{"id":37998,"date":"2022-02-22T13:01:25","date_gmt":"2022-02-22T11:01:25","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=37998"},"modified":"2022-02-22T13:01:25","modified_gmt":"2022-02-22T11:01:25","slug":"die-zukunft-der-werbewirkung","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/die-zukunft-der-werbewirkung\/","title":{"rendered":"Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;38000&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/advertisingweek.com\/the-future-of-ad-effectiveness-in-a-post-nielsen-world\/&#8220;][vc_empty_space][vc_column_text]<\/p>\n<p style=\"text-align: left\">Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt erfordert innovative Messinstrumente. Der Verlust der Akkreditierung von Nielsen war ein Schock, aber der Moment selbst war das Ergebnis jahrelanger Ver\u00e4nderungen und Spannungen in der Unterhaltungs- und Werbebranche.<\/p>\n<p style=\"text-align: left\">Im Jahr 2021 wird die Customer Journey noch k\u00fcrzer, da die Unternehmen den &#8222;Social Commerce&#8220; &#8211; die Kombination aus sozialen Medien und eCommerce &#8211; f\u00fcr sich entdeckt haben. Mit Social Commerce k\u00f6nnen Unternehmen ihre Kunden vom Moment der Inspiration bis zum abgeschlossenen Kauf mit nur einem einzigen Fingertipp auf einem mobilen Ger\u00e4t f\u00fchren.<\/p>\n<p style=\"text-align: left\">Laut eMarketer werden bis 2023 mehr als 101,1 Millionen Menschen Social-Commerce-Nutzer sein. Da die Customer Journey k\u00fcrzer ist als je zuvor, m\u00fcssen Vermarkter einen anderen Ansatz zur Messung der Werbewirkung w\u00e4hlen.<\/p>\n<p style=\"text-align: left\">Eine Post-Nielsen-Messl\u00f6sung muss die vielen Kan\u00e4le ber\u00fccksichtigen, die Vermarkter heute nutzen, um mit potenziellen Kunden zu kommunizieren. Zu diesen Kan\u00e4len geh\u00f6ren nicht nur digitale Videos, sondern auch soziale Medien und eCommerce-Plattformen. Mithilfe von In-Context-Messinstrumenten k\u00f6nnen Vermarkter eine klare, eindeutige Bewertung der Wirksamkeit einer Anzeige vornehmen.<\/p>\n<p style=\"text-align: left\">Lesen Sie den neuesten Artikel unseres CRO US Jeff Ephraim Bander in der <a href=\"https:\/\/advertisingweek.com\/the-future-of-ad-effectiveness-in-a-post-nielsen-world\/\">Advertising Week<\/a>:<\/p>\n<p>[\/vc_column_text][vc_empty_space]<a  itemprop=\"url\" href=\"https:\/\/advertisingweek.com\/the-future-of-ad-effectiveness-in-a-post-nielsen-world\/\" target=\"_self\" data-hover-background-color=\"#161330\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 600; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Read the article<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;38000&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/advertisingweek.com\/the-future-of-ad-effectiveness-in-a-post-nielsen-world\/&#8220;][vc_empty_space][vc_column_text] Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt erfordert innovative Messinstrumente. Der Verlust der Akkreditierung von Nielsen war ein Schock, aber der Moment selbst war das Ergebnis jahrelanger Ver\u00e4nderungen und Spannungen in&#8230;<\/p>\n","protected":false},"author":21,"featured_media":37999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,204,1],"tags":[],"class_list":["post-37998","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/die-zukunft-der-werbewirkung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt\" \/>\n<meta property=\"og:description\" content=\"[vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;38000&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/advertisingweek.com\/the-future-of-ad-effectiveness-in-a-post-nielsen-world\/&#8220;][vc_empty_space][vc_column_text] Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt erfordert innovative Messinstrumente. Der Verlust der Akkreditierung von Nielsen war ein Schock, aber der Moment selbst war das Ergebnis jahrelanger Ver\u00e4nderungen und Spannungen in...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/die-zukunft-der-werbewirkung\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-22T11:01:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2022\/02\/nielsen2-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"539\" \/>\n\t<meta property=\"og:image:height\" content=\"538\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt\",\"datePublished\":\"2022-02-22T11:01:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/\"},\"wordCount\":314,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/02\\\/nielsen2-1.png\",\"articleSection\":[\"2021\",\"Article\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/\",\"name\":\"Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/02\\\/nielsen2-1.png\",\"datePublished\":\"2022-02-22T11:01:25+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/02\\\/nielsen2-1.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2022\\\/02\\\/nielsen2-1.png\",\"width\":539,\"height\":538},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/die-zukunft-der-werbewirkung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Die Zukunft der Werbewirkung in einer Post-Nielsen-Welt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - 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