{"id":33510,"date":"2020-09-16T08:44:11","date_gmt":"2020-09-16T06:44:11","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/ux-research-moment-of-truth-greifbar-machen\/"},"modified":"2021-03-29T23:59:00","modified_gmt":"2021-03-29T21:59:00","slug":"woche-der-markforschung-2020","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/woche-der-markforschung-2020\/","title":{"rendered":"eye square @ Woche der Markforschung"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_empty_space height=“20″][vc_single_image image=“33137″ img_size=“medium“ alignment=“center“ qode_css_animation=““][\/vc_column][vc_column width=“1\/2″][vc_single_image image=“30960″ img_size=“medium“ alignment=“center“ qode_css_animation=““][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“40″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][vc_column_text]<\/p>\n

Die Woche der Marktforschung vom 5. bis 9.10.<\/strong><\/h4>\n

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Gemeinsam mit vielen Vertretern der Branche startet am 05. Oktober die Woche der Markforschung (WdM). Entdecken Sie das neue Online-Festival der Branche, pr\u00e4sentiert von marktforschung.de.<\/a> Freuen Sie sich auf verschiedensten Networking- und Entertainment-Angebote sowie spannenden Web-Seminare, Pr\u00e4sentationen und Tool-Pitches.<\/p>\n

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Melden Sie sich kostenlos an und treffen Sie uns virtuell auf unseren Online-Veranstaltungen in der Woche der Markforschung:<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/vc_column_text][vc_empty_space height=“60″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“ z_index=““][vc_column][vc_column_text]<\/p>\n

Ad2Store Effect \u2013 Vom Werbekontakt in den Warenkorb<\/strong><\/span><\/p>\n

Web-Seminar | 06.10.2020 | 13:00 Uhr | Stefan Sch\u00f6nherr, Lisa Neumann | 60 Minuten<\/p>\n

Wie wirken sich Werbekontakte auf das tats\u00e4chliche Kaufverhalten auf E-Commerce Plattfomen aus? Mit Amazon als Werbe- und Verkaufswelt korreliert\u00a0eye square<\/a> erstmals die Wirkung eines Kampagnenkontakts direkt mit dem Verhalten im Onlineshop. Lernen Sie von uns, was eine erfolgreiche Social Media Kreation beachten muss, um in der Amazon Produkt\u00fcbersicht Aufmerksamkeit zu erregen, worin sich YouTube und Instagram Ads bez\u00fcglich ihrer Kaufaktivierung auf Amazon unterscheiden und welche Werbung auf Instagram zu den meisten Klicks auf Amazon f\u00fchrt.<\/p>\n

[\/vc_column_text][vc_empty_space height=“20″]Aufzeichnung<\/a>[vc_empty_space height=“40″][vc_column_text]<\/p>\n

UX Research im Wandel: Wie bew\u00e4hren sich Remote-Verfahren?<\/span><\/strong><\/p>\n

Diskussionsrunde | 07.10.2020 | 13:00 Uhr | Dr. Julia Nitschke, Dominik Unser-Nad | 60 Minuten<\/p>\n

Diskutieren Sie gemeinsam mit uns die Besonderheiten von Remote UX-Tests und ihre Vor- und Nachteile im Vergleich zum Lab. Nachdem wir in den letzten Monaten alle UX Tests ausschlie\u00dflich im Remote-Verfahren<\/a> durchgef\u00fchrt haben, teilen wir unsere Learnings und freuen uns \u00fcber Input und Beitr\u00e4ge zu den Erfahrungen der Teilnehmer.<\/p>\n

[\/vc_column_text][vc_empty_space height=“20″]Aufzeichnung<\/a>[vc_empty_space height=“40″][vc_column_text]<\/p>\n

Live Ad Testing Platform<\/strong><\/p>\n

Tool-Pitch | 08.10.2020 | 15:00 Uhr | Dr. Matthias Rothensee | 10 Minuten<\/p>\n

Die Live Ad Testing Plattform erm\u00f6glicht einen unabh\u00e4ngigen Forschungszugang zu allen gro\u00dfen Social Media Plattformen und -formaten. Sie schafft einen biotischen, digitalen Forschungsraum f\u00fcr Werbetreibende, Kreative und Vermarkter. Sie liefert Kennzahlen f\u00fcr die Verhaltensaktivierung durch digitale Kampagnen wie beispielsweise Sichtbarkeitsdauer, Abspieldauer, Shares und Likes, kombiniert mit standardisierter Werbewirkungsmessung mit dem\u00a0InContext Express<\/a>. Die Live Ad Technologie l\u00e4sst sich als API ansteuern und verf\u00fcgt \u00fcber eine Self-Service GUI f\u00fcr Forscher. Sie wird weltweit in vielen automatisierten Ad Testing Solutions verschiedener Institute als PlugIn eingesetzt und bildet damit das methodische R\u00fcckgrat der biotischen Werbewirkungsmessung in Social Media.<\/p>\n

[\/vc_column_text][vc_empty_space height=“20″]Aufzeichnung<\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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