{"id":35056,"date":"2020-11-16T13:13:42","date_gmt":"2020-11-16T11:13:42","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/artikel-der-kern-der-konsumentenreaktionen-im-e-commerce\/"},"modified":"2020-12-11T14:49:21","modified_gmt":"2020-12-11T12:49:21","slug":"paper-retail-brand-markenwert","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/paper-retail-brand-markenwert\/","title":{"rendered":"Paper: Unleashing Your Retail Brand &#8211; Markenwert als wichtiger Erfolgsindikator"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;35060&#8243; img_size=&#8220;300&#215;300&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Entdecken Sie das neue Paper &#8222;Unleashing Your Retail Brand Effectively in the Virtual Consumption World: Three Insights Steps Away From Success&#8220;, publiziert im INsights Magazin der Neuromarketing Science &amp; Business Association (NMSBA). Das Autoren Team, bestehend aus Dr. Steffen Schmidt, Philipp Reiter, Gesa Lischka, Astrid Mewes, Frank Buckler und Dr. Jonathan Mall, zeigt in diesem Paper, wie der Markenwert f\u00fcr einen h\u00f6heren Marktanteil im eCommerce gest\u00e4rkt werden kann. Dazu wenden sie einen dreistufigen Ansatz aus Neuromarketing und KI-basierten Techniken an. Anhand der Shampoo-Marke Pantene von Procter &amp; Gamble wird demonstriert, wie der Marktanteil im Wettbewerb mit Head &amp; Shoulders, L&#8217;Or\u00e9al und Garnier erh\u00f6ht werden kann.<\/p>\n<p style=\"text-align: left\">Den vollst\u00e4ndigen Artikel mit spannenden Insights und Handlungsempfehlungen finden Sie <a href=\"https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand\">hier<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Komplettes Paper<\/a>[vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;35060&#8243; img_size=&#8220;300&#215;300&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/issuu.com\/kochstrasse\/docs\/insights__32_pp_8-10_unleashing_your_retail_brand&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Entdecken Sie das neue Paper &#8222;Unleashing Your Retail Brand Effectively in the Virtual Consumption World: Three Insights Steps Away From&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4040,204,1],"tags":[],"class_list":["post-35056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4040","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paper: Unleashing Your Retail Brand | eye square<\/title>\n<meta name=\"description\" content=\"Entdecken Sie das neue Paper &quot;Unleashing Your Retail Brand&quot; 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