{"id":23475,"date":"2017-04-10T11:49:02","date_gmt":"2017-04-10T09:49:02","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=23475"},"modified":"2019-09-03T14:48:34","modified_gmt":"2019-09-03T12:48:34","slug":"sat1-abendnachrichten-michael-schiessl-ueber-den-neuen-pepsi-spot","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/sat1-abendnachrichten-michael-schiessl-ueber-den-neuen-pepsi-spot\/","title":{"rendered":"Sat1 Nachrichten: Michael Schiessl \u00fcber den neuen Pepsi-Spot"},"content":{"rendered":"

Pepsi widmet sich\u00a0in seiner neuen Kampagne „Live for now“<\/a> einem politischen Thema\u00a0\u2013\u00a0Demonstrationen und Polizeigewalt in den USA. Der Werbe-Spot mit dem Modell Kendall Jenner l\u00f6ste in der \u00d6ffentlichkeit massive\u00a0Kritik aus.\u00a0Dem Spot wird vorgeworfen, soziale Probleme zu verharmlosen.\u00a0Pepsi entschuldigte sich und zog die Kampagne zur\u00fcck.<\/p>\n

Michael Schiessl<\/a>\u00a0sieht die Wirkung f\u00fcr Pepsi jedoch nicht ausschlie\u00dflich negativ. In den Sat1 Abendnachrichten am 6. April sagte er:\u00a0„Negative Aufmerksamkeit ist kurzfristig immer schlecht. Langfristig gesehen kann es unter Umst\u00e4nden eine gute Wirkung haben, wenn vergessen wird, in welchem Kontext das alles\u00a0auftrat. Das kann dann die Markenwirkung nochmals verst\u00e4rken.“<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Pepsi widmet sich\u00a0in seiner neuen Kampagne „Live for now“ einem politischen Thema\u00a0\u2013\u00a0Demonstrationen und Polizeigewalt in den USA. Der Werbe-Spot mit dem Modell Kendall Jenner l\u00f6ste in der \u00d6ffentlichkeit massive\u00a0Kritik aus.\u00a0Dem Spot wird vorgeworfen, soziale Probleme zu verharmlosen.\u00a0Pepsi entschuldigte sich und zog die Kampagne zur\u00fcck. Michael…<\/p>\n","protected":false},"author":7,"featured_media":23477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[322,173,1],"tags":[],"class_list":["post-23475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-322","category-e2-on-tv","category-news"],"yoast_head":"\nSat1 Nachrichten: Michael Schiessl \u00fcber den neuen Pepsi-Spot | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/sat1-abendnachrichten-michael-schiessl-ueber-den-neuen-pepsi-spot\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sat1 Nachrichten: Michael Schiessl \u00fcber den neuen Pepsi-Spot\" \/>\n<meta property=\"og:description\" content=\"Pepsi widmet sich\u00a0in seiner neuen Kampagne „Live for now“ einem politischen Thema\u00a0\u2013\u00a0Demonstrationen und Polizeigewalt in den USA. Der Werbe-Spot mit dem Modell Kendall Jenner l\u00f6ste in der \u00d6ffentlichkeit massive\u00a0Kritik aus.\u00a0Dem Spot wird vorgeworfen, soziale Probleme zu verharmlosen.\u00a0Pepsi entschuldigte sich und zog die Kampagne zur\u00fcck. 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