{"id":24892,"date":"2018-03-26T14:14:43","date_gmt":"2018-03-26T12:14:43","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=24892"},"modified":"2021-03-15T17:04:32","modified_gmt":"2021-03-15T15:04:32","slug":"publikation-zur-wirkung-von-aussenwerbung","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/publikation-zur-wirkung-von-aussenwerbung\/","title":{"rendered":"Publikation zur Wirkung von Au\u00dfenwerbung"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text]<\/p>\n<p>Philip Bresinsky (Research Consultant, eye square) und <a href=\"https:\/\/eye-square.com\/de\/michael-schiessl\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Schiessl<\/a> (CEO, eye square) haben gemeinsam mit Christian von den Brinken (Managing Director, Corporate Strategy &amp; Innovation Str\u00f6er SE &amp; Co. KGaA) in der aktuellen Ausgabe der <a href=\"http:\/\/www.transfer-zeitschrift.net\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>transfer \u2013 Werbeforschung &amp; Praxis<\/em><\/a> einen Beitrag \u00fcber die erfolgreiche Gestaltung von Au\u00dfenwerbung ver\u00f6ffentlicht. Sie stellen darin erstmals Grundlagen und Anwendung des neurosemiotischen Modells vor.<\/p>\n<p>Das Modell erlaubt ihnen, einen bisher unber\u00fccksichtigten Befund der ATLAS Studie zur Wirkung von Au\u00dfenwerbung einzuordnen. Aus den gewonnen Erkentnissen leiten sie Empfehlungen f\u00fcr die erfolgreiche Gestaltung von Out-of-Home-Kampagnen ab.<\/p>\n<p>Das Modell hilft bei der Verbindung der h\u00e4ufig auseinanderfallenden Kategorien qualitativer und quantitativer Verfahren. Es stellt zudem eine Integration der gew\u00f6hnlich konkurierenden Forschungsparadigmen des Neuro- und Big-Data-Marketings sowie tiefenpsychologisch orientierter Verfahren dar.<\/p>\n<p>Den vollst\u00e4ndigen Artikel finden Sie <a href=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/03\/transfer_17_04_39-44.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">hier<\/a>\u00a0zum Download.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-24896 size-full\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/03\/Neurosemiotik-1-cut.png\" alt=\"\" width=\"856\" height=\"650\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/03\/Neurosemiotik-1-cut.png 856w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/03\/Neurosemiotik-1-cut-300x228.png 300w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/03\/Neurosemiotik-1-cut-768x583.png 768w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/03\/Neurosemiotik-1-cut-500x380.png 500w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/03\/Neurosemiotik-1-cut-700x532.png 700w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><\/p>\n<p>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text] Philip Bresinsky (Research Consultant, eye square) und Michael Schiessl (CEO, eye square) haben gemeinsam mit Christian von den Brinken (Managing Director, Corporate Strategy &amp; Innovation Str\u00f6er SE &amp; Co. KGaA) in der aktuellen Ausgabe der transfer \u2013&#8230;<\/p>\n","protected":false},"author":7,"featured_media":24895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[323,204,1],"tags":[],"class_list":["post-24892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-323","category-article","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Publikation zur Wirkung von Au\u00dfenwerbung | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/publikation-zur-wirkung-von-aussenwerbung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publikation zur Wirkung von Au\u00dfenwerbung\" \/>\n<meta property=\"og:description\" content=\"[vc_row css_animation=&#8220;&#8220; row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220;][vc_column][vc_column_text] Philip Bresinsky (Research Consultant, eye square) und Michael Schiessl (CEO, eye square) haben gemeinsam mit Christian von den Brinken (Managing Director, Corporate Strategy &amp; Innovation Str\u00f6er SE &amp; Co. KGaA) in der aktuellen Ausgabe der transfer \u2013...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/publikation-zur-wirkung-von-aussenwerbung\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-26T12:14:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-15T15:04:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2018\/03\/transfer-cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"746\" \/>\n\t<meta property=\"og:image:height\" content=\"593\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Publikation zur Wirkung von Au\u00dfenwerbung\",\"datePublished\":\"2018-03-26T12:14:43+00:00\",\"dateModified\":\"2021-03-15T15:04:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/\"},\"wordCount\":185,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2018\\\/03\\\/transfer-cover.png\",\"articleSection\":[\"2018\",\"Article\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/\",\"name\":\"Publikation zur Wirkung von Au\u00dfenwerbung | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2018\\\/03\\\/transfer-cover.png\",\"datePublished\":\"2018-03-26T12:14:43+00:00\",\"dateModified\":\"2021-03-15T15:04:32+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2018\\\/03\\\/transfer-cover.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2018\\\/03\\\/transfer-cover.png\",\"width\":746,\"height\":593},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/publikation-zur-wirkung-von-aussenwerbung\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Publikation zur Wirkung von Au\u00dfenwerbung\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - 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