{"id":39043,"date":"2022-04-13T19:39:31","date_gmt":"2022-04-13T17:39:31","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=39043"},"modified":"2022-04-30T01:06:45","modified_gmt":"2022-04-29T23:06:45","slug":"interview-zur-woche-der-marktforschung-2022","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/interview-zur-woche-der-marktforschung-2022\/","title":{"rendered":"Interview zur Woche der Marktforschung 2022"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;39048&#8243; img_size=&#8220;1200&#215;628&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/neues-von-der-wdm\/einzelansicht\/top-trends-agilitaet-online-und-kuenstliche-intelligenz\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\">WdM-Interview zu Themen und Trends der aktuellen Marktforschung<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_column_text]<\/p>\n<h5 style=\"text-transform: none;text-align: left\">Spannende Zukunftsthemen und Research in der post-pandemischen \u00c4ra des \u201eNew Normal\u201c<\/h5>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Welche Themen besch\u00e4ftigt gegenw\u00e4rtig die Marktforschungsbranche und wie sieht die \u201eNeue Normalit\u00e4t\u201c aus, nach einer Pandemie, die sich langsam dem Ende n\u00e4hert?<\/p>\n<p style=\"text-align: left\">Zur <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/event-kalender-und-anmeldung\/\" target=\"_blank\" rel=\"noopener\">Woche der Marktforschung<\/a> befragt marktforschung.de Robert Wucher, CEO der <a href=\"https:\/\/www.gfk.com\/home\" target=\"_blank\" rel=\"noopener\">GfK<\/a>, <a href=\"https:\/\/www.eye-square.com\/de\/dr-matthias-rothensee\/\" target=\"_blank\" rel=\"noopener\">Dr. Matthias Rothensee<\/a>, Director Research bei eye square und <a href=\"https:\/\/www.eye-square.com\/de\/carina-de-lopez\/\" target=\"_blank\" rel=\"noopener\">Carina de L\u00f3pez<\/a>, Unit Lead UX bei eye square, zur aktuellen Lage der Branche.<\/p>\n<p style=\"text-align: left\">Mehr Agilit\u00e4t, Online und K\u00fcnstliche Intelligenz, das sind die Trends, die aktuell die Marktforschung besch\u00e4ftigen.<\/p>\n<p style=\"text-align: left\">Die Frage nach der Einsch\u00e4tzung des Trends zum digitalen Event, der sich besonders w\u00e4hrend der Pandemie zu einem Hype und einer praktikablen L\u00f6sung f\u00fcr Wissenstransfer und Branchentreffen entwickelte, beantwortet Interviewpartner GfK CEO Robert Wucher so: auch im \u201eNew Normal\u201c werden vermehrt Online-Treffen stattfinden.<\/p>\n<p style=\"text-align: left\">Matthias Rothensee best\u00e4tigt diesen Shift auch f\u00fcr die <a href=\"https:\/\/www.eye-square.com\/de\/qualitative-methoden\/\" target=\"_blank\" rel=\"noopener\">qualitative Forschung<\/a>. Der Trend zur Online-Forschung und Videokonferenz hat sich seit dem Beginn der Pandemie bei Kunden und Mitarbeitern verst\u00e4rkt und geht unvermindert weiter. Daf\u00fcr wurde von eye square die kundenfreundliche Ethnografie-App <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/event-kalender-und-anmeldung\/#modal568821\" target=\"_blank\" rel=\"noopener\">SPARK<\/a> entwickelt, die es m\u00f6glich macht, schnell und online behavioural zu forschen.<\/p>\n<p style=\"text-align: left\">Robert Wucher best\u00e4tigt einen vermehrten Aufbau von Kunden-Plattformen als \u201eSoftware as a Service\u201c (SaaS). Carina de L\u00f3pez betont das schnelllebige Tempo f\u00fcr Kunden bei der Entwicklung von digitalen Produkten oder der digitalen Kommunikation. Sie sieht agile Marktforschung als einen vielversprechenden Trend der Zukunft.<\/p>\n<p style=\"text-align: left\">Ein langfristiges Thema der Branche wird auch der Einfluss von K\u00fcnstlicher Intelligenz auf das Leben von Konsumenten sein und die Bedeutung dieser Entwicklung f\u00fcr Studien und Forschung.<\/p>\n<p style=\"text-align: left\">Weitere Ausblicke von Robert Wucher\/GfK und unserem eye square Team finden Sie im vollst\u00e4ndigen Interview \u201eTop Trends: Agilit\u00e4t, Online und K\u00fcnstliche Intelligenz\u201c bei <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/neues-von-der-wdm\/einzelansicht\/top-trends-agilitaet-online-und-kuenstliche-intelligenz\/\" target=\"_blank\" rel=\"noopener\">marktforschung.de.<\/a><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/neues-von-der-wdm\/einzelansicht\/top-trends-agilitaet-online-und-kuenstliche-intelligenz\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Zum Interview<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;39048&#8243; img_size=&#8220;1200&#215;628&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/woche-der-marktforschung\/neues-von-der-wdm\/einzelansicht\/top-trends-agilitaet-online-und-kuenstliche-intelligenz\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text] WdM-Interview zu Themen und Trends der aktuellen Marktforschung [\/vc_column_text][vc_empty_space height=&#8220;25&#8243;][vc_column_text] Spannende Zukunftsthemen und Research in der post-pandemischen \u00c4ra des \u201eNew Normal\u201c [\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Welche Themen besch\u00e4ftigt&#8230;<\/p>\n","protected":false},"author":21,"featured_media":39355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7822,204,1],"tags":[],"class_list":["post-39043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7822","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>WdM 2022 Interview eye square und Zukunftstrends in der Marktforschung<\/title>\n<meta name=\"description\" content=\"Die Welt der Marktforschung befindet sich im Wandel. 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