{"id":36564,"date":"2021-04-13T11:29:21","date_gmt":"2021-04-13T09:29:21","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/system-0-und-der-einfluss-auf-den-kommunikationserfolg\/"},"modified":"2022-08-03T13:00:28","modified_gmt":"2022-08-03T11:00:28","slug":"kundenloyalitat-google","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/kundenloyalitat-google\/","title":{"rendered":"Kundenloyalit\u00e4t &#8211; Google \u00fcber gemeinsame Studie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;36572&#8243; img_size=&#8220;550&#215;330&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.thinkwithgoogle.com\/intl\/de-de\/insights\/customer-journey\/entlang-der-customer-journey-zu-kundenloyalitaet\/?utm_source=twg_sales_internal&amp;utm_medium=referral&amp;utm_campaign=Customer%20Loyalty&amp;utm_content=study&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Kundenloyalit\u00e4t r\u00fcckt immer mehr in den Fokus. <a href=\"https:\/\/www.wuv.de\/marketing\/5_gruende_warum_bestandskunden_so_wertvoll_sind\">Studien<\/a> zeigen, dass die Gewinnung von neuer Kundschaft erheblich mehr kostet, als Bestandskunden zu halten. Eine &#8222;ganzheitliche Betrachtung der Customer Journey&#8220; ist daher gefragt. Von besonderem Interesse ist vor allem, wie die Touchpoints entlang der Customer Journey die Kundenloyalit\u00e4t genau beeinflussen. In einem neuen &#8222;Think with Google&#8220; Artikel stellen <a href=\"https:\/\/www.linkedin.com\/in\/jan-meessen-00b07689\/\">Jan Meessen<\/a> (Industry Leader Insurance) und <a href=\"https:\/\/www.linkedin.com\/in\/matthias-heck-8706574a\/?originalSubdomain=ie\">Matthias Heck<\/a> (Analytical Consultant) von Google das gemeinsame Projekt mit <a href=\"https:\/\/www.eye-square.com\/de\/\">eye square<\/a> vor und fassen die wichtigsten Studienergebnisse zur Kundenloyalit\u00e4t und den 3 entscheidenden Touchpoints zusammen.<\/p>\n<p style=\"text-align: left\">&#8222;Die Studie zeigt: Suchanzeigen, Video-Ads und Website helfen gemeinsam, die Kundentreue nachhaltig und entlang der Customer Journey zu verbessern. Dabei gilt: je intensiver ein Touchpoint, desto direkter der Einfluss auf die Customer Loyalty. W\u00e4hrend Suchanzeigen und Pre-Rolls vor allem die Awareness st\u00e4rken, das Interesse am Produkt wecken und qualifizierte Websitebesuche generieren, hat die Website selbst \u2013 insbesondere bei hoher Nutzerfreundlichkeit \u2013 einen direkten und signifikanten Einfluss auf die Kundenloyalit\u00e4t.&#8220; &#8211; so die Autoren.<\/p>\n<p style=\"text-align: left\">Den vollst\u00e4ndigen Artikel mit spannenden Erkenntnissen und Handlungsempfehlungen finden Sie <a href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEAJxAwvTFXAo_syRWsxXIDVOy8p9ObgcAcjSBPhRHfny9o1jNLJC_f-OppcBNeFVgd_k8bDj20Rfx0IPNQ4M7tfx3llpSmsGhaSSm5vaIl6EoGlJ9AIa1zrzRbnrDBduFfhyRCcofPD2rwAJf55RktA8YSnh3qUyxD49ly9npHH2PeC9lADV6_bXy2javIE50cQ6uJJgSnbo6\">hier zum Downloaden<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEAJxAwvTFXAo_syRWsxXIDVOy8p9ObgcAcjSBPhRHfny9o1jNLJC_f-OppcBNeFVgd_k8bDj20Rfx0IPNQ4M7tfx3llpSmsGhaSSm5vaIl6EoGlJ9AIa1zrzRbnrDBduFfhyRCcofPD2rwAJf55RktA8YSnh3qUyxD49ly9npHH2PeC9lADV6_bXy2javIE50cQ6uJJgSnbo6\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 400; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Kompletter Artikel &amp; Insights zum Downloaden<\/a>[vc_empty_space height=&#8220;30&#8243;][vc_single_image image=&#8220;36569&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;36572&#8243; img_size=&#8220;550&#215;330&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.thinkwithgoogle.com\/intl\/de-de\/insights\/customer-journey\/entlang-der-customer-journey-zu-kundenloyalitaet\/?utm_source=twg_sales_internal&amp;utm_medium=referral&amp;utm_campaign=Customer%20Loyalty&amp;utm_content=study&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Kundenloyalit\u00e4t r\u00fcckt immer mehr in den Fokus. Studien zeigen, dass die Gewinnung von neuer Kundschaft erheblich mehr kostet, als Bestandskunden&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36572,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,204,1],"tags":[],"class_list":["post-36564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kundenloyalit\u00e4t - Studienerkentnisse Google Projekt | eye square<\/title>\n<meta name=\"description\" content=\"Studien zufolge kostet es f\u00fcnfmal mehr, neue Kundinnen und Kunden zu gewinnen, als die Bestandskundschaft zu halten. 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