{"id":37238,"date":"2021-10-06T17:18:50","date_gmt":"2021-10-06T15:18:50","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=37238"},"modified":"2021-10-06T17:18:50","modified_gmt":"2021-10-06T15:18:50","slug":"auffallen-um-jeden-reiz","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/","title":{"rendered":"Auffallen um jeden Reiz: display Magazin Artikel"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;37240&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/display_Spezial_Instore_Kommunikation.pdf&#8220;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;37241&#8243; img_size=&#8220;medium&#8220; style=&#8220;vc_box_border&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;3\/4&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Nach wie vor treffen die K\u00e4ufer einen Gro\u00dfteil ihrer Kaufentscheidungen am POS. Daher ist es umso wichtiger, die Aufmerksamkeit auf die Produkte zu lenken und die K\u00e4ufer \u00fcber Angebote vor Ort zu informieren. In einem ersten Schritt ist es sinnvoll, sich in die Lage des K\u00e4ufers und in verschiedene Kaufsituationen zu versetzen, um zu verstehen, was den Kunden und seinen Wahrnehmungsprozess beeinflusst.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_empty_space height=&#8220;20px&#8220;][vc_column_text]<\/p>\n<p style=\"text-align: left;\"><a href=\"https:\/\/www.eye-square.com\/de\/christian-goeldner\/\">Christian G\u00f6ldner<\/a>, Senior Research Consultant bei eye square, und weitere POS-Experten bewerten in ihrem Artikel im <a href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/display_Spezial_Instore_Kommunikation.pdf\">display magazin (Ausgabe 04\/2021)<\/a>, wie Shopper die Kommunikation wahrnehmen und mit ihr interagieren und verraten Best Practices f\u00fcr die POS-Promotion.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20px&#8220;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/display_Spezial_Instore_Kommunikation.pdf\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Zum display Artikel<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;37240&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/display_Spezial_Instore_Kommunikation.pdf&#8220;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;37241&#8243; img_size=&#8220;medium&#8220; style=&#8220;vc_box_border&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;3\/4&#8243;][vc_column_text] Nach wie vor treffen die K\u00e4ufer einen Gro\u00dfteil ihrer Kaufentscheidungen am POS. Daher ist es umso&#8230;<\/p>\n","protected":false},"author":21,"featured_media":37245,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,204,1],"tags":[],"class_list":["post-37238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Auffallen um jeden Reiz: display Magazin Artikel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auffallen um jeden Reiz: display Magazin Artikel\" \/>\n<meta property=\"og:description\" content=\"[vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;37240&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/display_Spezial_Instore_Kommunikation.pdf&#8220;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;37241&#8243; img_size=&#8220;medium&#8220; style=&#8220;vc_box_border&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;3\/4&#8243;][vc_column_text] Nach wie vor treffen die K\u00e4ufer einen Gro\u00dfteil ihrer Kaufentscheidungen am POS. Daher ist es umso...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-06T15:18:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/10\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png\" \/>\n\t<meta property=\"og:image:width\" content=\"617\" \/>\n\t<meta property=\"og:image:height\" content=\"618\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"Auffallen um jeden Reiz: display Magazin Artikel\",\"datePublished\":\"2021-10-06T15:18:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/\"},\"wordCount\":358,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2021\\\/10\\\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png\",\"articleSection\":[\"2021\",\"Article\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2021\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/\",\"name\":\"Auffallen um jeden Reiz: display Magazin Artikel\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2021\\\/10\\\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png\",\"datePublished\":\"2021-10-06T15:18:50+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2021\\\/10\\\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2021\\\/10\\\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png\",\"width\":617,\"height\":618},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/auffallen-um-jeden-reiz\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Auffallen um jeden Reiz: display Magazin Artikel\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\",\"name\":\"Astrid Aumayer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"caption\":\"Astrid Aumayer\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/aumayer\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Auffallen um jeden Reiz: display Magazin Artikel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/","og_locale":"de_DE","og_type":"article","og_title":"Auffallen um jeden Reiz: display Magazin Artikel","og_description":"[vc_column][\/vc_column][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;37240&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/en\/wp-content\/uploads\/sites\/4\/2021\/10\/display_Spezial_Instore_Kommunikation.pdf&#8220;][vc_empty_space height=&#8220;40px&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column width=&#8220;1\/4&#8243;][vc_single_image image=&#8220;37241&#8243; img_size=&#8220;medium&#8220; style=&#8220;vc_box_border&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][vc_column width=&#8220;3\/4&#8243;][vc_column_text] Nach wie vor treffen die K\u00e4ufer einen Gro\u00dfteil ihrer Kaufentscheidungen am POS. Daher ist es umso...","og_url":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/","og_site_name":"eye square","article_published_time":"2021-10-06T15:18:50+00:00","og_image":[{"width":617,"height":618,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/10\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png","type":"image\/png"}],"author":"Astrid Aumayer","twitter_card":"summary_large_image","twitter_creator":"@aumayer","twitter_misc":{"Verfasst von":"Astrid Aumayer","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/"},"author":{"name":"Astrid Aumayer","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d"},"headline":"Auffallen um jeden Reiz: display Magazin Artikel","datePublished":"2021-10-06T15:18:50+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/"},"wordCount":358,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/10\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png","articleSection":["2021","Article","News"],"inLanguage":"de","copyrightYear":"2021","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/","url":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/","name":"Auffallen um jeden Reiz: display Magazin Artikel","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/10\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png","datePublished":"2021-10-06T15:18:50+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/10\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2021\/10\/c_goeldner_Titelbild_Webpost_Vorschaubild_Instore_communication_display_article_4_21.png","width":617,"height":618},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/auffallen-um-jeden-reiz\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"Auffallen um jeden Reiz: display Magazin Artikel"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d","name":"Astrid Aumayer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","caption":"Astrid Aumayer"},"sameAs":["https:\/\/x.com\/aumayer"]}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/37238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=37238"}],"version-history":[{"count":4,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/37238\/revisions"}],"predecessor-version":[{"id":37246,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/37238\/revisions\/37246"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/37245"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=37238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=37238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=37238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}