{"id":38171,"date":"2022-03-11T15:04:27","date_gmt":"2022-03-11T13:04:27","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=38171"},"modified":"2022-05-23T15:47:44","modified_gmt":"2022-05-23T13:47:44","slug":"dossier-von-dr-julia-nitschke-bei-marktforschung-de-wie-entwickelt-sich-qualitative-ux-research","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/dossier-von-dr-julia-nitschke-bei-marktforschung-de-wie-entwickelt-sich-qualitative-ux-research\/","title":{"rendered":"Dossier von Dr. Julia Nitschke  Die Zukunft qualitativer UX Research"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;38211&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/qual360.com\/healthy-and-happy-how-mental-health-apps-benefit-from-ux-research\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text]<\/p>\n<h3 style=\"text-align: left\">\u201eQuo vadis\u201c, qualitativer UX Research?<\/h3>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">UX-Tests finden in der Regel vor Ort und mit direkter Beobachtung statt. Qualitative UX Tests mit Verhaltensbeobachtung und Interview sind nach wie vor das am st\u00e4rksten nachgefragte und effizienteste Mittel zum Testen bei eye square.<\/p>\n<p style=\"text-align: left\">Mit Beginn der Pandemie im Jahr 2020 entwickelte sich die M\u00f6glichkeit von qualitativer <a href=\"https:\/\/www.eye-square.com\/de\/user-experience-research\/\" target=\"_blank\" rel=\"noopener\">UX Research<\/a> als Home-Use-Studie von einer Fallbackl\u00f6sung zu einem bei unseren Kunden neuen, gefragten Trend. Mittlerweile stehen Nutzertests, die Remote und mit Screensharing durchgef\u00fchrt werden, im Vordergrund. Willkommen in 2 Welten!<\/p>\n<p style=\"text-align: left\">Aufgefallen ist uns auch eine weitere Entwicklung: Bei einem Gro\u00dfteil von Auftraggebern steht bei der Produktentwicklung und Arbeitsweise schnelles und agiles Arbeiten immer mehr im Vordergrund. Der Umfang und die Fragestellungen in der UX Research haben sich stark ver\u00e4ndert.<\/p>\n<p style=\"text-align: left\">Und zuletzt wagen wir einen Ausblick auf die in der User Research genutzten Technologien, wie das <a href=\"https:\/\/www.eye-square.com\/de\/eye-tracking\/\" target=\"_blank\" rel=\"noopener\">Eye-Tracking<\/a> als Pr\u00e4zisionsinstrument bei remote durchgef\u00fchrten UX-Studien und neue, digitale Entwicklungen in Bereich der <a href=\"https:\/\/www.eye-square.com\/de\/emotionsanalyse\/\" target=\"_blank\" rel=\"noopener\">Emotionsmessung<\/a>. Hier kann der Einsatz von KI zum Beispiel dabei helfen, Insights durch die Auswertung sekund\u00e4rer Daten von Teilnehmern zu gewinnen.<\/p>\n<p style=\"text-align: left\"><a href=\"https:\/\/www.eye-square.com\/de\/dr-julia-nitschke\/\" target=\"_blank\" rel=\"noopener\">Dr. Julia Nitschke<\/a> geht in dem aktuellen Dossier bei marktforschung.de diesen Trends nach und gewichtet, wie diese die Zukunft der qualitativen UX Research beeinflussen. Wo wird getestet und wie? Und welche Technologien und digitalen Entwicklungen unterst\u00fctzen in der UX Research?<\/p>\n<p style=\"text-align: left\">Lesen Sie bei <a href=\"https:\/\/www.marktforschung.de\/dossiers\/themendossiers\/die-zukunft-qualitativer-marktforschung\/einzelansicht\/quo-vadis-qualitativer-ux-research\/\" target=\"_blank\" rel=\"noopener\">marktforschung.de<\/a> das gesamte Dossier.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.marktforschung.de\/dossiers\/themendossiers\/die-zukunft-qualitativer-marktforschung\/einzelansicht\/quo-vadis-qualitativer-ux-research\/\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Zum Dossier!<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;38211&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/qual360.com\/healthy-and-happy-how-mental-health-apps-benefit-from-ux-research\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;40&#8243;][vc_column_text] \u201eQuo vadis\u201c, qualitativer UX Research? [\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text] UX-Tests finden in der Regel vor Ort und mit direkter Beobachtung statt. Qualitative UX Tests mit Verhaltensbeobachtung und Interview&#8230;<\/p>\n","protected":false},"author":21,"featured_media":38212,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7822,204,1],"tags":[],"class_list":["post-38171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7822","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quo vadis Qualitative UX Research-wohin geht der Weg in der Zukunft?<\/title>\n<meta name=\"description\" content=\"Die Welt der Qualitativen UX Research befindet sich im Wandel. 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