{"id":23946,"date":"2017-08-10T12:55:54","date_gmt":"2017-08-10T10:55:54","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=23946"},"modified":"2019-09-03T16:12:23","modified_gmt":"2019-09-03T14:12:23","slug":"michael-schiessl-im-swr2-ueber-mode","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/","title":{"rendered":"Michael Schiessl im SWR2 \u00fcber Mode"},"content":{"rendered":"<p><a href=\"https:\/\/eye-square.com\/de\/michael-schiessl\/\" target=\"_blank\" rel=\"noopener noreferrer\">Michael Schiessl<\/a> (CEO eye square) erkl\u00e4rt in der <span class=\"removed_link\" title=\"https:\/\/www.swr.de\/swr2\/programm\/sendungen\/geld-markt-meinung\/swr2-geld-markt-meinung-mode-branche-im-umbruch-die-krise-der-traditionellen-deutschen-unternehmen\/-\/id=658972\/did=19399254\/nid=658972\/sdpgid=1412931\/1sof3vx\/index.html\">SWR2 Radiosendung Geld, Markt, Meinung<\/span> den Erfolg von Textildiscountern wie H&amp;M oder Primark. Bei Letzterem kommt es regelm\u00e4\u00dfig zu Massenanst\u00fcrmen, immer wenn eine neue Filiale in Deutschland er\u00f6ffnet.<\/p>\n<p>\u201eDer Unterschied zu anderen Modeartikeln vergangener Zeit besteht darin, dass es keine klar umrissene Saisonalit\u00e4t mehr gibt, die sich fr\u00fcher etwa in die klassischen Jahreszeiten gegliedert hat, sondern dass hier die Ware sich viel \u00f6fter \u00e4ndert, dass es also wesentlich mehr Wechsel gibt als in vergangenen Zeiten. Es herrscht dort im Grunde bereits Party-Atmosph\u00e4re,\u201c so Schiessl.<\/p>\n<p>Die Textildiscounter entsprechen mit ihrem Angebot also genau den Bed\u00fcrfnissen und dem Budget junger K\u00e4ufer. Mit st\u00e4ndig neuen Kollektionen erm\u00f6glichen sie ihren K\u00e4ufern, mit ihrer Identit\u00e4t zu experimentieren, und erf\u00fcllen damit deren zunehmendes Bed\u00fcrfnis nach Individualisierung.<\/p>\n<p>H\u00f6ren Sie die vollst\u00e4ndige Sendung <span class=\"removed_link\" title=\"https:\/\/www.swr.de\/swr2\/programm\/sendungen\/geld-markt-meinung\/swr2-geld-markt-meinung-mode-branche-im-umbruch-die-krise-der-traditionellen-deutschen-unternehmen\/-\/id=658972\/did=19399254\/nid=658972\/sdpgid=1412931\/1sof3vx\/index.html\">hier<\/span>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23699 size-medium\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/05\/WEB600px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1_gross-150724-300x300.jpg\" alt=\"Michael Schiessl\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/05\/WEB600px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1_gross-150724-300x300.jpg 300w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/05\/WEB600px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1_gross-150724-150x150.jpg 150w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/05\/WEB600px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1_gross-150724-570x570.jpg 570w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/05\/WEB600px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1_gross-150724.jpg 600w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/05\/WEB600px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1_gross-150724-500x500.jpg 500w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Michael Schiessl (CEO eye square) erkl\u00e4rt in der SWR2 Radiosendung Geld, Markt, Meinung den Erfolg von Textildiscountern wie H&amp;M oder Primark. Bei Letzterem kommt es regelm\u00e4\u00dfig zu Massenanst\u00fcrmen, immer wenn eine neue Filiale in Deutschland er\u00f6ffnet. \u201eDer Unterschied zu anderen Modeartikeln vergangener Zeit besteht darin,&#8230;<\/p>\n","protected":false},"author":7,"featured_media":23716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-23946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Michael Schiessl im SWR2 \u00fcber Mode | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Michael Schiessl im SWR2 \u00fcber Mode\" \/>\n<meta property=\"og:description\" content=\"Michael Schiessl (CEO eye square) erkl\u00e4rt in der SWR2 Radiosendung Geld, Markt, Meinung den Erfolg von Textildiscountern wie H&amp;M oder Primark. Bei Letzterem kommt es regelm\u00e4\u00dfig zu Massenanst\u00fcrmen, immer wenn eine neue Filiale in Deutschland er\u00f6ffnet. \u201eDer Unterschied zu anderen Modeartikeln vergangener Zeit besteht darin,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-10T10:55:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-03T14:12:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/05\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"Michael Schiessl im SWR2 \u00fcber Mode\",\"datePublished\":\"2017-08-10T10:55:54+00:00\",\"dateModified\":\"2019-09-03T14:12:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/\"},\"wordCount\":159,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/05\\\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/\",\"name\":\"Michael Schiessl im SWR2 \u00fcber Mode | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/05\\\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg\",\"datePublished\":\"2017-08-10T10:55:54+00:00\",\"dateModified\":\"2019-09-03T14:12:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/05\\\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2015\\\/05\\\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg\",\"width\":300,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/michael-schiessl-im-swr2-ueber-mode\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Michael Schiessl im SWR2 \u00fcber Mode\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Michael Schiessl im SWR2 \u00fcber Mode | eye square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/","og_locale":"de_DE","og_type":"article","og_title":"Michael Schiessl im SWR2 \u00fcber Mode","og_description":"Michael Schiessl (CEO eye square) erkl\u00e4rt in der SWR2 Radiosendung Geld, Markt, Meinung den Erfolg von Textildiscountern wie H&amp;M oder Primark. Bei Letzterem kommt es regelm\u00e4\u00dfig zu Massenanst\u00fcrmen, immer wenn eine neue Filiale in Deutschland er\u00f6ffnet. \u201eDer Unterschied zu anderen Modeartikeln vergangener Zeit besteht darin,...","og_url":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/","og_site_name":"eye square","article_published_time":"2017-08-10T10:55:54+00:00","article_modified_time":"2019-09-03T14:12:23+00:00","og_image":[{"width":300,"height":300,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/05\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/"},"author":{"name":"","@id":""},"headline":"Michael Schiessl im SWR2 \u00fcber Mode","datePublished":"2017-08-10T10:55:54+00:00","dateModified":"2019-09-03T14:12:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/"},"wordCount":159,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/05\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg","articleSection":["News"],"inLanguage":"de","copyrightYear":"2017","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/","url":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/","name":"Michael Schiessl im SWR2 \u00fcber Mode | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/05\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg","datePublished":"2017-08-10T10:55:54+00:00","dateModified":"2019-09-03T14:12:23+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/05\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/05\/WEB300px_e2_Portrait-MichaelSchiessl-20-aktuell-1zu1-mittel-150724.jpg","width":300,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/michael-schiessl-im-swr2-ueber-mode\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"Michael Schiessl im SWR2 \u00fcber Mode"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/23946","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=23946"}],"version-history":[{"count":5,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/23946\/revisions"}],"predecessor-version":[{"id":29928,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/23946\/revisions\/29928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/23716"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=23946"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=23946"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=23946"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}