef\u00fchrt, bei der 100 Teilnehmer in den Vereinigten Staaten eingeladen wurden. Die Daten wurden mit Hilfe von InContext Research und Eye-Tracking\u00a0 auf den Smartphones der Teilnehmer zu Hause aufgezeichnet, um verschiedene Nutzungsszenarien zu untersuchen.<\/p>\n<p>Die Studie stellte fest, dass die Amerikaner mehr als 200 Minuten pro Tag in sozialen Medien verbringen. Diese Werte werden f\u00fcr Online-Shopping und Werbung immer relevanter. Dar\u00fcber hinaus ergab der Bericht, dass 66 % der Suchanfragen in sozialen Medien \u00fcber Mobiltelefone erfolgen.<\/p>\n<p>&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><span class=\"ui-provider bgw bgx c d e f g h i j k l m n o p q r s t bgy bgz w x y z ab ac ae af ag ah ai aj ak\" dir=\"ltr\">Lesen Sie den ganzen Artikel <\/span><a href=\"http:\/\/businessnewsthisweek.com\/business\/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report\/\" target=\"_blank\" rel=\"noopener\">hier.<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;]<a  itemprop=\"url\" href=\"http:\/\/businessnewsthisweek.com\/business\/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Mehr lesen!<\/a>[vc_empty_space height=&#8220;80&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">\u00dcber Volga Benjamin<b><br \/>\n<\/b><\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;42925&#8243; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h4><strong>Kontakt<\/strong><\/h4>\n<p>[\/vc_column_text]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/volga-benjamin-fernandez\/?originalSubdomain=in' target='_blank'><span class='fa-stack fa-3x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Volga Benjamin Fernandez<br \/>\n<\/strong><\/p>\n<p style=\"text-align: left\">Email:<a href=\"https:\/\/www.eye-square.com\/en\/volga -benjamin\/\" target=\"_blank\" rel=\"noopener\"> benjamin@eye-square.com<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Mit umfangreicher Erfahrung in den Bereichen Marketingkommunikation, Gesch\u00e4ftsentwicklung sowie Projektdurchf\u00fchrung und -koordination ist Volga ein wichtiger Bestandteil des eye square-Teams in Indien. In den letzten f\u00fcnf Jahren war sie an mehreren Initiativen beteiligt, wobei ihr Schwerpunkt auf User Experience, Marken- und K\u00e4uferforschung sowohl im indischen als auch im europ\u00e4ischen Raum lag.<\/p>\n<p style=\"text-align: left\">Bevor sie zu eye square kam, arbeitete Volga als Marketing- und Vertriebsprofi f\u00fcr ein Unternehmen, in dem sie ihre F\u00e4higkeiten in den Bereichen Vertrieb, Betrieb sowie Online- und Offline-Marketingkommunikation ausbaute. Aufgrund dieser Erfahrungen verf\u00fcgt sie \u00fcber ein solides Fundament im Bereich Vertrieb und Marketing.<\/p>\n<p style=\"text-align: left\">Sowohl ein Bachelor of Technology (B.Tech) als auch ein Master of Technology (Mtech) mit Schwerpunkt Informatik geh\u00f6ren zu Volgas Ausbildungshintergrund. Sie verf\u00fcgt \u00fcber einen Master-Abschluss in Betriebswirtschaft (MBA).<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44158&#8243; img_size=&#8220;full&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;http:\/\/businessnewsthisweek.com\/business\/eye-square-highlights-the-importance-of-smartphone-eye-tracking-in-its-latest-report\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text] \u201cThe case study presents us with the opportunity to highlight several benefits of mobile eye-tracking software to brands and how it can enable them to grow without breaching&#8230;<\/p>\n","protected":false},"author":21,"featured_media":44157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7823,204,1],"tags":[],"class_list":["post-44156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7823","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Wie Marken den Einsatz von mobilem eye-tracking nutzen k\u00f6nnen<\/title>\n<meta name=\"description\" content=\"K\u00fcrzlich haben wir zusammen mit Oculid eine Umfrage durchgef\u00fchrt, zu der 100 Teilnehmer aus den USA eingeladen wurden. eye square hat Daten aufgezeichnet, indem es echte InContext Research- und mobile Eye-Tracking-Analysen eingesetzt hat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/der-nutzen-von-smartphone-eye-tracking-fuer-marken\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wie Smartphone-Eye-Tracking-Software Marken n\u00fctzt\" \/>\n<meta property=\"og:description\" content=\"K\u00fcrzlich haben wir zusammen mit Oculid eine Umfrage durchgef\u00fchrt, zu der 100 Teilnehmer aus den USA eingeladen wurden. eye square hat Daten aufgezeichnet, indem es echte InContext Research- und mobile Eye-Tracking-Analysen eingesetzt hat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/der-nutzen-von-smartphone-eye-tracking-fuer-marken\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta 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