{"id":40432,"date":"2022-07-11T16:53:25","date_gmt":"2022-07-11T14:53:25","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=40432"},"modified":"2022-07-11T17:11:11","modified_gmt":"2022-07-11T15:11:11","slug":"medien-und-reader-revenue-gesteigerte-kundenerloese-durch-marktforschung","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/medien-und-reader-revenue-gesteigerte-kundenerloese-durch-marktforschung\/","title":{"rendered":"Reader Revenue | Gesteigerte Kundenerl\u00f6se bei Medien durch Marktforschung"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;40443&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/epaper.print-and-more.net\/de\/profiles\/85515e7fc4ee\/editions\/5d9f23d321c03e93eaed\/pages\/page\/43&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\">Marktforschung f\u00fcr erfolgreiche Planung im Marketing-Mix<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Die Verlagswelt befindet sich im Umbruch. Werbeeinnahmen werden volatiler und Gesch\u00e4ftsmodelle werden neu ausgerichtet. Direkte Kundenerl\u00f6se gewinnen in der Branche zunehmend an Bedeutung. Auf der Suche nach mehr Reader Revenue k\u00f6nnen Verlage auf verschiedene Ma\u00dfnahmen zur\u00fcckgreifen. Wie kann die Marktforschung bei der erfolgreichen Planung des Marketingmix unterst\u00fctzen?<\/p>\n<p style=\"text-align: left\">Erfolgreiche Marken planen mithilfe valider Daten. Hier kann die Marktforschung als professioneller Partner Verlage dabei unterst\u00fctzen, wissenschaftlich fundiertes Datenmaterial zu liefern. Die Forschungsans\u00e4tze der Institute sind dabei von unterschiedlichen, wissenschaftlichen Ans\u00e4tzen gepr\u00e4gt.<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.eye-square.com\/de\/\" target=\"_blank\" rel=\"noopener\">eye square<\/a> forscht erlebnisorientiert und greift in der Medienforschung auf Erkenntnisse aus dem Neuromarketing, der Tiefenpsychologie und der Social Cognition zur\u00fcck. Wir bilden damit die zentralen Ebenen der menschlichen Erfahrung, das Wahrnehmen, F\u00fchlen und Denken, ab.<\/p>\n<p style=\"text-align: left\">Das <a href=\"https:\/\/www.eye-square.com\/de\/systems\/\" target=\"_blank\" rel=\"noopener\">eye square Analysemodell<\/a> spielt seine St\u00e4rken in der Marktforschung zur Werbewirkung aus, da es sich auf die visuellen Eindr\u00fccke von Konsumenten fokussiert. <a href=\"https:\/\/www.eye-square.com\/de\/print-ooh\/\" target=\"_blank\" rel=\"noopener\">Printwerbung<\/a> als Beispiel im Test eines Marketingmix schneidet als Ma\u00dfnahme hervorragend ab. Unser Forschungsansatz eignet sich f\u00fcr alle Arten von Medien: Print, Out of Home, TV und die Aufmerksamkeitsmessung in digitalen Welten und hilft Ihnen dabei, ihre Markenbotschaften erfolgreich zu platzieren.<\/p>\n<p style=\"text-align: left\">Im aktuellen Interview bei Print &amp; more erfahren Sie von <a href=\"https:\/\/www.eye-square.com\/de\/michael-schiessl\/\" target=\"_blank\" rel=\"noopener\">Michael Schie\u00dfl<\/a>, wie sich der Forschungsansatz von eye square von anderen Marktforschern unterscheidet, wo die inhaltlichen Schwerpunkte unserer Forschung liegen und mit welchem Methodenmix wir valide Daten f\u00fcr Medienbranche gewinnen k\u00f6nnen. Au\u00dferdem finden Sie Informationen zu den Gesch\u00e4ftsmodellen von DCORE, Landau Media und PMG Presse-Monitor\/X-CAGO B.V.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/epaper.print-and-more.net\/de\/profiles\/85515e7fc4ee\/editions\/5d9f23d321c03e93eaed\/pages\/page\/43\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">E-Paper lesen<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;40443&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/epaper.print-and-more.net\/de\/profiles\/85515e7fc4ee\/editions\/5d9f23d321c03e93eaed\/pages\/page\/43&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text] Marktforschung f\u00fcr erfolgreiche Planung im Marketing-Mix [\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][vc_column_text] Die Verlagswelt befindet sich im Umbruch. Werbeeinnahmen werden volatiler und Gesch\u00e4ftsmodelle werden neu ausgerichtet. Direkte Kundenerl\u00f6se gewinnen in&#8230;<\/p>\n","protected":false},"author":21,"featured_media":40455,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7822,204,1],"tags":[],"class_list":["post-40432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7822","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marktforschung steigert die Reader Revenue im Verlagswesen<\/title>\n<meta name=\"description\" content=\"Das Marktforschungs-Analysemodell von eye square bietet valide Daten, um in Umbruchszeiten die Reader Revenue bei Verlagen zu steigern.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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