{"id":44064,"date":"2023-06-05T16:35:59","date_gmt":"2023-06-05T14:35:59","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=44064"},"modified":"2023-06-05T18:21:25","modified_gmt":"2023-06-05T16:21:25","slug":"instore-marktforschung-eye-square-im-display-magazin-3-2023","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/instore-marktforschung-eye-square-im-display-magazin-3-2023\/","title":{"rendered":"Instore Market Research | eye square im Display Magazin 3\/2023"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44068&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_shadow&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/dwg-online.net\/symposium\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">Die Instore Customer Journey &#8211; Daten als Schl\u00fcssel<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Online-Shops erfassen alle Aktivit\u00e4ten von Nutzer und geben daraufhin personalisierte Produktempfehlungen. Aber welche M\u00f6glichkeiten hat der Instore-Handel, um mehr Einblick in das Verhalten von Kunden zu gewinnen?<\/p>\n<p style=\"text-align: left\">Kundenstr\u00f6me, Laufwege oder die Verweildauer der Shopper k\u00f6nnen mit Analysetools am POS gemessen werden.<\/p>\n<p style=\"text-align: left\">H\u00e4ndler sind so im Stand, das Kundenverhalten besser zu verstehen, k\u00f6nnen ihre Verkaufsfl\u00e4chen optimieren, das Einkaufserlebnis verbessern, und so den Absatz steigern.<\/p>\n<p style=\"text-align: left\">Auch auf der Mikroebene k\u00f6nnen Informationen gesammelt werden: welche Person, welchen Geschlechts und welches Alters hat meinen Markt betreten?<\/p>\n<p style=\"text-align: left\">Je nachdem, welche Ziele ein H\u00e4ndler mit Instore Analytics verfolgt, stehen Unternehmen mittlerweile eine Bandbreite von Techniken zur Verf\u00fcgung.<\/p>\n<p style=\"text-align: left\">Eine weitere M\u00f6glichkeit, um die Verkaufsfl\u00e4che zu optimieren, liefert die eye square Marktforschung. Daf\u00fcr nutzen wir ein neuro-semiotisches Modell in Kombination mit Technik und einer gezielten Auswahl an Fragemethoden.<\/p>\n<p style=\"text-align: left\">Erfahren Sie mehr von <a href=\"https:\/\/www.eye-square.com\/de\/katharina-tannenberger\/\" target=\"_blank\" rel=\"noopener\">Katharina Tanneberger<\/a> im aktuellen E-Paper des Fachmagazins Display!<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;55&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.display.de\/instore-analytics-daten-als-schluessel\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Artikel lesen!<\/a>[vc_empty_space height=&#8220;30&#8243;][vc_empty_space height=&#8220;75&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;44068&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; style=&#8220;vc_box_shadow&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/dwg-online.net\/symposium\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text] Die Instore Customer Journey &#8211; Daten als Schl\u00fcssel [\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Online-Shops erfassen alle Aktivit\u00e4ten von Nutzer und geben daraufhin personalisierte Produktempfehlungen. Aber welche M\u00f6glichkeiten hat&#8230;<\/p>\n","protected":false},"author":21,"featured_media":44071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7823,204,1],"tags":[],"class_list":["post-44064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7823","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Instore Customer Journey verstehen mit eye square Marktforschung<\/title>\n<meta name=\"description\" content=\"Daten sind der Schl\u00fcssel f\u00fcr den Instore-Handel um die Customer Journey zu verstehen. 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