{"id":37255,"date":"2021-10-11T17:27:50","date_gmt":"2021-10-11T15:27:50","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=37255"},"modified":"2021-10-11T17:27:50","modified_gmt":"2021-10-11T15:27:50","slug":"im-osten-geht-die-sonne-auf","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/im-osten-geht-die-sonne-auf\/","title":{"rendered":"„Im Osten geht die Sonne auf“ planung&analyse"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_single_image image=“37256″ img_size=“650×400″ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/planunganalyse-insights-21-im-osten-geht-die-sonne-auf-193925″][vc_empty_space height=“20″][vc_empty_space height=“20″][vc_column_text]Wie unterschiedet sich die Mediennutzung in Asien \u2013 insbesondere S\u00fcdkorea – , Europa und den USA? Und was sagt uns das \u00fcber die interkulturelle Produkt- und Mediennutzung im Allgemeinen? Carina de L\u00f3pez ist Leiterin der User Experience Unit bei eye square und seit 2012 Partnerin des Unternehmens. Die Diplom-Soziologin ist Expertin f\u00fcr interkulturelle User-Experience-Forschung. Ihr Vortrag hei\u00dft: It\u2019s all about culture.<\/p>\n

In den eye square Untersuchungen zeigte sich, dass asiatische M\u00e4rkte voller Innovators und Early Adopters sind und das t\u00e4gliche Leben viel st\u00e4rker digitalisiert ist. Koreaner streben etwa nach Stimulation, Innovation und Status, wenn es um die Bed\u00fcrfnisse an mobile Ger\u00e4te geht, w\u00e4hrend sich die Deutschen hier eher sicher f\u00fchlen wollen.[\/vc_column_text][vc_empty_space height=“20″]planung&analyse Bericht lesen<\/a>[vc_empty_space height=“10″][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_single_image image=“37256″ img_size=“650×400″ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/planunganalyse-insights-21-im-osten-geht-die-sonne-auf-193925″][vc_empty_space height=“20″][vc_empty_space height=“20″][vc_column_text]Wie unterschiedet sich die Mediennutzung in Asien \u2013 insbesondere S\u00fcdkorea – , Europa und den USA? Und was sagt uns das \u00fcber die…<\/p>\n","protected":false},"author":21,"featured_media":37257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,203,1],"tags":[],"class_list":["post-37255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-conference","category-news"],"yoast_head":"\nIm Osten geht die Sonne auf | Vortrag auf der planung&analyse insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/im-osten-geht-die-sonne-auf\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Im Osten geht die Sonne auf" planung&analyse\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_single_image image=“37256″ img_size=“650×400″ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/www.horizont.net\/planung-analyse\/nachrichten\/planunganalyse-insights-21-im-osten-geht-die-sonne-auf-193925″][vc_empty_space height=“20″][vc_empty_space height=“20″][vc_column_text]Wie unterschiedet sich die Mediennutzung in Asien \u2013 insbesondere S\u00fcdkorea – , Europa und den USA? 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