{"id":39663,"date":"2022-05-24T12:24:02","date_gmt":"2022-05-24T10:24:02","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=39663"},"modified":"2022-08-26T09:43:23","modified_gmt":"2022-08-26T07:43:23","slug":"interview-stefan-schoenherr-ueber-brand-research","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/interview-stefan-schoenherr-ueber-brand-research\/","title":{"rendered":"Best of Brand Research Pitch\u2013Stefan Sch\u00f6nherr im Interview"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“20″][vc_single_image image=“39700″ img_size=“full“ alignment=“center“ style=“vc_box_shadow“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/iv-best-of-brand-research-1-setzen“][vc_empty_space height=“20″][vc_empty_space height=“40″][vc_column_text]<\/p>\n

Interview marktforschung.de
\n\u00dcber Markenverst\u00e4ndnis und
\nBrand Research<\/h3>\n

\u00a0<\/strong><\/h4>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_column_text]In aktuellen Interview<\/a> zum Best of Brand Research Day bei marktforschung.de<\/a>. erkl\u00e4rt Stefan Sch\u00f6nherr<\/a>, Vice President Brand & Media Experience bei eye square, wie er eine Marke versteht, definiert und was f\u00fcr ihn eine gelungene Brand Research<\/a> bedeutet.<\/p>\n

Er untersucht die Marke und ihre Kommunikation aus der Perspektive eines Gesamterlebnisses. Mit einem aufeinander abgestimmten Methodenportfolio erfasst eye square die Marke m\u00f6glichst umfassend, denn Markenerlebnisse m\u00fcssen auf allen drei Dimensionen des menschlichen Erlebens gelingen \u2013 visuell, emotional und rational. Mit einer umfangreichen Bandbreite an Forschungsans\u00e4tzen kann Brand Research eine Marke, ihre Kommunikation und Touchpoints<\/a>, auf allen wichtigen Dimensionen der menschlichen Erfahrung abbilden.[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1653666527804{padding-top: 55px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #66b2ff !important;border-radius: 5px !important;}“ side_padding=“30%, 30%“ padding_top=“30%“ padding_bottom=“15%“][vc_column width=“1\/2″][vc_empty_space height=“25″][vc_single_image image=“39804″ img_size=“full“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/marken\/“][vc_empty_space height=“25″][\/vc_column][vc_column width=“1\/2″][vc_empty_space height=“25″][vc_column_text]<\/p>\n

Im zweiten Teil des Interviews zum Best of Brand Research (Tag 1), verr\u00e4t Stefan Sch\u00f6nherr, Vice President Brand & Media, welche Marken er pers\u00f6nlich spannend findet.<\/strong><\/span><\/p>\n

Mit seinen Interviewpartnern analysiert er die aktuellen Trends in der Marktforschung.<\/strong><\/span>[\/vc_column_text][vc_empty_space height=“30″]Interview Teil 2<\/a>[vc_empty_space height=“25″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_column_text]Ein Reaktionszeit-Tool, der BRANDREACT<\/a>, liefert strategische Erkenntnisse. Die Marke, das Wettbewerbsumfeld, Zielgruppen und Kommunikationsmittel werden in einem gemeinsamen Markenraum angesiedelt, um den Status quo, Potenziale und Herausforderungen abzubilden.<\/p>\n

Noch\u00a0 mehr \u00fcber Brand Research und die Forschungsans\u00e4tze von aimpower<\/a>, SKOPOS RESEARCH<\/a> und Brandwatch<\/a> lesen Sie im Interview<\/a> direkt bei marktforschung.de<\/a>.[\/vc_column_text][vc_empty_space height=“30″]Interview Teil 1<\/a>[vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““ css=“.vc_custom_1653471666402{padding-top: 55px !important;padding-right: 35px !important;padding-bottom: 35px !important;padding-left: 35px !important;background-color: #f1f1f9 !important;border-radius: 5px !important;}“ side_padding=“30%, 30%“ padding_top=“30%“ padding_bottom=“15%“][vc_column][vc_column_text]<\/p>\n

F\u00fcr eine virtuelle, kostenlose Teilnahme<\/a> an dem Pitch f\u00fcr Brand Research mit Stefan Sch\u00f6nherr, k\u00f6nnen Sie sich bei marktforschung.de anmelden.<\/span><\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][vc_column_text]<\/p>\n

01.06.2022 um 11.00 Uhr<\/strong><\/p>\n

Best of Brand Research – Tag 1<\/strong><\/span>
\nPitch mit aimpower, Brandwatch, eye square und SKOPOS RESEARCH<\/p>\n

[\/vc_column_text][vc_empty_space height=“30″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ css=“.vc_custom_1653471680371{background-color: #f1f1f9 !important;border-radius: 5px !important;}“ z_index=““][vc_column width=“1\/3″][\/vc_column][vc_column width=“1\/3″]Hier Anmelden<\/a>[vc_empty_space height=“30″ css=“.vc_custom_1653388485281{background-color: #f1f1f9 !important;}“][\/vc_column][vc_column width=“1\/3″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“20″][vc_single_image image=“39700″ img_size=“full“ alignment=“center“ style=“vc_box_shadow“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/iv-best-of-brand-research-1-setzen“][vc_empty_space height=“20″][vc_empty_space height=“40″][vc_column_text] Interview marktforschung.de \u00dcber Markenverst\u00e4ndnis und Brand Research \u00a0 [\/vc_column_text][vc_empty_space height=“30″][vc_column_text]In aktuellen Interview zum Best of Brand Research Day bei marktforschung.de. erkl\u00e4rt Stefan Sch\u00f6nherr, Vice President…<\/p>\n","protected":false},"author":21,"featured_media":39701,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7822,204,1],"tags":[],"class_list":["post-39663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7822","category-article","category-news"],"yoast_head":"\nInterview Stefan Schoenherr zu Markenidentit\u00e4t und Brand Research<\/title>\n<meta name=\"description\" content=\"Stefan Sch\u00f6nherr zusammen mit Aimpower, Brandwatch und SKOPOS RESEARCH im Interview bei marktforschung.de zu Markenbild und Brand Research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/interview-stefan-schoenherr-ueber-brand-research\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" 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