{"id":36417,"date":"2021-03-23T13:41:15","date_gmt":"2021-03-23T11:41:15","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/were-still-in-the-early-innings-of-advertising-on-amazon\/"},"modified":"2021-03-23T14:24:30","modified_gmt":"2021-03-23T12:24:30","slug":"wir-sind-in-den-anfaengen-der-werbung-auf-amazon","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/wir-sind-in-den-anfaengen-der-werbung-auf-amazon\/","title":{"rendered":"Advertising Week: Wir sind in den Anf\u00e4ngen der Werbung auf Amazon"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;36420&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.advertisingweek360.com\/were-still-in-the-early-innings-of-advertising-on-amazon\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left;\">Jahrelang wurde die digitale Werbung von zwei Giganten dominiert: Google und Facebook. Die Tech-Giganten konnten den Markt nicht nur aufgrund des schieren Umfangs ihres Publikums erobern, sondern auch aufgrund der ausgefeilten Mess- und Analysetools, die sie ihren Kunden anbieten konnten. K\u00fcrzlich haben sich die Gezeiten des Duopols von Google und Facebook verschoben, als eMarketer zum ersten Mal einen R\u00fcckgang der Werbeeinnahmen von Google verzeichneten. Aber was hat dazu beigetragen, dass wir in den letzten zwei Jahren den Aufstieg eines dritten gro\u00dfen Online-Werbeplayers erlebt haben? In einem neuen Artikel der <a href=\"https:\/\/www.advertisingweek360.com\/\">Advertising Week<\/a> erkl\u00e4rt <a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\">Jeff Bander<\/a>, U.S. CRO von eye square, die Gr\u00fcnde f\u00fcr diesen Aufschwung, indem er das Konsumentenverhalten und die Konversion analysiert, den Einfluss auf die Marke bewertet und den Return on Investment quantifiziert.<\/p>\n<p style=\"text-align: left;\">&#8222;In erster Linie werden Marken und Vermarkter immer am meisten an der Dollar-und-Cent-Wirkung ihrer Werbung interessiert sein. Amazon Testing kann zwei wichtige Fragen beantworten, die Werbetreibenden helfen, den Wert ihrer Ausgaben zu bestimmen: Welche Anzeige liefert den besten ROI? Und lohnt es sich, mehr in bezahlte Premium-Anzeigen\/Content zu investieren?&#8220; &#8211; sagt Jeff Bander.<\/p>\n<p style=\"text-align: left;\">Den vollst\u00e4ndigen Artikel mit spannenden Einblicken und Handlungsempfehlungen finden Sie <a href=\"https:\/\/www.advertisingweek360.com\/were-still-in-the-early-innings-of-advertising-on-amazon\/\">hier<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.advertisingweek360.com\/were-still-in-the-early-innings-of-advertising-on-amazon\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Full Article<\/a>[vc_empty_space height=&#8220;30&#8243;][vc_single_image image=&#8220;36422&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;36420&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.advertisingweek360.com\/were-still-in-the-early-innings-of-advertising-on-amazon\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Jahrelang wurde die digitale Werbung von zwei Giganten dominiert: Google und Facebook. Die Tech-Giganten konnten den Markt nicht nur aufgrund&#8230;<\/p>\n","protected":false},"author":111,"featured_media":36418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,204,1],"tags":[],"class_list":["post-36417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fine-Tuning Tools for E-Retailer and Marketer | eye square<\/title>\n<meta name=\"description\" content=\"In a new article, Jeff Bander explains Amazon&#039;s growing importance in the advertising market and how to take advantage of that growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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