{"id":34708,"date":"2020-11-04T13:41:42","date_gmt":"2020-11-04T11:41:42","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/pos-kommunikation-auf-phasen-der-in-store-shopper-journey-abstimmen\/"},"modified":"2020-11-05T16:52:15","modified_gmt":"2020-11-05T14:52:15","slug":"artikel-pos-experience","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/artikel-pos-experience\/","title":{"rendered":"Erlebnisorientiertes Einkaufen \u2013 die PoS Experience"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;34711&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/11\/SPEZ_20_23_nm.pdf&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: left\">In den vergangenen Monaten konnten wir alle erfahren, was uns bei den vielen geschlossenen Shops fehlt: Erlebnisse, Abwechslung, Inspiration, fl\u00fcchtige soziale Begegnungen und die kleinen Fluchtm\u00f6glichkeiten des Alltags. Der POS wird immer mehr zu einem Erlebniss. So kann der station\u00e4re Handel auch in Krisenzeiten Shopper f\u00fcr sich gewinnen. Doch wie nimmt der Shopper den POS wahr? Welche Methoden f\u00fchren zum Erfolg? In dem neuen Artikel von display erl\u00e4utert eye square&#8217;s Senior Research Consultant <a href=\"https:\/\/www.eye-square.com\/de\/christian-goeldner\/\">Christian G\u00f6ldner<\/a> die M\u00f6glichkeiten der POS-Experience und die Bedeutung von <a href=\"https:\/\/www.eye-square.com\/de\/eye-tracking\/\">Eye-Tracking<\/a> und <a href=\"https:\/\/www.eye-square.com\/de\/reaktionszeitmessung\/\">Brandreact<\/a>.<\/p>\n<p style=\"text-align: left\">&#8222;Mit Hilfe von Eye-Tracking nehmen wir die Perspektive der Shopper ein und erfassen, was sie sehen. Nach wie vor gilt: unseen is unsold. Zudem messen wir mit dem BrandReact, einem implizierten Assoziationstest, die Emotionen der Shopper und erfragen im Interview deren explizite Beurteilung eines konkreten Stores, einer Werbema\u00dfnahme, eines Produkts oder eines Displays. So k\u00f6nnen wir das menschliche Erleben am POS auf den Ebenen Wahrnehmung, implizit und explizit umfassend erfassen und psychologisch erkl\u00e4ren.&#8220; &#8211; so Christian G\u00f6ldner.<\/p>\n<p style=\"text-align: left\">Der komplette Artikel mit spannenden Insights und Handlungsempfehlungen finden Sie <a href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/11\/SPEZ_20_23_nm.pdf\">hier<\/a>.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/11\/SPEZ_20_23_nm.pdf\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Der Komplette Artikel<\/a>[vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; z_index=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;34711&#8243; img_size=&#8220;650&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2020\/11\/SPEZ_20_23_nm.pdf&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] In den vergangenen Monaten konnten wir alle erfahren, was uns bei den vielen geschlossenen Shops fehlt: Erlebnisse, Abwechslung, Inspiration, fl\u00fcchtige&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4040,204,1],"tags":[],"class_list":["post-34708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4040","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Erlebnisorientiertes Einkaufen \u2013 die PoS 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