{"id":36789,"date":"2021-05-06T11:43:08","date_gmt":"2021-05-06T09:43:08","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/interview-zum-webinar-e-commerce-insights-generieren\/"},"modified":"2021-05-06T15:50:33","modified_gmt":"2021-05-06T13:50:33","slug":"interview-smartphone-eyetracking","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/interview-smartphone-eyetracking\/","title":{"rendered":"Reale Verhaltensforschung mit Smartphone Eye-Tracking"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;36716&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p class=\"bodytext\">Von Eye-Trackern an Fahrradhelmen \u00fcber Webcams bis hin zum Eye-Tracking via Smartphone: Im Interview mit marktforschung.de sprechen unsere Kollegen <a href=\"https:\/\/www.eye-square.com\/de\/philipp-reiter\/\">Philipp Reiter<\/a> und <a href=\"https:\/\/www.eye-square.com\/de\/madeleine-makaranets\/\">Madeleine Makaranets<\/a> \u00fcber die Evolution des Eye-Trackings und die Vorteile der neuesten Methoden.<\/p>\n<p>&#8222;Mit dem Smartphone Eye-Tracking setzt sich die Evolution fort und wir k\u00f6nnen uns umso mehr auf das Nutzerverhalten auf dem Ger\u00e4t konzentrieren, wo KonsumentInnen den Gro\u00dfteil ihrer digitalen Freizeit verbringen. Da immer mehr Unternehmen ihre Websites mobil-first gestalten und Social Media in seiner Rolle f\u00fcr Werbung und Online-Shopping immer bedeutender wird, ist das Verstehen der Smartphone-Nutzung heute wichtiger denn je.&#8220; &#8211; so Philipp Reiter.<\/p>\n<p>Das komplette Interview mit spannenden Insights finden Sie <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort\/\">hier<\/a>.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Das Komplette Interview<\/a>[vc_empty_space height=&#8220;30&#8243;][vc_column_text]<strong>Sie m\u00f6chten mehr erfahren? Melden Sie sich <a href=\"https:\/\/www.marktforschung.de\/wissen\/web-seminare\/marktforschung\/jeder-blick-zaehlt-reale-verhaltensforschung-mit-smartphone-eye-tracking\/\"><strong>hi<\/strong>er<\/a> f\u00fcr das kostenlose Web Seminar an:<\/strong><\/p>\n<p>18.05.2021 | 11:00 Uhr | Philipp Reiter &amp; Madeleine Makaranets | 40 Minuten<br \/>\n&#8222;Jeder Blick z\u00e4hlt: Reale Verhaltensforschung mit Smartphone Eye-Tracking&#8220;[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;50&#8243;][vc_single_image image=&#8220;30960&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort\/&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;36716&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/mit-smartphone-eye-tracking-setzt-sich-die-evolution-fort\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Von Eye-Trackern an Fahrradhelmen \u00fcber Webcams bis hin zum Eye-Tracking via Smartphone: Im Interview mit marktforschung.de sprechen unsere Kollegen Philipp Reiter&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,204,1],"tags":[],"class_list":["post-36789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - 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