{"id":37130,"date":"2021-09-09T12:22:08","date_gmt":"2021-09-09T10:22:08","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/article-agencies-look-to-ecommerce-3\/"},"modified":"2021-09-10T15:31:44","modified_gmt":"2021-09-10T13:31:44","slug":"article-agencies-look-to-ecommerce-3","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/article-agencies-look-to-ecommerce-3\/","title":{"rendered":"Why Agencies Must Look Beyond Social to the Next Frontier: eCommerce"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_single_image image=“37133″ img_size=“650×400″ onclick=“custom_link“ img_link_target=“_blank“ qode_css_animation=““ link=“https:\/\/advertisingweek.com\/why-agencies-must-look-beyond-social-to-the-next-frontier-ecommerce\/“][vc_empty_space height=“20″][vc_empty_space height=“20″][vc_column_text]Online shopping experienced an unprecedented boost as a result of the COVID-19 pandemic.<\/p>\n

Adding e-commerce as advertising channel helps marketers to cover the bottom of the customer journey and to understand the direct and immediate impact that their media has on sales performance.<\/p>\n

For those making their first investments in eCommerce advertising, the following best practices can help to ensure that campaigns immediately start to impact their business and drive conversions:<\/p>\n