{"id":40906,"date":"2022-08-04T16:55:06","date_gmt":"2022-08-04T14:55:06","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=40906"},"modified":"2022-09-16T14:57:33","modified_gmt":"2022-09-16T12:57:33","slug":"tiktok-taking-over","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/tiktok-taking-over\/","title":{"rendered":"Advertising Week | TikTok auf dem Vormarsch: Was Vermarkter wissen m\u00fcssen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;40908&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/advertisingweek.com\/with-tiktok-taking-over-heres-what-marketers-need-to-know\/&#8220;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Plattformen, die umfangreiche Videoinhalte anbieten, wie Facebook, YouTube und Instagram, erwiesen sich f\u00fcr Werbetreibende als ideale L\u00f6sung, da Videomaterial nahtlos vor und w\u00e4hrend beliebter Inhalte eingef\u00fcgt werden kann. Ein neuerer Marktteilnehmer gewinnt nun Marktanteile, insbesondere bei den begehrten j\u00fcngeren Zielgruppen. Laut der Prognose von Insider Intelligence f\u00fcr das Jahr 2022 wird TikTok bereits dieses Jahr Snapchat und Twitter \u00fcberholen und das drittgr\u00f6\u00dfte soziale Netzwerk nach Nutzerbasis im Jahr 2022 werden.<\/p>\n<p style=\"text-align: left\">Wird TikTok, das bei Verbrauchern auf der ganzen Welt immer mehr Aufmerksamkeit erregt, die Art von Umsatz bieten, die Werbetreibende von Facebook und Instagram gewohnt sind? Wie k\u00f6nnen Marken die Vorteile dieses neuen Formats nutzen und die Markenbekanntheit bei der Generation Z und den Millennials steigern? Unser CRO <a href=\"https:\/\/www.eye-square.com\/en\/jeff-ephraim-bander\/\">Jeff Bander<\/a> teilt seine Gedanken zu diesem hochrelevanten Thema in der <a href=\"https:\/\/advertisingweek.com\/with-tiktok-taking-over-heres-what-marketers-need-to-know\/\">Advertising Week<\/a>:<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/advertisingweek.com\/with-tiktok-taking-over-heres-what-marketers-need-to-know\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read the article<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; 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werden&#8230;<\/p>\n","protected":false},"author":21,"featured_media":40907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7822,204,1],"tags":[],"class_list":["post-40906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7822","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>TikTok auf dem Vormarsch: Was Vermarkter wissen m\u00fcssen<\/title>\n<meta name=\"description\" content=\"Wird TikTok, das bei Verbrauchern auf der ganzen Welt immer mehr Aufmerksamkeit erregt, die Art von Umsatz bieten, die Werbetreibende von Facebook und Instagram gewohnt sind?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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