{"id":42607,"date":"2023-01-26T13:30:55","date_gmt":"2023-01-26T11:30:55","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=42607"},"modified":"2023-02-23T12:56:56","modified_gmt":"2023-02-23T10:56:56","slug":"jeff-bander-martech-interview-eye-tracking-ad-measurement","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/jeff-bander-martech-interview-eye-tracking-ad-measurement\/","title":{"rendered":"Eye-Tracking und Ad Measurement | Jeff Bander im Interview bei MarTech"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;42621&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none\">Was sind Vorteile von Eye-Tracking-Software, und wie k\u00f6nnen sie bei der Messung digitaler Werbung genutzt werden?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<p id=\"tw-target-text\" class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><strong><span lang=\"de\">\u201cOverall, the use of data and technology is helping advertisers to understand better and track the effectiveness of their digital ad campaigns and to optimize their ad spending for maximum return on investment. There is attention which must come first and then there is \u201cMeaningful Attention\u201d Does the attention drive interest and the desired behavior?\u201d<\/span><\/strong><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><em><span lang=\"de\">&#8211; Jeff Ephraim Bander (CRO, eye square) <\/span><\/em><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><span lang=\"de\"><a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\" target=\"_blank\" rel=\"noopener\">Jeff Ephraim Bander <\/a>erkl\u00e4rt im Interview bei <a href=\"https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/\" target=\"_blank\" rel=\"noopener\">MarTech Series<\/a> Taktiken zum Messen von Aufmerksamkeit und den Nutzen von Tracking-Technologien, die dabei helfen, die Wirksamkeit von digitalen Anzeigen zu \u00fcberpr\u00fcfen. In der digitalen Werbemessung ist als Technologie dasEye-Tracking von besonderem Nutzen, weil gemessen werden kann, wohin Nutzer zum Beispiel auf einer Webseite schauen und wie lange sie sich dann Inhalte oder Anzeigen ansehen. <\/span><\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\"><span lang=\"de\">Das erleichtert Werbetreibenden, herauszufinden, welche Art von Anzeigen die Aufmerksamkeit von Nutzern am effektivsten wecken kann. F\u00fcr noch pr\u00e4zisere Empfehlungen kann das Verhalten von Nutzern in einer Live-Umgebung beobachtet werden.<br \/>\n<\/span><\/p>\n<p dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\">Im Interview erfahren Sie auch, wie Jeff Bander die Zukunft der B2B-Werbeindustrie einsch\u00e4tzt, welche Entwicklungen er bei der Werbewirksamkeitsmessung sieht, und welche f\u00fchrenden, globalen Marken Eye-Tracking Technologien nutzen, um mit den gewonnenen Daten k\u00fcnftige Kampagnen zu steuern.<\/p>\n<p class=\"tw-data-text tw-ta tw-text-small\" dir=\"ltr\" style=\"text-align: left\" data-placeholder=\"\u00dcbersetzung\">Lesen Sie den vollst\u00e4ndigen Artikel <a href=\"https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/\" target=\"_blank\" rel=\"noopener\">hier<\/a> (in Englischer Sprache).<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;]<a  itemprop=\"url\" href=\"https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-color=\"#ffffff\" class=\"qbutton  default\" style=\"color: #ffffff; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Mehr lesen!<\/a>[vc_empty_space height=&#8220;80&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-transform: none;text-align: left\">About Jeff Bander<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;42608&#8243; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h4><strong>Kontakt<\/strong><\/h4>\n<p>[\/vc_column_text]<span class='q_social_icon_holder circle_social' data-color=#131631 data-hover-background-color=#ffffff data-hover-color=#007fff><a itemprop='url' href='https:\/\/www.linkedin.com\/in\/jeffbander?original_referer=https%3A%2F%2Fwww.google.com%2F' target='_blank'><span class='fa-stack fa-3x' style='background-color: #ffffff;'><i class=\"qode_icon_font_awesome fa fa-linkedin \" style=\"color: #131631;\" ><\/i><\/span><\/a><\/span>[vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>Jeff Bander<\/strong><br \/>\nEmail:<a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\" target=\"_blank\" rel=\"noopener\"> bander@eye-square.com<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\" target=\"_blank\" rel=\"noopener\">Jeff Bander<\/a> ist Chief Revenue Officer bei eye square. Dar\u00fcber hinaus leitet er alle Aktivit\u00e4ten in den USA, einem wichtigen Wachstumsmarkt.<\/p>\n<p style=\"text-align: left\">Er ist seit \u00fcber 20 Jahren im Bereich der Marktforschung t\u00e4tig und hatte f\u00fchrende Positionen bei mehreren innovativen Marktforschungsunternehmen inne, die sich auf die Verwendung von Eye-Tracking-Technologie konzentrierten und damit ein besseres Verst\u00e4ndnis von Kundenbed\u00fcrfnissen und Kundenverhalten erreicht haben.<\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;42621&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/martechseries.com\/mts-insights\/interviews\/martech-interview-with-jeff-bander-chief-revenue-officer-at-eye-square\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;30&#8243;][vc_column_text] Was sind Vorteile von Eye-Tracking-Software, und wie k\u00f6nnen sie bei der Messung digitaler Werbung genutzt werden? [\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text] \u201cOverall, the use of data and technology is helping advertisers&#8230;<\/p>\n","protected":false},"author":21,"featured_media":42608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323,204,1],"tags":[],"class_list":["post-42607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-323","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Jeff Bander \u00fcber Eye-Tracking und Ad Measurement<\/title>\n<meta name=\"description\" content=\"Im aktuellen Interview bei MarTech Series teilt Jeff Bander sein Wissen \u00fcber Eye-Tracking, eine Schl\u00fcsseltechnik f\u00fcr erfolgreiches Messen der Effizienz von digitaler Werbung.\" 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