{"id":38513,"date":"2022-04-01T11:34:42","date_gmt":"2022-04-01T09:34:42","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=38513"},"modified":"2022-04-01T11:34:42","modified_gmt":"2022-04-01T09:34:42","slug":"eyesquare-colgate-marketingdive","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eyesquare-colgate-marketingdive\/","title":{"rendered":"eye square and Colgate in MarketingDive"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;38515&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marketingdive.com\/news\/colgate-eye-square-mobile-ads-shopping\/621285\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\"><strong>eye square and Colgate in MarketingDive<\/strong><\/h3>\n<h4><strong>\u00a0<\/strong><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Welche mobilen Anzeigen sind am effektivsten, um Kunden zu ermutigen, eine Zahnb\u00fcrste in den Einkaufswagen zu legen? Zur Markteinf\u00fchrung der Keep Handzahnb\u00fcrste nutzte Colgate-Palmolive das neue Ad-to-Cart-Tool der eye square f\u00fcr Echtzeit-Anzeigentests, um genau das herauszufinden.<\/p>\n<p style=\"text-align: left\">Das Tool zeigt Anzeigen auf Amazon, Facebook, Instagram und YouTube an und fordert die Nutzer auf, einen Kauf in der Kategorie der Anzeige zu simulieren, die sie gesehen haben. Auf der Grundlage der eye square Insights und der Analyse der Konsumentenreaktionen konnte das Unternehmen Messaging, Kreativit\u00e4t und Ausgaben entsprechend anpassen.<\/p>\n<p style=\"text-align: left\">Die Partnerschaft mit Colgate liefert eine repr\u00e4sentative Fallstudie des neuen eye square-Tools, das die expliziten und impliziten Reaktionen eines Nutzers mit seinen unmittelbaren Wahrnehmungen verkn\u00fcpft und wertvolle Verhaltensdaten f\u00fcr die Kampagnenplanung liefert.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.marketingdive.com\/news\/colgate-eye-square-mobile-ads-shopping\/621285\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Lesen Sie den Artikel!<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;38515&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marketingdive.com\/news\/colgate-eye-square-mobile-ads-shopping\/621285\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text] eye square and Colgate in MarketingDive \u00a0 [\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Welche mobilen Anzeigen sind am effektivsten, um Kunden zu ermutigen, eine Zahnb\u00fcrste in den Einkaufswagen zu legen?&#8230;<\/p>\n","protected":false},"author":111,"featured_media":38516,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7822,204,1],"tags":[],"class_list":["post-38513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7822","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square and Colgate in MarketingDive<\/title>\n<meta name=\"description\" content=\"Zur Markteinf\u00fchrung der Keep Handzahnb\u00fcrste nutzte Colgate-Palmolive das neue Ad-to-Cart-Tool der eye square f\u00fcr Echtzeit-Anzeigentests.\" \/>\n<meta name=\"robots\" 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