{"id":34102,"date":"2020-10-05T10:15:46","date_gmt":"2020-10-05T08:15:46","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/eye-square-woche-der-markforschung\/"},"modified":"2021-03-29T23:58:25","modified_gmt":"2021-03-29T21:58:25","slug":"award-best-paper-2019","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/award-best-paper-2019\/","title":{"rendered":"Best Paper in der Kategorie Praxis"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_empty_space height=“20″][vc_single_image image=“33137″ img_size=“medium“ alignment=“center“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″ css=“.vc_custom_1601887145539{background-color: #0083ca !important;}“][vc_single_image image=“34105″ img_size=“medium“ alignment=“center“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][vc_column_text]<\/p>\n

„Wie die Maschine uns narrt“ gewinnt transfer Best Paper Award\u00a0<\/strong><\/h4>\n

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J\u00e4hrlich zeichnen Mitglieder des Herausgeberbeirats von transfer – Zeitschrift f\u00fcr Kommunikation und Markenmanagement<\/span> die besten Paper des vergangenen Jahres aus. 2019 wurden insgesamt 4 Awards in zwei Kategorien verliehen.<\/p>\n

Wir freuen uns sehr, dass das Paper „Wie die Maschine uns narrt“<\/strong> von Philip Bresinsky (ehemals eye square), Hans-Christian Gr\u00e4fe (TU Berlin) und Michael Schiessl (eye square) in der Kategorie Praxis<\/strong> ausgezeichnet wurde. Wir bedanken uns herzlich f\u00fcr diese Auszeichnung bei transfer!<\/div>\n

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Abstract: <\/span>Seit der industriellen Revolution leben wir im Zeitalter der Maschinen. Intelligente Maschinen bzw. k\u00fcnstliche Intelligenz sind nach einer vorherigen Phase des Entwicklungsstillstands wieder viel diskutiert, finanziert und voller Versprechungen. Einhergehend mit der Digitalisierung hat dies bei Marketing-Verantwortlichen und Werbetreibenden eine neue Erwartungshaltung gen\u00e4hrt: Die Verhei\u00dfung der zielgenauen Ansprache im digitalen Kontakt und eine damit verbundene Steigerung der Wirksamkeit durch die Unmittelbarkeit von Kommunikation. Der Beitrag beschreibt, was die Maschine (heute) schon kann, warum sie uns narrt und was real abl\u00e4uft.<\/div>\n<\/div>\n

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> Sie haben das Paper noch nicht gelesen? Finden Sie das komplette Paper mit spannenden Insights hier<\/a>.<\/div>\n<\/div>\n

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