{"id":34267,"date":"2020-10-14T10:33:35","date_gmt":"2020-10-14T08:33:35","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/ux-research-moment-of-truth-greifbar-machen\/"},"modified":"2020-12-02T12:29:38","modified_gmt":"2020-12-02T10:29:38","slug":"interview-in-store-shopper-journey","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/","title":{"rendered":"POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;27814&#8243; img_size=&#8220;400&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/pos-kommunikation-auf-phase-der-in-store-shopper-journey-abstimmen\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<p class=\"bodytext\">Welche Reize nehmen Konsumenten am POS wahr? Und wie kann In-Store Kommunikation so feinjustiert werden, dass sie in den kurzen Aufmerksamkeitsfenstern der Verbraucher das bewirkt, was beabsichtigt war? In dem neuen Interview mit marktforschung.de erl\u00e4utert eye square&#8217;s Senior Research Consultant <a href=\"https:\/\/www.eye-square.com\/de\/christian-goeldner\/\">Christian G\u00f6ldner<\/a> die M\u00f6glichkeiten der POS-Kommunikation und die Bedeutung der In-Store Shopper Journey.<\/p>\n<p>&#8222;Die Shopper durchlaufen bei Ihrem Einkauf im Gesch\u00e4ft unterschiedliche Phasen mit ganz spezifischen Bed\u00fcrfnissen und Verhaltensweisen, die sogenannte In-Store Shopper Journey. Die Receptivity der Shopper \u2013 die Offenheit oder Empf\u00e4nglichkeit gegen\u00fcber bestimmten Reizen und Kommunikationsangeboten \u2013 variiert in den Phasen stark. Mit diesem Wissen ist es leichter, die Shopper zum richtigen Zeitpunkt mit den jeweils relevanten Botschaften und Angeboten anzusprechen&#8220; &#8211; so Christian G\u00f6ldner.<\/p>\n<p>Das komplette Interview mit spannenden Insights und Handlungsempfehlungen finden Sie <a href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/pos-kommunikation-auf-phase-der-in-store-shopper-journey-abstimmen\/\">hier<\/a>.[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;]<a  itemprop=\"url\" href=\"https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/pos-kommunikation-auf-phase-der-in-store-shopper-journey-abstimmen\/\" target=\"_self\" data-hover-background-color=\"#6b1e6d\" data-hover-border-color=\"#ffffff\" data-hover-color=\"#ffffff\" class=\"qbutton  center default\" style=\"color: #ffffff; border-color: #ffffff; font-weight: 400; margin: 5px 5px 5px 5px; background-color:#00b4ff;\">Das Komplette Interview<\/a>[vc_empty_space height=&#8220;30&#8243;][vc_column_text]<strong>Sie m\u00f6chten mehr erfahren? Dann melden Sie sich <a href=\"https:\/\/www.marktforschung.de\/wissen\/web-seminare\/marktforschung\/wahrnehmung-und-shopper-verhalten-so-wird-in-store-kommunikation-zum-erfolg\/\"><strong>hi<\/strong>er<\/a> f\u00fcr das Web Seminar an:<\/strong><\/p>\n<p>03.11.2020 | 11:00 Uhr | Christian G\u00f6ldner, eye square | 40 Minuten<\/p>\n<p>&#8222;Wahrnehmung und Shopper Verhalten: so wird In-Store Kommunikation zum Erfolg&#8220;[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;center&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;50&#8243;][vc_single_image image=&#8220;30960&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/pos-kommunikation-auf-phase-der-in-store-shopper-journey-abstimmen\/&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;27814&#8243; img_size=&#8220;400&#215;400&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.marktforschung.de\/aktuelles\/interviews\/marktforschung\/pos-kommunikation-auf-phase-der-in-store-shopper-journey-abstimmen\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Welche Reize nehmen Konsumenten am POS wahr? Und wie kann In-Store Kommunikation so feinjustiert werden, dass sie in den kurzen Aufmerksamkeitsfenstern&#8230;<\/p>\n","protected":false},"author":21,"featured_media":27813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4040,204,1],"tags":[],"class_list":["post-34267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4040","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview &quot;In-Store Shopper Journey&quot; | marktforschung.de | eye square<\/title>\n<meta name=\"description\" content=\"Christian G\u00f6ldner im Interview mit marktfoschung.de \u00fcber die M\u00f6glichkeiten der POS-Kommunikation und die Bedeutung der In-Store Shopper Journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen\" \/>\n<meta property=\"og:description\" content=\"Christian G\u00f6ldner im Interview mit marktfoschung.de \u00fcber die M\u00f6glichkeiten der POS-Kommunikation und die Bedeutung der In-Store Shopper Journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-14T08:33:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-02T10:29:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/02\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Astrid Aumayer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@aumayer\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Astrid Aumayer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"2\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/\"},\"author\":{\"name\":\"Astrid Aumayer\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\"},\"headline\":\"POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen\",\"datePublished\":\"2020-10-14T08:33:35+00:00\",\"dateModified\":\"2020-12-02T10:29:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/\"},\"wordCount\":417,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/02\\\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg\",\"articleSection\":[\"2020\",\"Article\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/\",\"name\":\"Interview \\\"In-Store Shopper Journey\\\" | marktforschung.de | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/02\\\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg\",\"datePublished\":\"2020-10-14T08:33:35+00:00\",\"dateModified\":\"2020-12-02T10:29:38+00:00\",\"description\":\"Christian G\u00f6ldner im Interview mit marktfoschung.de \u00fcber die M\u00f6glichkeiten der POS-Kommunikation und die Bedeutung der In-Store Shopper Journey.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/02\\\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2019\\\/02\\\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg\",\"width\":600,\"height\":600,\"caption\":\"Christian G\u00f6ldner \u00a9 Foto by Keckeis Krupna\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/interview-in-store-shopper-journey\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/person\\\/8645b8d1c90cac1c574996187454732d\",\"name\":\"Astrid Aumayer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g\",\"caption\":\"Astrid Aumayer\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/aumayer\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interview \"In-Store Shopper Journey\" | marktforschung.de | eye square","description":"Christian G\u00f6ldner im Interview mit marktfoschung.de \u00fcber die M\u00f6glichkeiten der POS-Kommunikation und die Bedeutung der In-Store Shopper Journey.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/","og_locale":"de_DE","og_type":"article","og_title":"POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen","og_description":"Christian G\u00f6ldner im Interview mit marktfoschung.de \u00fcber die M\u00f6glichkeiten der POS-Kommunikation und die Bedeutung der In-Store Shopper Journey.","og_url":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/","og_site_name":"eye square","article_published_time":"2020-10-14T08:33:35+00:00","article_modified_time":"2020-12-02T10:29:38+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/02\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg","type":"image\/jpeg"}],"author":"Astrid Aumayer","twitter_card":"summary_large_image","twitter_creator":"@aumayer","twitter_misc":{"Verfasst von":"Astrid Aumayer","Gesch\u00e4tzte Lesezeit":"2\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/"},"author":{"name":"Astrid Aumayer","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d"},"headline":"POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen","datePublished":"2020-10-14T08:33:35+00:00","dateModified":"2020-12-02T10:29:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/"},"wordCount":417,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/02\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg","articleSection":["2020","Article","News"],"inLanguage":"de","copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/","url":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/","name":"Interview \"In-Store Shopper Journey\" | marktforschung.de | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/02\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg","datePublished":"2020-10-14T08:33:35+00:00","dateModified":"2020-12-02T10:29:38+00:00","description":"Christian G\u00f6ldner im Interview mit marktfoschung.de \u00fcber die M\u00f6glichkeiten der POS-Kommunikation und die Bedeutung der In-Store Shopper Journey.","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/02\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2019\/02\/WEB600px_Christian_Goeldner-8552-1zu1-full.jpg","width":600,"height":600,"caption":"Christian G\u00f6ldner \u00a9 Foto by Keckeis Krupna"},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/interview-in-store-shopper-journey\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"POS-Kommunikation auf Phasen der In-Store Shopper Journey abstimmen"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/person\/8645b8d1c90cac1c574996187454732d","name":"Astrid Aumayer","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6791135c05c209ac99ab33519880bc53deeeac2ab4b52b9fd31364edc2a284b?s=96&d=blank&r=g","caption":"Astrid Aumayer"},"sameAs":["https:\/\/x.com\/aumayer"]}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/34267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=34267"}],"version-history":[{"count":6,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/34267\/revisions"}],"predecessor-version":[{"id":34282,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/34267\/revisions\/34282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/27813"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=34267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=34267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=34267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}