{"id":27254,"date":"2018-12-19T13:53:23","date_gmt":"2018-12-19T11:53:23","guid":{"rendered":"https:\/\/www.eye-square.com\/de\/?p=27254"},"modified":"2021-03-29T16:26:38","modified_gmt":"2021-03-29T14:26:38","slug":"food-shoppen-fachartikel","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/food-shoppen-fachartikel\/","title":{"rendered":"Food Shoppen: Customer Experience im Lebensmittel-E-Commerce"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;27255&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.facebook.com\/iq\/articles\/measuring-multi-screening-around-the-world\/&#8220;][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]<strong>Food Shoppen &#8211; Customer Experience im Lebensmittel-E-Commerce<\/strong>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text]E-Commerce boomt.\u00a0E-Commerce boomt. Nur beim Kauf von Lebensmitteln und anderen Fast Moving Consumer Goods (FMCG) sind die deutschen Verbraucher noch zur\u00fcckhaltend. Wer dieses Potenzial erschlie\u00dfen will, muss die Experience im Online- Supermarkt verbessern und Category Management sowie Shopper Marketing neu definieren. In seinem neuen Fachartikel in der Research &amp; Results 7\/2018 verr\u00e4t <a href=\"https:\/\/www.eye-square.com\/de\/felix-metger\/\">Felix Metger<\/a> (Unit Lead Shopper Experience, eye square), welche H\u00fcrden es im Lebensmittel-E-Commerce zu \u00fcberwinden gilt &#8211; und wie.[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_column_text]&#8220;Das Potenzial ist zu verlockend, um es zu ignorieren: 200 Milliarden Euro geben die Bundesb\u00fcrger j\u00e4hrlich im station\u00e4ren Handel f\u00fcr Lebensmittel aus. W\u00fcrden nur zehn Prozent dieser Gelder in den E-Commerce wandern \u2013 wie es in Frankreich bereits der Fall ist \u2013, dann w\u00fcrden 20 Milliarden Euro Umsatz auf einem anderen Absatzkanal neu verteilt werden, Drogerieartikel und andere FMCG noch gar nicht eingerechnet. Eine Summe, die deutlich macht, dass nicht nur die E-Commerce-Anbieter, sondern auch die Hersteller Interesse daran haben m\u00fcssen, den Kunden den Online- Kauf von Lebensmitteln schmackhaft zu machen.[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_single_image image=&#8220;26386&#8243; img_size=&#8220;large&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.eye-square.com\/de\/felix-metger\/&#8220;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]Die Realit\u00e4t sieht anders aus: Bislang orientiert sich der FMCGE- Commerce weitgehend am \u201ePrinzip Amazon\u201c und an einem Category Management, das f\u00fcr den station\u00e4ren Handel entwickelt und \u00fcber Jahrzehnte perfektioniert wurde.&#8220; &#8211; sagt Felix Metger.[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<p><strong>Der gesamte Fachartikel:<\/strong><\/p>\n<p>Research &amp; Results (7\/2018)<\/p>\n<p>[\/vc_column_text][vc_single_image image=&#8220;26596&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-7\/food-shoppen.html&#8220;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_single_image image=&#8220;27255&#8243; img_size=&#8220;large&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.facebook.com\/iq\/articles\/measuring-multi-screening-around-the-world\/&#8220;][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]Food Shoppen &#8211; Customer Experience im Lebensmittel-E-Commerce[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text]E-Commerce boomt.\u00a0E-Commerce boomt. Nur beim Kauf von Lebensmitteln und&#8230;<\/p>\n","protected":false},"author":21,"featured_media":27252,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323,204,1],"tags":[],"class_list":["post-27254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-323","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Food Shoppen: Customer Experience im Lebensmittel-E-Commerce | eye square<\/title>\n<meta name=\"description\" content=\"In seinem neuen Fachartikel verr\u00e4t Felix Metger, welche H\u00fcrden es im Lebensmittel-E-Commerce zu \u00fcberwinden gilt \u2013 und wie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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