{"id":39115,"date":"2022-04-20T17:30:37","date_gmt":"2022-04-20T15:30:37","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=39115"},"modified":"2022-06-23T10:03:43","modified_gmt":"2022-06-23T08:03:43","slug":"eyesquare-frameplay-adexchanger","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eyesquare-frameplay-adexchanger\/","title":{"rendered":"AdExchanger-Artikel | Die Zusammenarbeit von eye square und dem Netzwerk Frameplay"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;39117&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.adexchanger.com\/gaming\/how-franks-redhot-gets-slam-dunk-viewability-measurement-for-in-game-ads\/?oly_enc_id=0573F6172845E4U&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><strong>eye square und Lumen kooperieren bei der Validierung von Frameplays neuer Methode zum Messen von In-Game-Werbung<\/strong><\/h3>\n<h4><strong>\u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><strong>\u201cWith the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important.\u201d<\/strong><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;15&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.adexchanger.com\/author\/avargas\/\">Anthony Vargas<\/a>, AdExchanger<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">AdExchanger hat k\u00fcrzlich einen Blick auf die Wirksamkeit von <a href=\"https:\/\/www.eye-square.com\/de\/kampagnentest\/\" target=\"_blank\" rel=\"noopener\">Werbeplatzierungen<\/a> im Handyspiel Basketball Battle geworfen. Die in der Untersuchung von Frameplays \u201eIntrinsic Time-In-View\u201c gesammelten Metriken wurden mit der <a href=\"https:\/\/www.eye-square.com\/de\/eye-tracking\/\" target=\"_blank\" rel=\"noopener\">Eye-Tracking<\/a> Software von eye square validiert.<\/p>\n<p style=\"text-align: left\">Die neue Messmethode f\u00fcr den Effekt von In-Game Advertising basiert auf der in der Branche f\u00fchrenden Viewability-Funktion von Frameplay. Ihre Wirksamkeit wurde von Lumen und eye square durch Studien doppelt validiert.<\/p>\n<p style=\"text-align: left\">Dabei sind wir zu dem Schluss gekommen, dass die kritisch getestete &#8222;Intrinsic Time-in-View&#8220;-Methode dem tats\u00e4chlichen Wert, den die Eye-Tracking-Messmethoden von eye square liefern, sehr nahe kommen. Die eye square Gaming Research sieht in der innovativen Ad-Framework-Technologie von Frameplay ein gro\u00dfes Potenzial, dem Bed\u00fcrfnis nach validen Informationen in der Werbeindustrie, bei Unternehmen und der Gaming-Industrie, gerecht zu werden.<\/p>\n<p style=\"text-align: left\">Detailliertere Ergebnisse, wie der Vergleich von In-Game-Werbung mit Social-Media-Werbung in Zahlen, finden Sie in diesem Artikel, den Sie kostenlos bei AdExchanger lesen k\u00f6nnen.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.adexchanger.com\/gaming\/how-franks-redhot-gets-slam-dunk-viewability-measurement-for-in-game-ads\/?oly_enc_id=0573F6172845E4U\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Artikel in Englisch<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;39117&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.adexchanger.com\/gaming\/how-franks-redhot-gets-slam-dunk-viewability-measurement-for-in-game-ads\/?oly_enc_id=0573F6172845E4U&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text] eye square und Lumen kooperieren bei der Validierung von Frameplays neuer Methode zum Messen von In-Game-Werbung \u00a0 [\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text] \u201cWith the in-game ad market heating up,&#8230;<\/p>\n","protected":false},"author":21,"featured_media":39116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7822,204,1],"tags":[],"class_list":["post-39115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7822","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Neue Messmethoden f\u00fcr die Wirksamkeit von In-Game Werbung<\/title>\n<meta name=\"description\" content=\"Frameplay, ein weltweit f\u00fchrender Anbieter von Intrinsic In-Game Advertising, hat seine erste marktreife Messmethode f\u00fcr Werbewirksamkeit von In-Game Ads, die &quot;Intrinsic Time-in-View&quot;-Methode entwickelt. In Eye-Tracking-Studien wurde diese Methode von Lumen und eye square doppelt validiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/eyesquare-frameplay-adexchanger\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdExchanger-Artikel | Die Zusammenarbeit von eye square und dem Netzwerk Frameplay\" \/>\n<meta property=\"og:description\" content=\"Frameplay, ein weltweit f\u00fchrender Anbieter von Intrinsic In-Game Advertising, hat seine erste marktreife Messmethode f\u00fcr Werbewirksamkeit von In-Game Ads, die &quot;Intrinsic Time-in-View&quot;-Methode entwickelt. In Eye-Tracking-Studien wurde diese Methode von Lumen und eye square doppelt validiert.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/eyesquare-frameplay-adexchanger\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-20T15:30:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-23T08:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/04\/AdexchangerThumbnail-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"401\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eyesquare-frameplay-adexchanger\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eyesquare-frameplay-adexchanger\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"AdExchanger-Artikel | Die Zusammenarbeit von eye square und dem Netzwerk Frameplay\",\"datePublished\":\"2022-04-20T15:30:37+00:00\",\"dateModified\":\"2022-06-23T08:03:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eyesquare-frameplay-adexchanger\\\/\"},\"wordCount\":377,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eyesquare-frameplay-adexchanger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/04\\\/AdexchangerThumbnail-1.png\",\"articleSection\":[\"2022\",\"Article\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eyesquare-frameplay-adexchanger\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eyesquare-frameplay-adexchanger\\\/\",\"name\":\"Neue Messmethoden f\u00fcr die Wirksamkeit von In-Game Werbung\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eyesquare-frameplay-adexchanger\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/eyesquare-frameplay-adexchanger\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/04\\\/AdexchangerThumbnail-1.png\",\"datePublished\":\"2022-04-20T15:30:37+00:00\",\"dateModified\":\"2022-06-23T08:03:43+00:00\",\"description\":\"Frameplay, ein weltweit f\u00fchrender Anbieter von Intrinsic In-Game Advertising, hat seine erste marktreife Messmethode f\u00fcr Werbewirksamkeit von In-Game Ads, die \\\"Intrinsic Time-in-View\\\"-Methode entwickelt. 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