{"id":23115,"date":"2017-02-20T12:00:12","date_gmt":"2017-02-20T10:00:12","guid":{"rendered":"https:\/\/eye-square.com\/de\/?p=23115"},"modified":"2021-03-29T23:57:40","modified_gmt":"2021-03-29T21:57:40","slug":"eye-square-zu-gast-auf-der-insight-innovation-exchange-europe","status":"publish","type":"post","link":"https:\/\/www.eye-square.com\/de\/eye-square-zu-gast-auf-der-insight-innovation-exchange-europe\/","title":{"rendered":"eye square zu Gast auf der Insight Innovation Exchange Europe"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css_animation=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;23121&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;http:\/\/www.eye-square.com\/digital-shopper-insights\/&#8220;][\/vc_column][\/vc_row][vc_row row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css_animation=&#8220;&#8220;][vc_column][vc_column_text]eye square beteiligt sich als Sponsor und Aussteller an der diesj\u00e4hrigen <span class=\"removed_link\" title=\"http:\/\/iiex-eu.insightinnovation.org\">IIeX \u2013 Insight Innovation Exchange Europe<\/span> vom 20. bis 21. Februar in Amsterdam.<\/p>\n<p><a href=\"https:\/\/eye-square.com\/de\/felix-metger\/\" target=\"_blank\" rel=\"noopener noreferrer\">Felix Metger<\/a> (Unit Lead Shopper Experience) und <a href=\"https:\/\/eye-square.com\/de\/gareth-tuck\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gareth Tuck<\/a> (Director UK) stellen eye squares neueste Methoden zum Verst\u00e4ndnis der digitalen Customer Journey vor.<\/p>\n<p><a href=\"http:\/\/www.eye-square.com\/digital-shopper-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Shopper Insights<\/a> erg\u00e4nzt das Methodenportfolio um Studienl\u00f6sungen zum umfassenden Verst\u00e4ndnis des Shopper-Verhaltens \u00fcber s\u00e4mtliche Touchpoints hinweg.<\/p>\n<ul>\n<li>Dabei untersuchen wir das Erlebnis von Shoppern auf eCommerce Plattformen.<\/li>\n<li>Wir f\u00fchren mithilfe der InContext Methode \u2013 d.h. innerhalb des realen Nutzungskontexts \u2013 A\/B Tests zu Entscheidungsprozessen und Rezeptionszust\u00e4nden durch.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>IIeX versteht sich als Plattform f\u00fcr Professionals auf dem Bereich der Marketing Forschung und widmet sich dem Austausch neuer Ideen und Forschungsans\u00e4tze. Veranstaltungsort ist <a href=\"https:\/\/beursvanberlage.com\" target=\"_blank\" rel=\"noopener noreferrer\">Beurs van Berlage<\/a>, ehemaliger Sitz der Amsterdamer B\u00f6rse und ein bedeutendes Kulturdenkmal.<\/p>\n<p><span class=\"removed_link\" title=\"http:\/\/iiex-eu.insightinnovation.org\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-23116 size-full\" src=\"https:\/\/eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/IIeX2017.png\" width=\"808\" height=\"332\" srcset=\"https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/IIeX2017.png 808w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/IIeX2017-300x123.png 300w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/IIeX2017-768x316.png 768w, https:\/\/www.eye-square.com\/de\/wp-content\/uploads\/sites\/6\/2017\/02\/IIeX2017-700x288.png 700w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css_animation=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;23121&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;http:\/\/www.eye-square.com\/digital-shopper-insights\/&#8220;][\/vc_column][\/vc_row][vc_row row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css_animation=&#8220;&#8220;][vc_column][vc_column_text]eye square beteiligt sich als Sponsor und Aussteller an der diesj\u00e4hrigen IIeX \u2013 Insight Innovation Exchange Europe vom 20. bis 21. Februar in Amsterdam&#8230;.<\/p>\n","protected":false},"author":7,"featured_media":23122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[322,203,1],"tags":[],"class_list":["post-23115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-322","category-conference","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.7.1 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>eye square zu Gast auf der Insight Innovation Exchange Europe | eye square<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eye-square.com\/de\/eye-square-zu-gast-auf-der-insight-innovation-exchange-europe\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eye square zu Gast auf der Insight Innovation Exchange Europe\" \/>\n<meta property=\"og:description\" content=\"[vc_row row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css_animation=&#8220;&#8220;][vc_column][vc_single_image image=&#8220;23121&#8243; img_size=&#8220;full&#8220; alignment=&#8220;center&#8220; onclick=&#8220;custom_link&#8220; img_link_target=&#8220;_blank&#8220; qode_css_animation=&#8220;&#8220; link=&#8220;http:\/\/www.eye-square.com\/digital-shopper-insights\/&#8220;][\/vc_column][\/vc_row][vc_row row_type=&#8220;row&#8220; use_row_as_full_screen_section=&#8220;no&#8220; type=&#8220;full_width&#8220; angled_section=&#8220;no&#8220; text_align=&#8220;left&#8220; background_image_as_pattern=&#8220;without_pattern&#8220; css_animation=&#8220;&#8220;][vc_column][vc_column_text]eye square beteiligt sich als Sponsor und Aussteller an der diesj\u00e4hrigen IIeX \u2013 Insight Innovation Exchange Europe vom 20. bis 21. 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