{"id":36435,"date":"2021-03-25T12:10:15","date_gmt":"2021-03-25T10:10:15","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/system-0-paper\/"},"modified":"2022-08-03T12:15:03","modified_gmt":"2022-08-03T10:15:03","slug":"system-0-paper","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/system-0-paper\/","title":{"rendered":"System 0 und der Einfluss auf den Kommunikationserfolg"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;36436&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.quirks.com\/articles\/how-system-0-determines-communications-success-in-the-new-digital-environment&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">In den letzten 15 Jahren gab es einige revolution\u00e4re Entwicklungen. Das mobile Internet markiert damit den Anbruch einer neuen \u00c4ra. Die Folge der vielf\u00e4ltigen medialen M\u00f6glichkeiten zeigt sich in ver\u00e4nderten Wahrnehmungsgewohnheiten: Nur noch 10 % der Werbekontakte dauern l\u00e4nger als acht Sekunden. Es zeigt sich, dass es fast nur noch die schiere menschliche Wahrnehmungsf\u00e4higkeit ist, die das Erlebnis und die Kommunikation begrenzt. Doch wie ver\u00e4ndert dies die Wirksamkeit von Kommunikation und Werbung? In unserem neuen Paper, ver\u00f6ffentlicht in <a href=\"https:\/\/www.quirks.com\/\">Quirks Media<\/a>, argumentieren die Autoren<a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\"> Jeff Bander<\/a>, <a href=\"https:\/\/www.eye-square.com\/de\/michael-schiessl\/\">Michael Schiessl, <\/a><a href=\"https:\/\/www.eye-square.com\/de\/philipp-reiter\/\">Philipp Reiter<\/a> und Jan-Philipp G\u00f6rtz, dass die Messung von System 0 als Teil der Wirkungsmessung von Werbung ein besseres Verst\u00e4ndnis der menschlichen Erfahrung erm\u00f6glicht &#8211; mit besseren Tools, schneller, agiler und mit weniger ressourcenintensiven Tests und Beratungen.<\/p>\n<p style=\"text-align: left\">&#8222;F\u00fcr Nutzer und Konsumenten sind zahlreiche neue und weniger lineare Medienoptionen verf\u00fcgbar geworden. In ihrem Gefolge ist das menschliche Erlebnis noch fragmentierter und schnelllebiger geworden. Inhalte und Werbung verschmelzen zu einer Informations- und Unterhaltungsflut, die Anwender, Konsumenten, Werbetreibende und Medienunternehmen gleicherma\u00dfen zu \u00fcberw\u00e4ltigen droht. &#8220; &#8211; so die Autoren.<\/p>\n<p style=\"text-align: left\">Das vollst\u00e4ndige Paper mit spannenden Erkenntnissen und Handlungsempfehlungen finden Sie <a href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEANPUQKZYTc6M6PjJr3lN2c8v1cPIFWo90fqOcMvmpVCng3NU0I7NIoNvLBuglP_O0x-QnJl9ojpolAxae220XJfGbNHxg4KVkRXSuMKCbjrIAFSSycEtBEP7ph1YXtfjAXcbddWpEh9Z1_Q9rvzSotzPP8ZJUzB63JETw8cB5zHGVeZpD6oiAkj7bYvcuTeXJft6UjTIqAGf\">hier<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/fb2c5e8f.sibforms.com\/serve\/MUIEAIHx8wK7ycGRT9F7sw_W2eb9iDb4vCNY8oldfZHZImF5hd6pKnLI4EwmGBMm6BKrtVSU5KLHw6Tk1c9CEV-sTI6hJVJ6o5sg7QAYF5QeJGFOLyA6pBecQnehT0okrkxH4tkFrpi3Tziexz8skhQU4r3OcM_J9CUO1VMXTq8RjqPuZYlTCjfYq7ROaEcsYQF40AijqX7gsjte\" target=\"_blank\" data-hover-background-color=\"#131631\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #007fff; font-weight: 400; margin: 5px 5px 5px 5px; border-radius: 25px;-moz-border-radius: 25px;-webkit-border-radius: 25px; background-color:#007fff;\">Komplettes Paper<\/a>[vc_empty_space height=&#8220;30&#8243;][vc_single_image image=&#8220;36438&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;36436&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.quirks.com\/articles\/how-system-0-determines-communications-success-in-the-new-digital-environment&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] In den letzten 15 Jahren gab es einige revolution\u00e4re Entwicklungen. Das mobile Internet markiert damit den Anbruch einer neuen \u00c4ra&#8230;.<\/p>\n","protected":false},"author":21,"featured_media":36436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,204,1],"tags":[],"class_list":["post-36435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>System 0 und der Einfluss auf den Kommunikationserfolg | eye square<\/title>\n<meta name=\"description\" content=\"In einem neuen Paper erl\u00e4utert eye square, wie das System 0 den Kommunikationserfolg in der neuen digitalen Umgebung bestimmt\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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