{"id":25396,"date":"2018-06-11T14:31:09","date_gmt":"2018-06-11T12:31:09","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=25396"},"modified":"2021-03-15T16:07:31","modified_gmt":"2021-03-15T14:07:31","slug":"53-kongress-der-deutschen-marktforschung","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/53-kongress-der-deutschen-marktforschung\/","title":{"rendered":"53. Kongress der Deutschen Marktforschung"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_column_text]<\/p>\n<p style=\"color: #00b4ff;text-align: left\"><span style=\"color: #000000\">11. und 12. Juni 2018 in Hamburg<\/span><\/p>\n<h4 style=\"color: #00b4ff;text-align: left\"><span style=\"color: #000000\">Vom Influencer bis zum PoS: Was funktioniert wie in der Werbewirkungsforschung? Marktforschung zu Rolle und Wirkung neuer und bew\u00e4hrter Touchpoints.<\/span><\/h4>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;20&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;25397&#8243; img_size=&#8220;medium&#8220; alignment=&#8220;center&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;40&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]<\/p>\n<p>\nDer Verbraucher ist heute jederzeit und \u00fcberall erreichbar und kommt dabei mit unterschiedlichsten Werbe-Touchpoints in Kontakt. Werbetreibende m\u00fcssen zunehmend mehr Kan\u00e4le bedienen, und die Werbewirkungsmessung wird zu einer immer komplexeren Aufgabe. Hinzu kommt der Einsatz von Big Data, der viele neue Erkenntnisse liefert, der Marktforscher aber auch vor neue Aufgaben stellt.<\/p>\n<p>Auf dem Kongress werden namhafte Branchenexperten innovative Verfahren der Werbewirkungsmessung vorstellen und ihren Blick dabei insbesondere auf Multichannel-Kampagnen fokussieren. F\u00fcr Anbieter und Nachfrager von Marktforschung, f\u00fcr Entscheider und Experten der ideale Ort, sich zu vernetzen und auszutauschen.<\/p>\n<p>Lesen sie <a href=\"https:\/\/eye-square.com\/de\/stefan-schoenherr-fuer-ulricke-schoeneberg-award-der-bvm-nominiert\/\">hier<\/a> mehr \u00fcber die Nominierung von Stefan Sch\u00f6nherr f\u00fcr den BVM Ulricke Sch\u00f6nberg Award.<\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8220;30&#8243;][vc_column_text]Eindr\u00fccke vom 53. Kongress der Deutscher Marktforschung (Quelle: BVM\/Guide Rottmann):[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;25418&#8243; img_size=&#8220;full&#8220; onclick=&#8220;img_link_large&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;30&#8243;][\/vc_column][vc_column width=&#8220;1\/2&#8243;][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;25420&#8243; img_size=&#8220;full&#8220; onclick=&#8220;img_link_large&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row][vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;20&#8243;][vc_single_image image=&#8220;25419&#8243; img_size=&#8220;full&#8220; onclick=&#8220;img_link_large&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220;][vc_empty_space height=&#8220;30&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_empty_space height=&#8220;30&#8243;][vc_column_text] 11. und 12. Juni 2018 in Hamburg Vom Influencer bis zum PoS: Was funktioniert wie in der Werbewirkungsforschung? Marktforschung zu Rolle und Wirkung neuer und bew\u00e4hrter Touchpoints. 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