{"id":28372,"date":"2019-05-02T17:16:23","date_gmt":"2019-05-02T15:16:23","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=28372"},"modified":"2019-07-15T12:58:12","modified_gmt":"2019-07-15T10:58:12","slug":"conversation-branding-studie","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/conversation-branding-studie\/","title":{"rendered":"Conversation Branding Studie"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;28373&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.metaprofiler.com\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<h1>Wie werden Bots und Voices zum Markenerlebnis?<\/h1>\n<p>&nbsp;<\/p>\n<p>Invisible Interfaces \u2013 Bots und Voices \u2013 werden zu immer wichtigeren Touchpoints mit der Marke, konzentrieren sich aber derzeit prim\u00e4r auf funktionale Nutzen. Dabei k\u00f6nnen auch Sprache, Stimme und Sprachstil gebrandet werden, um Interaktion zu differenzierenden Markenerlebnissen zu machen. Mit dieser Thematik haben sich MetaDesign, eye square und andere Kooperationspartner besch\u00e4ftigt.<\/p>\n<p>Mit der UX Research Expertise ist eye square Teil des interdisziplin\u00e4ren Metaprofiler-Teams, welches aus Endkunden, Research-Experten, Digital-Branding-Fachleuten und Ton- und Sprachspezialisten besteht. Das Team hat sich zur Aufgabe gemacht, vier starke etablierte Marken (car2go, Red Bull, Zalando und Commerzbank) beispielhaft in interaktive Conversation Profiles als Basis f\u00fcr eine differenzierende Pers\u00f6nlichkeitsausgestaltung von Bots und Sprachassistenten zu \u00fcbersetzen.<\/p>\n<p>Studienaufbau, Methodik und die Erkenntnisse der Studie sind unter <a href=\"http:\/\/www.metaprofiler.com\">www.metaprofiler.com<\/a> zu finden![\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;28373&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.metaprofiler.com\/&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Wie werden Bots und Voices zum Markenerlebnis? &nbsp; Invisible Interfaces \u2013 Bots und Voices \u2013 werden zu immer wichtigeren Touchpoints mit der Marke,&#8230;<\/p>\n","protected":false},"author":21,"featured_media":28370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[342,204,1],"tags":[],"class_list":["post-28372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-342","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Conversation Branding Studie von eye square und MetaDesign<\/title>\n<meta name=\"description\" content=\"Sprach- und Stimmwirkung wird als Marken-Touchpoint immer relevanter. 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