{"id":35045,"date":"2020-11-16T11:54:53","date_gmt":"2020-11-16T09:54:53","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/consumer-responses-in-ecommerce\/"},"modified":"2021-01-19T17:07:11","modified_gmt":"2021-01-19T15:07:11","slug":"konsumentenreaktionen-im-ecommerce","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/konsumentenreaktionen-im-ecommerce\/","title":{"rendered":"Artikel: Der Kern der Konsumentenreaktionen im E-Commerce"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;35046&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.advertisingweek360.com\/with-e-commerce-booming-marketers-must-get-to-the-core-of-consumer-responses\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">Mit COVID-19 begann Mitte M\u00e4rz ein langfristiger Trend: Mehr als je zuvor wenden sich Verbraucher dem Online-Shopping zu. Sogar Eink\u00e4ufe des t\u00e4glichen Lebens finden inzwischen online statt. In unserer neuen Einkaufsumgebung, in der r\u00e4umliche Distanz und Virtualit\u00e4t im Vordergrund stehen, sehen sich Vermarkter bei der Beurteilung der Werbeeffizienz vor neue Herausforderungen gestellt. Wie k\u00f6nnen Marken, deren Verk\u00e4ufe vor einem Bildschirm stattfinden, die Kundeninteraktionen und die Auswirkungen ihrer Marketingbem\u00fchungen erfassen? Im neuen Artikel der <a href=\"https:\/\/www.advertisingweek360.com\/\">Advertising Week<\/a> erl\u00e4utert <a href=\"https:\/\/www.eye-square.com\/de\/jeff-ephraim-bander\/\">Jeff Bander<\/a>, U.S. CRO von eye square, die M\u00f6glichkeiten von <a href=\"https:\/\/www.eye-square.com\/de\/ecommerce-a-b-test\/\">E-Commerce Live Testing<\/a> und die Bedeutung von System 0.<\/p>\n<p style=\"text-align: left\">&#8222;Da E-Commerce Plattformen wie Amazon weiterhin Marktanteile gewinnen, z\u00f6gern viele Online-Werbetreibende, ihre Werbematerialien in einer Live-Umgebung zu testen. Sie ziehen es vor, Fokusgruppen und Umfragen zur Verfeinerung der Spots zu nutzen, bevor sie diese ver\u00f6ffentlichen. Bei konzentrierten Werbeeink\u00e4ufen steht jedoch viel auf dem Spiel. Jeder Fehltritt k\u00f6nnte einen Einfluss auf die finanzielle Leistung einer Kampagne haben. Tests auf der Grundlage von System 0 beweisen, dass es keinen Ersatz f\u00fcr Live-Tests gibt und dass Marken durch den Einsatz von Live-A\/B-Tests einen Vorteil bei der Entwicklung effektiver und kreativer Werbema\u00dfnahmen erhalten.&#8220; &#8211; sagt Jeff Bander.<\/p>\n<p style=\"text-align: left\">Den vollst\u00e4ndigen Artikel mit spannenden Insights und Handlungsempfehlungen finden Sie <a href=\"https:\/\/www.advertisingweek360.com\/with-e-commerce-booming-marketers-must-get-to-the-core-of-consumer-responses\/\">hier<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.advertisingweek360.com\/with-e-commerce-booming-marketers-must-get-to-the-core-of-consumer-responses\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Kompletter Artikel<\/a>[vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;35046&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.advertisingweek360.com\/with-e-commerce-booming-marketers-must-get-to-the-core-of-consumer-responses\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Mit COVID-19 begann Mitte M\u00e4rz ein langfristiger Trend: Mehr als je zuvor wenden sich Verbraucher dem Online-Shopping zu. Sogar Eink\u00e4ufe&#8230;<\/p>\n","protected":false},"author":21,"featured_media":35046,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4040,204,1],"tags":[],"class_list":["post-35045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4040","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Der Kern der Konsumentenreaktionen im E-Commerce | eye square<\/title>\n<meta name=\"description\" content=\"In einem neuen Artikel erkl\u00e4rt Jeff Bander, wie Marken die Kundeninteraktionen und die Auswirkungen ihrer Marketingbem\u00fchungen online erfassen k\u00f6nnen\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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