{"id":23779,"date":"2017-06-01T11:03:27","date_gmt":"2017-06-01T09:03:27","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=23779"},"modified":"2017-06-01T11:07:48","modified_gmt":"2017-06-01T09:07:48","slug":"kooperation-zwischen-eye-square-und-affectiva","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/kooperation-zwischen-eye-square-und-affectiva\/","title":{"rendered":"Kooperation zwischen eye square und Affectiva"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-23785 aligncenter\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/06\/fet.png\" alt=\"\" width=\"645\" height=\"511\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/06\/fet.png 645w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/06\/fet-300x238.png 300w\" sizes=\"auto, (max-width: 645px) 100vw, 645px\" \/><\/p>\n<p>eye square und <a href=\"https:\/\/www.affectiva.com\" target=\"_blank\" rel=\"noopener noreferrer\">Affectiva<\/a> bieten zuk\u00fcnftig eine gemeinsame L\u00f6sung f\u00fcr <a href=\"https:\/\/eye-square.com\/de\/webcam-eye-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Webcam Eye-Tracking<\/a> und <a href=\"https:\/\/eye-square.com\/de\/gesichtsausdruecke\/\" target=\"_blank\" rel=\"noopener noreferrer\">Emotionserkennung<\/a> w\u00e4hrend der live Werbesimulation an. Emotionen spielen eine entscheidende Rolle bei der Wahrnehmung und Bewertung von Marken. Die Messung der visuellen Aufmerksamkeit sowie emotionalen Reaktion erm\u00f6glicht uns valide Vorhersagen \u00fcber die Performance einer Kampagne. Die Messung erfolgt in Echtzeit \u00fcber die Webcam, sodass wir weltweit Online-Studien mit gro\u00dfen Teilnehmerzahlen durchf\u00fchren k\u00f6nnen.<\/p>\n<p>Affectiva verf\u00fcgt mit \u00fcber 5 Millionen analysierten Gesichtern \u00fcber den fortschrittlichsten Algorithmus f\u00fcr Emotionserkennung anhand der Analyse der Gesichtsmimik. In Kombination mit eye squares Technologie des <a href=\"https:\/\/eye-square.com\/de\/webcam-eye-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Webcam Eye-Tracking<\/a> und der <a href=\"http:\/\/visual-measurement.eye-square.com\" target=\"_blank\" rel=\"noopener noreferrer\">live Werbesimulation<\/a> verf\u00fcgen wir \u00fcber ein leistungsstarkes Tool mit hoher Prognoseg\u00fcte f\u00fcr den live Werbe-Pretest.<\/p>\n<p>Lesen Sie mehr \u00fcber unsere Zusammenarbeite im Blogbeitrag <a href=\"http:\/\/blog.affectiva.com\/eyes-as-windows-to-the-soul-how-to-gather-emotional-ad-responses-with-eye-tracking\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Eyes as Windows to the Soul: How to Gather Emotional Ad Responses with Eye Tracking<\/em><\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-20307\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/FET-mixed-emotions.jpg\" alt=\"\" width=\"1024\" height=\"413\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/FET-mixed-emotions.jpg 1024w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/FET-mixed-emotions-300x121.jpg 300w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2015\/06\/FET-mixed-emotions-700x282.jpg 700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eye square und Affectiva bieten zuk\u00fcnftig eine gemeinsame L\u00f6sung f\u00fcr Webcam Eye-Tracking und Emotionserkennung w\u00e4hrend der live Werbesimulation an. Emotionen spielen eine entscheidende Rolle bei der Wahrnehmung und Bewertung von Marken. Die Messung der visuellen Aufmerksamkeit sowie emotionalen Reaktion erm\u00f6glicht uns valide Vorhersagen \u00fcber die&#8230;<\/p>\n","protected":false},"author":7,"featured_media":23780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[322,1],"tags":[],"class_list":["post-23779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-322","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Kooperation zwischen eye square und Affectiva | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/kooperation-zwischen-eye-square-und-affectiva\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kooperation zwischen eye square und Affectiva\" \/>\n<meta property=\"og:description\" content=\"eye square und Affectiva bieten zuk\u00fcnftig eine gemeinsame L\u00f6sung f\u00fcr Webcam Eye-Tracking und Emotionserkennung w\u00e4hrend der live Werbesimulation an. 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