{"id":26572,"date":"2018-09-05T14:36:19","date_gmt":"2018-09-05T12:36:19","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=26572"},"modified":"2021-03-29T17:04:56","modified_gmt":"2021-03-29T15:04:56","slug":"von-emotionen-geleitet-research-results","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/von-emotionen-geleitet-research-results\/","title":{"rendered":"Stefan Sch\u00f6nherr in der Research &amp; Results: Von Emotionen Geleitet"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]<\/p>\n<h4>Studie zu Medienrezeption und Werbewirkung<\/h4>\n<div class=\"intro\"><\/div>\n<div><\/div>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text]<\/p>\n<div class=\"intro\">Manche Informationen aus den Medien behalten wir in Erinnerung, andere gehen scheinbar spurlos an uns vorbei.<\/div>\n<div class=\"intro\"><\/div>\n<div><\/div>\n<p>[\/vc_column_text][vc_empty_space][vc_column_text]<\/p>\n<div class=\"intro\">Wie sich Kontaktqualit\u00e4ten f\u00fcr Print, Online und TV beschreiben lassen und was das f\u00fcr die Informationsverarbeitung bedeutet, wissen <a href=\"https:\/\/eye-square.com\/de\/stefan-schoenherr\/\">Stefan Sch\u00f6nherr<\/a> und Clarissa Moughrabi &#8211; mit methodischer Sicherheit und dem Sinn f\u00fcr die praktische Anwendung der Studienergebnisse.<\/div>\n<div class=\"intro\"><\/div>\n<div><\/div>\n<p>[\/vc_column_text][vc_empty_space][vc_single_image image=&#8220;26573&#8243; img_size=&#8220;full&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-5\/von-emotionen-geleitet.html&#8220;][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/3&#8243;][vc_single_image image=&#8220;25333&#8243; img_size=&#8220;200&#215;200&#8243; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;25330&#8243; img_size=&#8220;200&#215;200&#8243; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/eye-square.com\/de\/stefan-schoenherr\/&#8220;][vc_empty_space height=&#8220;20&#8243;][\/vc_column][vc_column width=&#8220;2\/3&#8243;][vc_column_text]<\/p>\n<div class=\"intro\">\u201eF\u00fcr Werbetreibende gilt es, die St\u00e4rken der Medienkan\u00e4le zu beachten. So hat TV nach wie vor die l\u00e4ngsten Kontakte und kann die l\u00e4ngsten Geschichten erz\u00e4hlen. Eine positive Emotionalisierung muss jedoch aus der Kreation selbst entstehen und sollte den Zuschauer in der Werbepause eigenst\u00e4ndig aktivieren. Das Plus von Print liegt in der intensiven, aktiven und freiwilligen Auseinandersetzung mit den Werbebotschaften. Hier k\u00f6nnen auch kompliziertere Botschaften vermittelt werden.\u201c\u00a0&#8211; so Stefan Sch\u00f6nherr und Clarissa Moughrabi.<\/div>\n<div><\/div>\n<p>[\/vc_column_text][vc_empty_space][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space][vc_empty_space][vc_single_image image=&#8220;24826&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;https:\/\/www.research-results.de\/fachartikel\/2018\/ausgabe-5\/von-emotionen-geleitet.html&#8220;][vc_empty_space][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text] Studie zu Medienrezeption und Werbewirkung [\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][vc_column_text] Manche Informationen aus den Medien behalten wir in Erinnerung, andere gehen scheinbar spurlos an uns vorbei. [\/vc_column_text][vc_empty_space][vc_column_text] Wie sich Kontaktqualit\u00e4ten f\u00fcr Print, Online und TV beschreiben lassen und was das&#8230;<\/p>\n","protected":false},"author":7,"featured_media":26596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323,204,1],"tags":[],"class_list":["post-26572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-323","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stefan Sch\u00f6nherr in der Research &amp; Results: Von Emotionen Geleitet | eye square<\/title>\n<meta name=\"description\" content=\"Wie sich Kontaktqualit\u00e4ten f\u00fcr Print, Online und TV beschreiben lassen und was das bedeutet, wissen Stefan Sch\u00f6nherr und Clarissa Moughrabi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/von-emotionen-geleitet-research-results\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stefan Sch\u00f6nherr in der Research &amp; 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