{"id":29593,"date":"2019-07-26T08:44:05","date_gmt":"2019-07-26T06:44:05","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=29593"},"modified":"2019-12-11T14:33:29","modified_gmt":"2019-12-11T12:33:29","slug":"eye-tracking-ridesharing","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-tracking-ridesharing\/","title":{"rendered":"Eye Tracking Studie: Visuelle Hinweise bei Mitfahrgelegenheitsplattformen"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“][vc_column][vc_single_image image=“29595″ img_size=“large“ alignment=“center“ onclick=“custom_link“ qode_css_animation=““ link=“https:\/\/www.studienclub.de\/portal\/registration\/accounts\/register\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][vc_column_text]<\/p>\n

Masterarbeit liefert neue Einblicke in Buchungsentscheidungen bei Mitfahrgelegenheitsplattformen<\/h1>\n

[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][vc_column_text]Wie wichtig sind vertrauenf\u00f6rdernde Hinweise f\u00fcr die Buchungsentscheidung der Nutzer auf Mitfahrgelegenheitsplattformen wie BlaBlaCar? Um dem mangenden Vertrauen und der Skepsis gegen\u00fcber Fremden im realen Leben entgegenzuwirken, haben bereits viele Plattformen visuelle Hinweise wie Nutzerbewertung, verifizierte Identit\u00e4ten oder Nutzerprofilbilder eingef\u00fchrt. W\u00e4hrend sich die vertrauensf\u00f6rdernden Hinweise jedoch im Bereich des E-Commerce bereits als wirksames Instrument erwiesen haben, ist ihre Rolle im Kontext der Sharing Economy noch unklar.<\/p>\n

Philipp Littmann<\/strong> (Masterstudent BWL, Universit\u00e4t Potsdam) ging dieser Frage in seiner Masterarbeit auf den Grund und arbeitete dazu mit eye square zusammen.<\/p>\n

Dabei wurde die Aufmerksamkeit von 32 StudienteilnehmerInnen mittels Eye-Tracking untersucht, erg\u00e4nzt durch eine Befragung. Die Ergebnisse der Studie deuten darauf hin, dass Preis, Reisedetails<\/strong> sowie die visuellen Informationen zum Fahrer<\/strong> die wichtigsten Faktoren f\u00fcr die Buchungsentscheidung sind. Eine besondere Rolle kam hierbei den Fahrerbewertungen und der Identit\u00e4tsverifizierung des Fahrers zu. Im Gegensatz dazu waren Informationen \u00fcber die MitfahrerInnen eher irrelevant f\u00fcr die Plattformnutzer.<\/p>\n

Wir gratulieren Philipp zu seiner sehr gelungenen wissenschaftlichen Arbeit und w\u00fcnschen weiterhin viel Neugier und Erfolg f\u00fcr die Zukunft![\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“center“ background_image_as_pattern=“without_pattern“][vc_column][vc_single_image image=“29595″ img_size=“large“ alignment=“center“ onclick=“custom_link“ qode_css_animation=““ link=“https:\/\/www.studienclub.de\/portal\/registration\/accounts\/register\/“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_empty_space height=“20″][vc_column_text] Masterarbeit liefert neue Einblicke in Buchungsentscheidungen bei Mitfahrgelegenheitsplattformen [\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“…<\/p>\n","protected":false},"author":21,"featured_media":29594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[342,1],"tags":[],"class_list":["post-29593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-342","category-news"],"yoast_head":"\nEye Tracking Studie: Visuelle Hinweise auf Mitfahrgelegenheitsplattformen<\/title>\n<meta name=\"description\" content=\"Wie wichtig sind vertrauenf\u00f6rdernde Hinweise f\u00fcr die Buchungsentscheidung der Nutzer auf Mitfahrgelegenheitsplattformen wie BlaBlaCar? 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