{"id":36063,"date":"2021-02-16T14:42:05","date_gmt":"2021-02-16T12:42:05","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/ux-research-moment-of-truth-greifbar-machen\/"},"modified":"2021-03-31T11:45:30","modified_gmt":"2021-03-31T09:45:30","slug":"interview-vom-werbekontakt-bis-in-den-einkaufswagen","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/interview-vom-werbekontakt-bis-in-den-einkaufswagen\/","title":{"rendered":"Interview: &#8222;Vom Werbekontakt bis in den Einkaufswagen&#8220;"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;36065&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p class=\"bodytext\"><span style=\"font-weight: 400\">Wie wirken sich Werbekontakte auf das tats\u00e4chliche Kaufverhalten auf E-Commerce Plattformen aus?<\/span> In dem neuen Interview mit marktforschung.de analysieren<strong> <a href=\"https:\/\/www.eye-square.com\/de\/stefan-schoenherr\/\">Stefan Sch\u00f6nherr<\/a><\/strong><span style=\"font-weight: 400\"> (Unit Lead Brand and Media) und <\/span><strong><a href=\"https:\/\/www.eye-square.com\/de\/lisa-neumann\/\">Lisa Neumann<\/a><\/strong><span style=\"font-weight: 400\"> (Research Consultant Brand &amp; Media) erfolgreiche Social Media Kreationen, die dem beworbenen Produkt in der Amazon Produkt\u00fcbersicht mehr Aufmerksamkeit verschaffen und erkl\u00e4ren, worin sich YouTube und Instagram Ads bez\u00fcglich ihrer Kaufaktivierung auf Amazon unterscheiden und welche Werbung auf Instagram zu den meisten Klicks auf Amazon f\u00fchrt.<\/span><\/p>\n<p>&#8222;Wir bilden in unserem Verfahren quasi eine User Journey vom Werbekontakt bis in den Einkaufswagen ab. Und dabei werden echte Verhaltensdaten gemessen. Die Messung der Kontaktqualit\u00e4t der Werbekontakte \u00fcber Sichtbarkeiten, Abspieldauern und Aufmerksamkeitsparameter ist mit unserem InContext Verfahren bereits stark etabliert. Neu ist jedoch der st\u00e4rkere Fokus auf den Einfluss dieses Kontaktes auf das Verhalten im Online-Shop.&#8220; &#8211; so Lisa Neumann.<\/p>\n<p>Das komplette Interview mit spannenden Insights finden Sie <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/\">hier<\/a>.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Das Komplette Interview<\/a>[vc_empty_space height=&#8220;30&#8243;][vc_column_text]<strong>Sie m\u00f6chten mehr erfahren? Melden Sie sich <a href=\"https:\/\/www.marktforschung.de\/wissen\/web-seminare\/marktforschung\/shoppingverhalten-als-neue-werbewirkungswaehrung\/\"><strong>hi<\/strong>er<\/a> f\u00fcr das kostenlose Web Seminar an:<\/strong><\/p>\n<p>02.03.2021 | 11:00 Uhr | Stefan Sch\u00f6nherr und Lisa Neumann, eye square | 40 Minuten<br \/>\n&#8222;Shoppingverhalten als neue Werbewirkungsw\u00e4hrung&#8220;[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;50&#8243;][vc_single_image image=&#8220;30960&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;36065&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/vom-werbekontakt-bis-in-den-einkaufswagen\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Wie wirken sich Werbekontakte auf das tats\u00e4chliche Kaufverhalten auf E-Commerce Plattformen aus? In dem neuen Interview mit marktforschung.de analysieren Stefan Sch\u00f6nherr&#8230;<\/p>\n","protected":false},"author":21,"featured_media":36065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,204,1],"tags":[],"class_list":["post-36063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview &quot;Vom Werbekontakt bis in den Einkaufswagen&quot; | eye square<\/title>\n<meta name=\"description\" content=\"Welchen Einfluss hat ein Werbemittelkontakt auf das Verhalten im Online-Shop? 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