{"id":35859,"date":"2021-01-18T15:43:36","date_gmt":"2021-01-18T13:43:36","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/artikel-der-kern-der-konsumentenreaktionen-im-e-commerce\/"},"modified":"2021-03-09T15:28:42","modified_gmt":"2021-03-09T13:28:42","slug":"finetuning-tools-ecommerce","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/finetuning-tools-ecommerce\/","title":{"rendered":"Artikel: Fine-Tuning Tools f\u00fcr E-Retailer und Werbende"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;35861&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.advertisingweek360.com\/with-the-amazon-tsunami-upon-us-marketers-must-develop-tools-to-ride-the-wave\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Der Erfolg von Amazon in den letzten zwei Quartalen hat selbst die optimistischsten Vorhersagen \u00fcbertroffen. Das Unternehmen meldete einen Gewinnanstieg von 37 % im dritten Quartal 2020. Auch die eigenen Werbeausgaben des Einzelhandelsriese wachsen stetig. 2019 war Amazon erstmals der weltweit gr\u00f6\u00dfte Werbetreibende (und l\u00f6ste damit die langj\u00e4hrige Nummer 1 Procter &amp; Gamble ab). Doch warum halten externe Marketingma\u00dfnahmen nicht Schritt, wenn Amazon immer mehr Aufmerksamkeit auf sich zieht und Online-K\u00e4ufer zunehmend Zeit auf der Plattform verbringen? Wie k\u00f6nnen Marketer ihre Kreationen und Produkte im Kontext testen und herausfinden, was auf dem wichtigsten Marktplatz der Welt funktioniert? Im neuen Artikel der <a href=\"https:\/\/www.advertisingweek360.com\/\">Advertising Week<\/a> erl\u00e4utert <a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\">Jeff Bander<\/a>, U.S. CRO von eye square, die M\u00f6glichkeiten von <a href=\"https:\/\/www.eye-square.com\/de\/ecommerce-a-b-test\/\">E-Commerce Live Testing<\/a>.<\/p>\n<p style=\"text-align: left\">&#8222;Vermarkter nehmen st\u00e4ndig Anpassungen an ihren Google- und Facebook-Anzeigen vor, um sicherzustellen, dass sie ihren Return on Investment maximieren. Aber da Amazon sich seinen Weg bahnt, m\u00fcssen Agenturen einen \u00e4hnlichen Ansatz f\u00fcr ihre Amazon-Werbeausgaben w\u00e4hlen. Die \u00dcberlegenheit von Google als Suchmaschine stand zwar nie in Frage, aber die Customer Journey eines Kunden \u00fcberspringt oft den ersten Schritt und beginnt direkt bei Amazon: Mehr als 50 % der Produktsuchen beginnen mittlerweile bei Amazon und nicht bei Google.&#8220; &#8211; sagt Jeff Bander.<\/p>\n<p style=\"text-align: left\">Den vollst\u00e4ndigen Artikel mit spannenden Insights und Handlungsempfehlungen finden Sie <a href=\"https:\/\/www.advertisingweek360.com\/with-the-amazon-tsunami-upon-us-marketers-must-develop-tools-to-ride-the-wave\/\">hier<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.advertisingweek360.com\/with-the-amazon-tsunami-upon-us-marketers-must-develop-tools-to-ride-the-wave\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Kompletter Artikel<\/a>[vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;35861&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.advertisingweek360.com\/with-the-amazon-tsunami-upon-us-marketers-must-develop-tools-to-ride-the-wave\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Der Erfolg von Amazon in den letzten zwei Quartalen hat selbst die optimistischsten Vorhersagen \u00fcbertroffen. Das Unternehmen meldete einen Gewinnanstieg&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7817,204,1],"tags":[],"class_list":["post-35859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-7817","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fine-Tuning Tools f\u00fcr E-Retailer und Werbende | eye square<\/title>\n<meta name=\"description\" content=\"In einem neuen Artikel erkl\u00e4rt Jeff Bander, welche zunehmende Bedeutung Amazon auf dem Werbemarkt hat und wie man dieses Wachstum nutzt.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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