{"id":37389,"date":"2021-10-28T12:50:03","date_gmt":"2021-10-28T10:50:03","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=37389"},"modified":"2021-11-22T14:33:35","modified_gmt":"2021-11-22T12:33:35","slug":"value-purpose-und-schoenheit","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/value-purpose-und-schoenheit\/","title":{"rendered":"Michael Schie\u00dfl \u00fcber sch\u00f6ne, wahre und gute Beziehungen in UX und eCommerce"},"content":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_single_image image=“37431″ img_size=“large“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][vc_empty_space height=“50″][vc_column_text]<\/p>\n

Das Webinar<\/h3>\n

[\/vc_column_text][vc_empty_space height=“20″][vc_column_text]<\/p>\n

Der erste Eindruck z\u00e4hlt, auch bei digitalen Kundenbeziehungen. Michael Schie\u00dfl<\/a> sieht die ersten, kurzen Momente in der Wahrnehmung eines Produkts oder einer Marke als Chance f\u00fcr einen gelingenden Beziehungsaufbau. Die Wahrnehmung sch\u00f6ner Momente kann dabei zu einem Ausgangspunkt f\u00fcr erfolgreiche Beziehungen in einer digitalen Welt werden.<\/p>\n

In seinem Webseminar erl\u00e4utert er, wie sich Value, Purpose und Sch\u00f6nheit in UX und eCommerce verbinden lassen, um dann erfolgreich dauerhafte Verbindungen zwischen Kunden und Marken aufzubauen.<\/p>\n

\u201eSch\u00f6n, wahr und gut\u201c<\/strong>
\nWahrnehmung in UX und eCommerce als Beginn der digitalen Beziehung erfahren.<\/strong><\/p>\n

[\/vc_column_text][vc_empty_space height=“30″]Zur Web-Seminar Aufzeichnung<\/a>[vc_empty_space height=“30″][vc_column_text]<\/p>\n

News<\/a><\/p>\n

[\/vc_column_text][vc_empty_space height=“20″][vc_column_text]<\/p>\n

Michael Schie\u00dfl im Interview<\/h3>\n

[\/vc_column_text][vc_empty_space height=“20″][vc_column_text]Michael Schie\u00dfl geht in seinem Interview n\u00e4her auf die Herausforderung ein, in einer Atmosph\u00e4re von Kurzlebigkeit und kurzer Aufmerksamkeit, eine gelungene, digitale Verbindung zwischen Kunden und Marken aufzubauen. \u201eSch\u00f6n, wahr und gut: So sollte der Anfang einer Beziehung von Marke zu Mensch sein\u201c, meint er.<\/p>\n

F\u00fcr die Wahrnehmung von Kommunikation sollten wir nicht vergessen, dass es von zentraler Bedeutung ist, ob und wie eine Botschaft vom Empf\u00e4nger verarbeitet wird. Michael Schie\u00dfl sieht die Bedeutung von Sch\u00f6nheit als Motiv f\u00fcr Betrachtungsintensit\u00e4t als unterbewertet.<\/p>\n

Das vollst\u00e4ndige Interview finden Sie hier:<\/strong>[\/vc_column_text][vc_empty_space height=“30px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/3″][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][vc_column width=“1\/3″]Zum Interview<\/a>[vc_empty_space height=“20px“][\/vc_column][vc_column width=“1\/3″][vc_empty_space height=“20px“][vc_empty_space height=“20px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30px“][vc_column_text]Der eye square Media Attention Benchmark<\/a> belegt: gute Kreationen haben trotz immer k\u00fcrzer werdender Aufmerksamkeitsfenster immer noch einen bleibenden Effekt im Ged\u00e4chtnis des Empf\u00e4ngers. Die Aufmerksamkeit des Nutzers sollte als Geschenk verstanden werden und der Moment ein sch\u00f6nes Erlebnis sein.<\/p>\n

Mit einem schnellen und effizienten Vergleich, dem UX Online Benchmarking<\/a>, k\u00f6nnen Sie den eigenen Markenauftritt mit ihrem Umfeld vergleichen.<\/p>\n

Digitales Kaufverhalten durch Insights<\/a> besser zu verstehen hilft beim Aufbau gelungener Kundenbeziehungen und zeigt, wie Sie im richtigen Moment die Weichen f\u00fcr eine wahre und gute Wahrnehmung Ihrer Produkte und der Marke stellen.[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_column][\/vc_column][vc_column][\/vc_column][vc_column][\/vc_column][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_empty_space height=“30″][vc_single_image image=“37431″ img_size=“large“ alignment=“center“ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““][vc_empty_space height=“50″][vc_column_text] Das Webinar [\/vc_column_text][vc_empty_space height=“20″][vc_column_text] Der erste Eindruck z\u00e4hlt, auch bei digitalen Kundenbeziehungen. Michael Schie\u00dfl sieht die ersten, kurzen Momente in der Wahrnehmung eines Produkts oder einer Marke als…<\/p>\n","protected":false},"author":21,"featured_media":37434,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,203,1],"tags":[],"class_list":["post-37389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-conference","category-news"],"yoast_head":"\nWeb-seminar: Sch\u00f6n, wahr, gut<\/title>\n<meta name=\"description\" content=\"In seinem Webinar stellt der Psychologe Michael Schie\u00dfl\u00a0 den Zusammenhang zwischen vorherrschenden Zeitfenstern und ikonischen, impliziten Mustern her.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/value-purpose-und-schoenheit\/\" \/>\n<meta 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