{"id":23128,"date":"2017-02-20T16:29:16","date_gmt":"2017-02-20T14:29:16","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=23128"},"modified":"2021-03-29T23:57:31","modified_gmt":"2021-03-29T21:57:31","slug":"gor-best-practice-award-2017","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/","title":{"rendered":"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH"},"content":{"rendered":"

\"\"<\/a>Aktion Mensch und eye square sind f\u00fcr den\u00a0GOR Best Practice Award\u00a02017<\/a> nominiert. In einer repr\u00e4sentativen Online-Studie untersuchten sie verschiedene Online-Banner \u2013 unterschiedliche Formate und Sujets. Bei der Untersuchung nutzten sie den von eye square entwickelten Visual Ad Performance Test<\/a>. Die Original Werbemittel wurden dabei innerhalb eines nat\u00fcrlichen Nutzungskontexts auf der Live-Webseite eingesetzt und die visuelle Aufmerksamkeit der Nutzer mithilfe der Webcam erfasst. Die Teilnahme war vom heimischen PC aus m\u00f6glich. Dieses Vorgehen erlaubt bessere Vorhersagen \u00fcber die Effizienz einer Kampagne als Studien unter Laborbedingungen.<\/p>\n

In einer angeschlossenen Befragung wurden u.a. Markenbekanntheit und Kaufabsicht sowie Einfl\u00fcsse auf das implizite Markenimage mit Hilfe von reaktionszeitbasierten Verfahren erhoben.<\/p>\n

Aktion Mensch konnte mithilfe der Studie \u201eUsing In-Context-Testing to drive success of online display marketing\u201d ihre digitale Kommunikation und Media-Planung erfolgreich optimieren.<\/p>\n

Sebastian Glenz (Teamleiter Markt- und Digitalanalyse bei Aktion Mensch) und Jan Sommer<\/a> (Research Consultant im Brand & Media Experience Team bei eye square) stellen die Studie im Rahmen des Wettbewerbs auf der General Online Research Conference<\/a> am 16.\u00a0M\u00e4rz\u00a0in Berlin<\/span> vor.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Aktion Mensch und eye square sind f\u00fcr den\u00a0GOR Best Practice Award\u00a02017 nominiert. In einer repr\u00e4sentativen Online-Studie untersuchten sie verschiedene Online-Banner \u2013 unterschiedliche Formate und Sujets. Bei der Untersuchung nutzten sie den von eye square entwickelten Visual Ad Performance Test. Die Original Werbemittel wurden dabei innerhalb…<\/p>\n","protected":false},"author":7,"featured_media":23175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[322,203,1],"tags":[],"class_list":["post-23128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-322","category-conference","category-news"],"yoast_head":"\nGOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH\" \/>\n<meta property=\"og:description\" content=\"Aktion Mensch und eye square sind f\u00fcr den\u00a0GOR Best Practice Award\u00a02017 nominiert. In einer repr\u00e4sentativen Online-Studie untersuchten sie verschiedene Online-Banner \u2013 unterschiedliche Formate und Sujets. Bei der Untersuchung nutzten sie den von eye square entwickelten Visual Ad Performance Test. Die Original Werbemittel wurden dabei innerhalb...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"eye square\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-20T14:29:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-29T21:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/GOR.png\" \/>\n\t<meta property=\"og:image:width\" content=\"201\" \/>\n\t<meta property=\"og:image:height\" content=\"201\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/\"},\"author\":{\"name\":\"\",\"@id\":\"\"},\"headline\":\"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH\",\"datePublished\":\"2017-02-20T14:29:16+00:00\",\"dateModified\":\"2021-03-29T21:57:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/\"},\"wordCount\":183,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2017\\\/02\\\/GOR.png\",\"articleSection\":[\"2017\",\"Conference\",\"News\"],\"inLanguage\":\"de\",\"copyrightYear\":\"2017\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/\",\"name\":\"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH | eye square\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2017\\\/02\\\/GOR.png\",\"datePublished\":\"2017-02-20T14:29:16+00:00\",\"dateModified\":\"2021-03-29T21:57:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2017\\\/02\\\/GOR.png\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2017\\\/02\\\/GOR.png\",\"width\":201,\"height\":201},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/gor-best-practice-award-2017\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"name\":\"eye square\",\"description\":\"Experience Research - Full Service Marktforschung\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#organization\",\"name\":\"eye square GmbH\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/wp-content\\\/uploads\\\/sites\\\/6\\\/2023\\\/01\\\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg\",\"width\":240,\"height\":240,\"caption\":\"eye square GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eye-square.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH | eye square","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/","og_locale":"de_DE","og_type":"article","og_title":"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH","og_description":"Aktion Mensch und eye square sind f\u00fcr den\u00a0GOR Best Practice Award\u00a02017 nominiert. In einer repr\u00e4sentativen Online-Studie untersuchten sie verschiedene Online-Banner \u2013 unterschiedliche Formate und Sujets. Bei der Untersuchung nutzten sie den von eye square entwickelten Visual Ad Performance Test. Die Original Werbemittel wurden dabei innerhalb...","og_url":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/","og_site_name":"eye square","article_published_time":"2017-02-20T14:29:16+00:00","article_modified_time":"2021-03-29T21:57:31+00:00","og_image":[{"width":201,"height":201,"url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/GOR.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Verfasst von":"","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/#article","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/"},"author":{"name":"","@id":""},"headline":"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH","datePublished":"2017-02-20T14:29:16+00:00","dateModified":"2021-03-29T21:57:31+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/"},"wordCount":183,"publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/GOR.png","articleSection":["2017","Conference","News"],"inLanguage":"de","copyrightYear":"2017","copyrightHolder":{"@id":"https:\/\/www.eye-square.com\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/","url":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/","name":"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH | eye square","isPartOf":{"@id":"https:\/\/www.eye-square.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/#primaryimage"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/GOR.png","datePublished":"2017-02-20T14:29:16+00:00","dateModified":"2021-03-29T21:57:31+00:00","breadcrumb":{"@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/#primaryimage","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/GOR.png","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/GOR.png","width":201,"height":201},{"@type":"BreadcrumbList","@id":"https:\/\/www.eye-square.com\/de\/gor-best-practice-award-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eye-square.com\/de\/"},{"@type":"ListItem","position":2,"name":"GOR BEST PRACTICE 17: NOMINIERUNG gemeinsam mit AKTION MENSCH"}]},{"@type":"WebSite","@id":"https:\/\/www.eye-square.com\/de\/#website","url":"https:\/\/www.eye-square.com\/de\/","name":"eye square","description":"Experience Research - Full Service Marktforschung","publisher":{"@id":"https:\/\/www.eye-square.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eye-square.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.eye-square.com\/de\/#organization","name":"eye square GmbH","url":"https:\/\/www.eye-square.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","contentUrl":"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2023\/01\/e2-Logo-RGB-aktuell_e2-logo-square-dark-240x240-1.jpg","width":240,"height":240,"caption":"eye square GmbH"},"image":{"@id":"https:\/\/www.eye-square.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":""}]}},"_links":{"self":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/23128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/comments?post=23128"}],"version-history":[{"count":10,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/23128\/revisions"}],"predecessor-version":[{"id":36470,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/posts\/23128\/revisions\/36470"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media\/23175"}],"wp:attachment":[{"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/media?parent=23128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/categories?post=23128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eye-square.com\/de\/wp-json\/wp\/v2\/tags?post=23128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}