{"id":44145,"date":"2023-06-12T16:46:14","date_gmt":"2023-06-12T14:46:14","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=44145"},"modified":"2023-06-19T08:36:32","modified_gmt":"2023-06-19T06:36:32","slug":"incontext-tool-meaningful-attention","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/incontext-tool-meaningful-attention\/","title":{"rendered":"N\u00fctzliche Aufmerksamkeit besser verstehen mit dem „Live in Context“ Tool"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][vc_single_image image=“44148″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/“][vc_empty_space height=“20″][vc_empty_space height=“30″][vc_column_text]<\/p>\n

InContext-Research erm\u00f6glicht es Marken, viel \u00fcber das Verhalten der Nutzer zu lernen und ihre Marketingstrategien zu verbessern<\/h4>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_column_text]<\/p>\n

\u201cInstead of just looking at the amount of time spent on an ad, it\u2019s better to test its effectiveness based on the purchasing power of its target group.\u201d\u00a0<\/span><\/strong><\/p>\n

_Jeff Bander, President US Inc., eye square<\/span><\/p>\n

eye square hat mit \u201eLive in Context\u201c ein einzigartiges Tool auf den Markt gebracht, mit dem Marken die Aufmerksamkeit ihrer Kunden in realen Situationen messen k\u00f6nnen. Anstatt nur selbst erhobene Daten zu verwenden, beobachtet das Tool, wie sich Nutzer in realen Situationen verhalten.<\/p>\n

Das Tool unterst\u00fctzt Marken bei der Bewertung von Produktleistung, Kundeninteraktion, Preisgestaltung, Werbeaktionen, Produktbildergalerien und der Wirksamkeit von A+ Inhalten und erm\u00f6glicht so fundierte Entscheidungen und ROI-Analysen.<\/p>\n

Die Entwicklung hilft Unternehmen, die nichtlineare Natur der Aufmerksamkeit und die entscheidenden Faktoren zu verstehen, um das volle Potenzial digitaler Kampagnen zu erschlie\u00dfen.<\/p>\n

eye square betont, dass eine l\u00e4ngere Betrachtung von Werbung keine Garantie f\u00fcr eine verbesserte Erinnerung oder Wiedererkennung ist und dass die Untersuchung der Faktoren, die die Aufmerksamkeit f\u00fcr das Engagement bestimmen, von entscheidender Bedeutung ist.<\/p>\n

Die Bewertung der Effektivit\u00e4t auf Basis des Kaufverhaltens der Zielgruppe f\u00fchrt zu besseren Ergebnissen. Das Verst\u00e4ndnis von Aufmerksamkeitsnuancen und die Anpassung von Strategien k\u00f6nnen Unternehmen in die Lage versetzen, mit ihrer Zielgruppe in Resonanz zu treten und fundierte Entscheidungen zu treffen.<\/p>\n

Letztendlich tragen diese Erkenntnisse zu einem umfassenden Verst\u00e4ndnis des ROI bei und erm\u00f6glichen die Verfeinerung von Marketingstrategien zur Steigerung der Wirksamkeit.<\/p>\n

Lesen Sie den vollst\u00e4ndigen, englischen Artikel hier<\/a>:<\/p>\n

[\/vc_column_text][vc_empty_space height=“40″]Mehr lesen!<\/a>[vc_empty_space height=“80″][vc_column_text]<\/p>\n

\u00dcber Jeff Bander
\n<\/b><\/h3>\n

[\/vc_column_text][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_single_image image=“31453″ onclick=“custom_link“ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/“][vc_empty_space height=“20″][vc_column_text]<\/p>\n

Kontakt<\/strong><\/h4>\n

[\/vc_column_text]

bander@eye-square.com<\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][vc_column width=“1\/2″][vc_column_text]<\/p>\n

Jeff Ephraim Bander hat seinen Sitz in unserem New Yorker B\u00fcro und ist der Pr\u00e4sident von eye square Inc.<\/p>\n

Jeff (MBA) ist seit 2008 ein Vordenker in der Marktforschungswelt und hat \u00fcber 25 Jahre Erfahrung bei verschiedenen Marktforschungsunternehmen gesammelt. Bevor er zu eye square kam, war er Pr\u00e4sident von Nordamerika bei Sticky, einem Anbieter von Online-Eye-Tracking-Studien.<\/p>\n

Jeff hat schon in AdAge, MediaPost und AdExchanger publiziert und mit gro\u00dfen Namen wie P&G, Unilever und Hershey’s Vortr\u00e4ge gehalten.<\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][vc_single_image image=“44148″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/“][vc_empty_space height=“20″][vc_empty_space height=“30″][vc_column_text] InContext-Research erm\u00f6glicht es Marken, viel \u00fcber das Verhalten der Nutzer zu lernen und ihre Marketingstrategien zu verbessern [\/vc_column_text][vc_empty_space height=“30″][vc_column_text] \u201cInstead of just looking at the amount of time…<\/p>\n","protected":false},"author":21,"featured_media":44291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7823,204,1],"tags":[],"class_list":["post-44145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7823","category-article","category-news"],"yoast_head":"\nInContext Technologie hilft, bedeutungsvolle Aufmerksamkeit zu verstehen<\/title>\n<meta name=\"description\" content=\"Die "Live InContext" Technologie unterst\u00fctzt Marken, bedeutungsvolle Aufmerksamkeit zu messen. 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