{"id":28073,"date":"2019-03-11T13:38:30","date_gmt":"2019-03-11T11:38:30","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=28073"},"modified":"2019-03-11T13:45:08","modified_gmt":"2019-03-11T11:45:08","slug":"interview-zum-webinar-displays","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/interview-zum-webinar-displays\/","title":{"rendered":"Interview zum Webinar: Christian G\u00f6ldner"},"content":{"rendered":"

[vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text]Am 14.03.2019 um 11:00 zeigt Christian G\u00f6ldner in seinem Webinar „Displays und Zweitplatzierungen \u2013 von der l\u00e4stigen Stolperfalle zum Eye Catcher“ Insights und Best-Cases zu In-Store-Marketing Materialien und gibt Tipps f\u00fcr ein optimales Display-Design. Vorab sind bereits einige spannende Fragen und Antworten auf marktforschung.de<\/a> zu lesen. Dabei verr\u00e4t Christian, wie das Testen von Displays vor dem Roll-Out funktioniert und warum l\u00e4stige Kaffee-Displays nicht unbedingt schlechtes Marketing sind.[\/vc_column_text][vc_empty_space height=“20″][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column width=“1\/2″][vc_single_image image=“27813″ img_size=“medium“ alignment=“center“ onclick=“custom_link“ qode_css_animation=““ link=“https:\/\/www.eye-square.com\/de\/christian-goeldner\/“][vc_empty_space height=“20 px“][\/vc_column][vc_column width=“1\/2″][vc_column_text]“Ein Display zu produzieren und in die M\u00e4rkte zu bringen, kostet Geld. Deshalb ist es sinnvoll, das Display vor dem Roll Out auf Kommunikationskraft und Markenwirkung zu testen. Daf\u00fcr haben wir einen Online-In Store-Marketing-Test entwickelt. Hier sehen die Teilnehmer zuhause am Computer verschiedene Ansichten einer typischen In Store Journey, in die wir die Materialen unserer Kunden integriert haben.[\/vc_column_text][vc_empty_space height=“20 px“][\/vc_column][\/vc_row][vc_row css_animation=““ row_type=“row“ use_row_as_full_screen_section=“no“ type=“full_width“ angled_section=“no“ text_align=“left“ background_image_as_pattern=“without_pattern“][vc_column][vc_column_text]Mit Webcam Eye-Tracking messen wir die Blickbewegung der Teilnehmer, per Reaktionszeit die implizite\/emotionale Wirkung der Materialien und erfassen weitere Werbewirkungsparameter. So k\u00f6nnen wir vorab das wirkungsvollste Display, das den h\u00f6chsten Abverkauf der Schokolade verspricht, bestimmen.“ – so Christian G\u00f6ldner.[\/vc_column_text][vc_empty_space height=“20 px“][vc_column_text]Zu aufdringlichen Produktdisplays auf dem Weg zur Lieblingsmarke sagt Christian: „Wenn Sie auf dem Weg zu Ihrem Kaffeeregal \u00fcberhaupt empf\u00e4nglich f\u00fcr eine neue Sorte sind, dann haben die Marketingleute schon einiges richtig gemacht. Passt auch \u2013 Sie sind schlie\u00dflich auf der Suche nach Kaffee. Ansonsten w\u00fcrden Sie die Werbung vermutlich einfach \u00fcbersehen. Displays werden in der Regel nur sehr kurz betrachtet und zu einem noch geringeren Teil erinnert. Viele werden einfach ausgeblockt. Und im besten Fall sehen Sie das Display auf dem Weg zum Kaffeeregal.“[\/vc_column_text][vc_empty_space height=“20 px“][vc_column_text]Das gesamte Interview k\u00f6nnen Sie hier online nachlesen<\/a>.<\/p>\n

Anmeldung zum Webinar<\/a>[\/vc_column_text][vc_empty_space height=“30″][vc_single_image image=“28014″ img_size=“large“ onclick=“custom_link“ qode_css_animation=““ link=“https:\/\/www.marktforschung.de\/wissen\/webinare\/marktforschung\/displays-und-zweitplatzierungen-von-der-laestigen-stolperfalle-zum-eye-catcher\/“][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

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